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Google Tag Manager Reviews & Product Details

Mpfariseni M.
MM
seo specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Tag Manager?

You can create any tag(event) that you can use to track what you want to see including Facebook via pixel Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

Nothing, You need to be professional and well informed to use it as firing tags is not easy on other events Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Creating events to track them via Google Analytics and via Google Ads. creating tags that show all activities that are happening on my website. also solving issues with container quality Review collected by and hosted on G2.com.

Google Tag Manager Overview

What is Google Tag Manager?

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

Google Tag Manager Details
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Product Description

It can take weeks to get website code updated or to release a new version of your app. Move faster with Google Tag Manager. Add and update your own tags for easy conversion tracking, site analytics, remarketing, and more.


Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,520,271 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.


Rubina K.
RK
Overview Provided by:
Growth Marketing Manager at Google

Recent Google Tag Manager Reviews

Mpfariseni M.
MM
Mpfariseni M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Best Tool For Creating Tags to rack conveersion"
You can create any tag(event) that you can use to track what you want to see including Facebook via pixel
julio  S.
JS
julio S.Small-Business (50 or fewer emp.)
5.0 out of 5
"very good, excellent"
Ease of use, good customer support. Very easy to implement, with frequent use in daily life it becomes very good. It has a variety of features and ...
Deepak Kumar J.
DJ
Deepak Kumar J.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best option for E commerce business for integrating 3rd party scripts"
The best option for E-commerce businesses for integrating 3rd party scripts. Easy to use. We can go live ASAP with the working code. GTM is Better ...
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Google Tag Manager Media

Google Tag Manager Demo - Tag Manager is free and easy to use
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Google Tag Manager Demo - Tag Manager is free and easy to use
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Video Reviews

409 out of 410 Total Reviews for Google Tag Manager

4.6 out of 5
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Google Tag Manager Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Google Tag ManagerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Wadie A.
WA
Directeur technique et Co-fondateur
Computer Software
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Google Tag Manager?

Google tag manager can be very helpful to track website visitors. The A/B test allows users to preview changes before they go live with realtime test. this is awesome ! Compared to similars tools GTM does not affect load times witch is beneficial for user experience and especially SEO (GTM load asynchronously). It's simple to implement even if you have no ftp access . Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

Since it has a really big number of variables , it's sometimes difficult to diagnose complex issues. I am using it since 7 years and i still find difficulty to solve some issues. As google product , always there is no custumer support. Do it your self or hire some one. Review collected by and hosted on G2.com.

Recommendations to others considering Google Tag Manager:

I want a better documentation and some ready to use scripts . Cool staff but hard to implement ! Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Google Tag Manager help me on analytics , adsense and search console. It gives better result .I use it also on tracking pixels, analytics tags, and conversion tags Review collected by and hosted on G2.com.

julio  S.
JS
adiministrador
Architecture & Planning
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Thank You page
Translated Using AI
What do you like best about Google Tag Manager?

Ease of use, good customer support. Very easy to implement, with frequent use in daily life it becomes very good. It has a variety of features and the ease of integration I am already using on my blog. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

nothing, everything is great.

I have nothing to complain about. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

He resolved everything for me, today my blogger has all the tags. Review collected by and hosted on G2.com.

Mansi S.
MS
Data Analyst
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Google Tag Manager?

My experience with GTM has always been so learnful and amazing since i started working on this tool. At start, its a bit difficult to understand the definations of tags, triggers, variables and datalayer but got my hands on it after 3 to 4 months of working on GTM. Currently it is one of my favourite tools i have ever known. Without any cost, it provides amazing functionality with ease of working , integration and management.

Implementing GTM is also pretty easy.

I almost use it daily as we are a startup ecommerce website many changes happens and we configure the new events via GTM Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

One thing i dislike is that there is no support service for the tool if somenone is stuck at some issues or problems. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Our organization has purchased a lot of third party tools. GTM helps us integrate all the tools via itself. It helps to optimize the load time of our website mostly. We are sending events of website to GA4, Google Ads, RTB House, Webengage and other tools as well for further marketing purpose. Review collected by and hosted on G2.com.

Ismail K.
IK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Tag Manager?

It has helped me keep the source code of my website very clean. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

GTM has changed their original chrome plugin extension which was used to check the GTM installation on any site. now they've made the process very lengthy which is inconvenient for us. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

It helps me keep all my code snippets in one place without having to install it directly in the source code. this has helped me in improving the website load time. Review collected by and hosted on G2.com.

Mohit P.
MP
Growth Marketing Executive
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Google Tag Manager?

We can set the priority tag as well as get the data of user interactions without taking the help of a developer. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

The support team's responses are very slow. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

I was able to set up data layer tracking with Google Tag Manager. Review collected by and hosted on G2.com.

Verified User in Education Management
IE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Google Tag Manager?

We can track our entire marketing and analytics channels under a single platform. This helps us avoid putting too many tracking codes in the website backend, and we can use a single Tag Manager code to track the entire platform, which helps improve the website loading speed. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

we need to give additional amount for using server side tag manager Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Google Tag Manager helps us track every action made by users on our website, allowing our marketing team to analyze user actions on our landing page without needing assistance from the product side. By implementing Tag Manager, we can optimize the landing page and website speed effectively. Review collected by and hosted on G2.com.

Daan C.
DC
Java / JavaScript Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Tag Manager?

I have successfully used Google Tag Manager on numerous occasions across various client projects, leveraging its robust capabilities to gain valuable insights. Through multiple integrations facilitated by Google Tag Manager, we have been able to unlock a deeper understanding of user behavior and optimize our strategies accordingly. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

One notable challenge we have encountered while utilizing Google Tag Manager pertains to the sometimes ambiguous nature of ensuring compliance with the General Data Protection Regulation (GDPR) within the European Union. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

User behavior analytics and tracking Review collected by and hosted on G2.com.

Wendy W.
WW
Digital Ads Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Tag Manager?

Google Tag Manager makes managing conversion data on Google Ads, analytics for e-commerce and even qualifying data on S GMB so easy to manage. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

I wish it were easier to troubleshoot issues and organize the various assets that span the web using your tag from the manager platform. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Often times, a huge hurdle for businesses and marketers is that knowing some level of code is somehow necessary. Google Tag Manager really helps alleviate a lot of that stress for advertisers. Review collected by and hosted on G2.com.

Saurav S.
SS
Digital Marketing Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Tag Manager?

Google tag manager boon for a digital marketing person as this platform helps you manage the Tags of your website and app without depending on the tech development team. Anyone can learn and use the platform as it is easy to implement. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

The platform has no dislike but a person using the platform needs to learn and understand the tool in depth. The platform can sometimes slow down the website or page speed. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

The main problem I resolved with Google Tag Manager was that I did not require any help from the development team while implementing it and hence reduced a lot of my time. With this tool I was able to implement Google Analytics, Facebook Pixel and Google Ads tracking without much difficulty. One of the best things is that you can access this platform via phone also. Review collected by and hosted on G2.com.

Suhail J.
SJ
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Tag Manager?

Google Tag Manager allows us to use a single tag on the website and use that tag to manage all other tags of different tools integrated with our website. This eliminates the need for using multiple tags on the website. Review collected by and hosted on G2.com.

What do you dislike about Google Tag Manager?

Some of the parameters to be tracked on the website require knowledge about data layer variables and then we can track them using custom variables set up in Google Tag Manager. This is not an easy procedure and needs proper testing and debugging. Review collected by and hosted on G2.com.

What problems is Google Tag Manager solving and how is that benefiting you?

Google Tag Manager has eliminated the need to add separate tracking codes for each tool that we have connected to our website. Multiple tags slow down page loading speed and code becomes complex as well. But with Google Tag Manager we have to put a single code on the website that will communicate with other tags added in the tag manager container. Review collected by and hosted on G2.com.