hawkAI Features
What are the features of hawkAI?
Metrics
- Sessions - Digital Analytics
- Engagement
- Conversions
Reporting
- Trending
- Retroactive Reporting
- Segmentation
- Custom Reports and Dashboards
Other
- E-Commerce
Administration
- Performance and Reliability
- User, Role, and Access Management
Marketing Operations
- ROI Tracking
- Data Collection
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
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Technology Glossary Features
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hawkAI Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. 14 reviewers of hawkAI have provided feedback on this feature. | 98% (Based on 14 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 12 hawkAI reviews. | 93% (Based on 12 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. | Not enough data | |
Standard Event Tracking | Software automatically tracks standard user actions. | Not enough data | |
Custom Event Tracking | Able to set up custom variables to track any user activity on the site. | Not enough data | |
Retention | Accurately measure bounce rate. This feature was mentioned in 11 hawkAI reviews. | 91% (Based on 11 reviews) | |
Return | As reported in 10 hawkAI reviews. Track user return rates and related metrics. | 88% (Based on 10 reviews) | |
Conversions | As reported in 13 hawkAI reviews. Track what proportion of users convert via a certain action. | 92% (Based on 13 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. | Not enough data |
Reporting
Real-Time Reporting | Obtain live data for who is currently accessing your site. This feature was mentioned in 11 hawkAI reviews. | 86% (Based on 11 reviews) | |
Trending | As reported in 13 hawkAI reviews. Report on how any user activity has changed over time. | 91% (Based on 13 reviews) | |
Retroactive Reporting | As reported in 12 hawkAI reviews. Report on user activity in the past and set up predictive models for the future. | 90% (Based on 12 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 12 hawkAI reviews. | 96% (Based on 12 reviews) | |
Mobile Reporting | See feature definition | As reported in 10 hawkAI reviews. Analytic tools are also available for mobile and tablet versions of websites. | 88% (Based on 10 reviews) |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. | Not enough data | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 13 reviewers of hawkAI have provided feedback on this feature. | 85% (Based on 13 reviews) |
Other
User Data | As reported in 10 hawkAI reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 85% (Based on 10 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. | Not enough data | |
Load Time Monitoring | Track load times on different devices and systems. | Not enough data | |
Campaign Tracking | As reported in 10 hawkAI reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 93% (Based on 10 reviews) | |
E-Commerce | Track revenue and transactions. This feature was mentioned in 12 hawkAI reviews. | 92% (Based on 12 reviews) | |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 10 hawkAI reviews. | 85% (Based on 10 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | Not enough data | |
QA Testing | Able to test that event and variable setup are reporting data accurately. | Not enough data | |
Performance and Reliability | As reported in 14 hawkAI reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 94% (Based on 14 reviews) | |
User, Role, and Access Management | As reported in 12 hawkAI reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 92% (Based on 12 reviews) |
Marketing Operations
ROI Tracking | Based on 15 hawkAI reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 97% (Based on 15 reviews) | |
Data Collection | Based on 16 hawkAI reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 91% (Based on 16 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Based on 13 hawkAI reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 88% (Based on 13 reviews) | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Based on 15 hawkAI reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy | 89% (Based on 15 reviews) | |
Reports and Dashboards | Based on 16 hawkAI reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns | 86% (Based on 16 reviews) | |
Campaign Stickiness | Based on 12 hawkAI reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities | 90% (Based on 12 reviews) | |
Multichannel Tracking | Based on 12 hawkAI reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels | 94% (Based on 12 reviews) | |
Brand Optimization | Based on 11 hawkAI reviews and verified by the G2 Product R&D team. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | 88% (Based on 11 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
SEO Auditing & Monitoring
SEO Alerting | Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. | Not enough data | |
SEO Auditing | Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. | Not enough data | |
SEO Change Tracking | Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. | Not enough data | |
Technical SEO | Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. | Not enough data |
SEO Content & Rankings
Link Building | Provides tools for backlink analysis and identifies relevant link building opportunities. | Not enough data | |
Keyword Research | Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. | Not enough data | |
SERP Rank Tracking | Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. | Not enough data | |
Localization | Provides keyword ranking data based on geographic location and device type. | Not enough data | |
Content Insights | Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. | Not enough data |
SEO Reporting
Competitor Analysis | See feature definition | Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. | Not enough data |
Data Visualization | Displays rankings and key metrics visually, such as through charts or graphs | Not enough data | |
Custom Reports | Enables users to build customized SEO reports | Not enough data | |
White Label | Enables users to add their own branding to SEO reports | Not enough data |
