hawkAI Pros and Cons

Makes reporting simple for our agency, which will save tons of time for our strategists and ensure that we always have a birds-eye view of what's happening. Review collected by and hosted on G2.com.

It's a new product so it will have its growing pains, but that's also part of what makes it exciting - being on the ground floor and having our voice heard when it comes to feature requests/customization. Review collected by and hosted on G2.com.

It allows me to have all the key marketing metrics on one unified platform Review collected by and hosted on G2.com.

So far everything has been great and maybe the only minor thing is that they do not seem to have a dedicated support team. Review collected by and hosted on G2.com.

Morphio setup was exceptionally quick. Within 10 minutes, my Facebook Ads Manager, Google Ads and Analytics accounts were all integrated, and Morphio was spitting out actionable intel. Review collected by and hosted on G2.com.

Would love finer-tuned control on the date ranges for segment analysis. Review collected by and hosted on G2.com.

I loved the concept of automatic segmentation of whole data set & sorting them by some key performance metrics. Review collected by and hosted on G2.com.

I still have to act on anomalies detected by it :-) Review collected by and hosted on G2.com.

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed Review collected by and hosted on G2.com.

So far, there haven't been any features that I've disliked. Looking forward to watching the platform grow and roll out new features that provide even more value Review collected by and hosted on G2.com.

Everything is very easy to use and gives you exactly the data you need. Review collected by and hosted on G2.com.

Can't think of anything - but what I would like to see in the future is more integrations, and maybe the ability to set your own benchmarks. Review collected by and hosted on G2.com.

they have the appropriate tools to use as such. Review collected by and hosted on G2.com.

more integration needed. as this would help use in further work. Review collected by and hosted on G2.com.