hawkAI Pros and Cons

The segments uncovered by the audience anomalies are huge. What used to take hours now happens automatically. The forecasting tool has been very insightful. Review collected by and hosted on G2.com.

It's a new tool so there are some things that are being worked out. But, any issues are resolved super fast by their team. So really, nothing to dislike. Review collected by and hosted on G2.com.

I really love everything that Morphio has to give. From creating goals through the KPI settings, connecting all of your ads profile - google, facebook, and bing - it has helped me streamline everything from marketing to SEO strategy building and reporting for my clients. It removes the time of analyzing client websites and their marketing efforts - so I can focus more on nurturing my clients and providing growth strategies to help their business evolve. Review collected by and hosted on G2.com.

So far - I have not seen anything that I don't like. I know that this platform will continue to evolve and I am looking forward to new features. Review collected by and hosted on G2.com.

The most useful thing about Morphio, is that it's Dashboard provides all necessary info that you need at a first glance in order to make decisions for your marketing efforts. It answers questions such as "Are we doing better than last period?", "Is our latest campaign working?", and "What are our competitors doing?".

Another cool thing as you can set your own KPIs. So you can track one or more KPIs such as leads generated, checkouts initiated, adds to cart, or purchases.

Their system also features an Easy to setup competitive analysis part. You can use that to track your competitors from the first 5 pages of Google.

Ultimately, Morphio Saves time when you have too many clients/businesses you're doing analytics for.

Finally it's Way quicker and easier to understand than Google analytics.

All in all 5/5 stars Review collected by and hosted on G2.com.

Looking forward to when they implement more data about traffic acquisition, such as what channels are working best. What I would also like to see is have them grow the capabilities of Anomalies. Advanced AI learning, or whatever you call it, is becoming more and more valuable. This means having the system give more and more feedback on opportunities in optimization for your site. Review collected by and hosted on G2.com.

The setup is easy and the interface is generally intuitive Review collected by and hosted on G2.com.

Would love to see more integrations with more marketing channels (e.g. Snapchat, Pinterest, etc.) and possibly with CRMs (for B2B) because while estimated revenue metrics are great as proxies, it would be best to have the real numbers in here as well. Review collected by and hosted on G2.com.

I like that it is always monitoring KPIs 24/7. Then alerts us through slack when there is an anomaly. We receive key data insights faster with Morphio than we do with many of our in-house scripts. Review collected by and hosted on G2.com.

Very happy overall with the product but I feel like there could be more flexibility with the number of views we can set up at one time for per account / web property / client. Review collected by and hosted on G2.com.

Morphio's integration with Slack means you'll never miss anything. Not to mention its use of AI to detect "anomalies" in your marketing efforts. Morphio brings all of your important insights into one (very beautiful) dashboard. The Forecast feature takes the guesswork out of optimizing ads. Review collected by and hosted on G2.com.

The KPI graph loading times could be slightly improved but it has never caused a problem. Review collected by and hosted on G2.com.

The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes. Review collected by and hosted on G2.com.

There’s not much I dislike at this moment. However, it would be nice to have more data integrations. Refer to what I like again though! The team works really hard to develop these things based on feedback so anything that’s not currently there is right around the corner. They move fast. Review collected by and hosted on G2.com.

I like the anomalies and the notifications that Morphio provides us with. It helps streamline our SEO efforts. Review collected by and hosted on G2.com.

We would like to be able to pull selective data into our clients' marketing dashboards. Review collected by and hosted on G2.com.

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals).

Also, it can help you uncover high performing (or low performing) segment you didn't realize you have. So it may help in improving your campaign. Review collected by and hosted on G2.com.

While the tool provides nice features, I think we are too big with our 10+ GA property and 30+ GA views. So, probably not built for large enterprises. Review collected by and hosted on G2.com.

I can see more features in Morphio compared to the other market platforms.

Life cycle platform is the best thing in Morphio. Most recommended platform in all. Review collected by and hosted on G2.com.

I live everything in this platform. I don't see any difficulties here. Compared to other platforms it better issue resolutions. Review collected by and hosted on G2.com.