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Gradient Works Reviews & Product Details

Gradient Works Overview

What is Gradient Works?

At Gradient Works, we provide dynamic book management software for B2B revenue teams. Dynamic book management is a new approach to sales territory design that dynamically allocates accounts to reps based on fit and capacity.

Gradient Works Details
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Product Description

Optimize every assignment throughout the customer lifecycle - from lead distribution to opportunity round robin to customer account assignment - with Gradient Works Assignment.


Seller Details
Year Founded
2020
HQ Location
Austin, US
LinkedIn® Page
www.linkedin.com
25 employees on LinkedIn®

Jenn D.
JD
Overview Provided by:

Recent Gradient Works Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Amazing tool"
It does exactly what it needs to, it's been great.
John S.
JS
John S.Small-Business (50 or fewer emp.)
4.0 out of 5
"Well received by customers"
Provides the team with more even distribution and being able to attain quotas; Enables "focus" to be on appropriate accounts; Eases the Scaling ...
AS
Ana S.Enterprise (> 1000 emp.)
5.0 out of 5
"improved our first contact conversion rate"
They offered me the oppertunity to automate lead-to-account matching at Gradient Works. The software has set rules to auto pass leads to the most a...
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Gradient Works Media

Gradient Works Demo - Gradient Works Routing Dashboard
Dashboard of Gradient Works Routing - our lead routing and assignment product
Gradient Works Demo - Gradient Works Bookbuilder Target Book Overview
Shows an overview of a target book activity, including how many accounts are in that book and their ownership
Gradient Works Demo - Gradient Works Account Coverage
See how reps are working their account books with our Account Coverage intelligence.
Gradient Works Demo - Rep Coverage Report
Check on how a sales rep is working their book of accounts, and identify areas of improvement for coaching and 1:1s
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Have you used Gradient Works before?
Yes

11 Gradient Works Reviews

4.9 out of 5
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11 Gradient Works Reviews
4.9 out of 5
11 Gradient Works Reviews
4.9 out of 5

Gradient Works Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
John S.
JS
Unemployed
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Gradient Works?

Provides the team with more even distribution and being able to attain quotas;

Enables "focus" to be on appropriate accounts;

Eases the Scaling Process 1000%;

Allows for quick response to market conditions changes - makimg them more adaptable; and

Transforms sales efficiency. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

The cons revolve around the gradient decent optimizatiom algorithms that are used in machine learning. These inclde: getting stuck in local mininma; learning rate sensitivity (learning at a "too high" rate causes the algorithm to overshoot minimums and "too low" a rate leads to slow convergence; slow convergence due to the algorithm taking a large number of iterations to develop a solution which makes it computationally expensive; in deep neural networks, gradients can vanish when gradients become very small or explode during backpropagation, hindering learning in certain layers; overfitting when the model is trained for too long with a high learning rate, causing risk of it learning the training data too closely, leading to poor performance on unseen data; large datasets can be computationally intensive when calculating gradients, again, raising computational cost; and it provides limited interpreterability in understanding the exact relationship between features and predictions. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Gradient Works has proven to transform sales, enabling team members to attain quotas, and customers seem to react positively. Review collected by and hosted on G2.com.

AS
Outbound Sales Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Gradient Works?

They offered me the oppertunity to automate lead-to-account matching at Gradient Works. The software has set rules to auto pass leads to the most appropriate rep depending on the industry, size of the account, and previous contact. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

Territories are always changing based on rep capicity and account updates, reps sometimes do not know which account is theirs. This can cause much confusion and possible loss of potential business. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Gradient Works is a very helpful module in managing the lead distribution and increasing the first contact conversion rate. It presents a more logical approach to visualising territory changes, it is more useful tool for B2B sales teams. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Gradient Works?

It does exactly what it needs to, it's been great. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

No complaints so far, the tool has worked exactly as intended. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Scaling cold outreach for SDR's. Review collected by and hosted on G2.com.

Greg J.
GJ
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Gradient Works?

By implementing Account Books, Gradient Works has solved many of our pain points that come with traditional territories. A few examples include unfair distribution of Accounts based on geographical limitations, limited coverage of Accounts (reps not working the hottest Accounts), and has allowed for quick pivots in a constantly growing and changing landscape. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

There could be a bit more out of the box reporting to focus reps in, however, that's not a big deal at all with all of the customer support offered from the team. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Gradient Works allows us the ability to constantly assign high priority accounts to reps and monitor their coverage of the accounts they've been assigned. Impactful on the fly changes to assignment criteria or priorization are easy and quick to make Review collected by and hosted on G2.com.

Lisa M.
LM
RevOps & Growth
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

I love that so many pieces of Gradient Works were purpose-built to be embedded natively in Salesforce Flows. Many technologies in this space force you to adopt whatever processes and architecture they think is best. But with Gradient Works, we have a super powerful toolkit at our disposal to build whatever works best for us, our Salesforce architecture, and our strategy. Having that level of flexibility has been invaluable to our team.

The team at Gradient Works is also outstanding to work with. It's rare to find a vendor that you can truly call a partner, and we've found that in the Gradient Works team. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

I wish Gradient Works had or integrated with a meeting scheduler so we could manage all lead/account routing through their platform. At the moment, we're using ChiliPiper to support this use case and it does not work well to say the least. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Gradient Works enables lead-to-account matching, some really complex lead/account routing workflows, and per-rep account capacity management for us. This has been a critical component of what we refer to internally as our Hybrid Funnel, where we've seen the pace of weekly meetings booked more than double in a matter of weeks since implementing our MVP. Review collected by and hosted on G2.com.

Stephen L.
SL
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

- Easy to implement

- The support and implemtation team is amazing

- The price is great

- The use cases are endless

- Gradient works team overall is amazing

- Can be a simple use case for routing or as complex as you need it

- Can route leads based on reps availability Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

- I wish the team was bigger! We put a lot of work on their plate so it takes time to build the flows Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

We had a hard time routing leads based on reps availability. Gradientworks fixed that. We also wanted to route leads based on account/opportunity owner and notify the Account Executive along with the SDR they work with. We now can route to the team and notfiy them on slack. Review collected by and hosted on G2.com.

Alexandre B.
AB
Head of Revenue Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

Gradient Works enables seamless orchestration of our entire funnel, from lead generation to territory allocation, in Salesforce.

GW is driving efficiency and focus to our GTM engine. In just a few days, we have redesigned our entire account lifecycle and outbound engine, using a dynamic and actionable process that would have taken weeks to build in Salesforce.

You can focus on your GTM motion, rather than data cleaning and processing.

Plus the implementation phase is ridiculously easy, as it is designed to leverage the Salesforce environment. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

The UI/UX interface could be more visually appealing, but this is a downside of being dependent on the Salesforce Lightning experience. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Lead routing to meet our Speed to Lead targets.

We leveraging Bookbuilder to allocate dynamic accounts lists to our reps and to track their actual coverage. Review collected by and hosted on G2.com.

Rebecca A.
RA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

I'm a Demand Marketer, so I like having the ability to create and quickly deploy my campaigns without needing to involve our Ops team. With Gradient Works, I can easily plug a flow step into our Pardot forms to distibute accounts as they inbound. As a non-technical person, I rely on GW to make my campaigns "work." Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

I haven't experienced any downsides or outages. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

We use Gradient Works to distribute and assign leads and accounts to our sales organization. It's fast so there isn't a long wait time from when a contact submits a form and they get routed to the proper owner, ensuring quicker follow up and a higher chance at getting in touch with that contact. Review collected by and hosted on G2.com.

Brandon S.
BS
RevOps
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

Gradient Works allows us to make quick, but impactful changes to the book of accounts our reps work. It allows us to put the right accounts into our rep's hands so they can actively work those accounts. Additionally, they have helped us with lead conversion, which has been super valuable to our org. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

More visuals around how reps are working their books and being able to distribute those visuals across the team either via report link or Slack message would be helpful. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

Gradient Works allows us to quickly and easily distribute high-value accounts to our reps. We're able to give higher value accounts to more senior reps and can make adjustments on the fly when we want to adjust our rep's account books. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Gradient Works?

Gradient Works has a class act sales organization committed to ensuring the solution is a good fit for your org. Their customer success and implementation teams walk you through each and every step of the process to maximize your success from Day 1.

I personally enjoyed the fact that we were able to "graduate" from a territory based outbound motion with our SDRs and AEs to dynamic account books centered around equal opportunity for all. This allowed a successful launch and realignment toward a strategic ABM approach becuase reps weren't worried about territory coverage. From an administrative lense, I no longer needed to manually assign or review the accounts our SDRs were working. Instead, we received dashboards and reporting within the platform showcasing what accounts were being worked and whether or not they aligned with our org priorities. Review collected by and hosted on G2.com.

What do you dislike about Gradient Works?

At this point in my career, I dislike that Gradient works does not integrate within Hubspot. Review collected by and hosted on G2.com.

What problems is Gradient Works solving and how is that benefiting you?

- Equity for all reps

- Automated account assignments

- Reports and dashboards proping up other strategic iniaitives within our sales org Review collected by and hosted on G2.com.