Google Tag Manager Features
What are the features of Google Tag Manager?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
- Funnels
Reporting
- Unification Across Devices
Other
- User Data
- Campaign Tracking
Administration
- QA Testing
- Performance and Reliability
- User, Role, and Access Management
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. 203 reviewers of Google Tag Manager have provided feedback on this feature. | 90% (Based on 203 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. This feature was mentioned in 202 Google Tag Manager reviews. | 89% (Based on 202 reviews) | |
Entry and Exit Pages | As reported in 196 Google Tag Manager reviews. Accurately determine where most people enter your site and where they leave and present data elegantly. | 87% (Based on 196 reviews) | |
Standard Event Tracking | Software automatically tracks standard user actions. This feature was mentioned in 229 Google Tag Manager reviews. | 91% (Based on 229 reviews) | |
Custom Event Tracking | As reported in 235 Google Tag Manager reviews. Able to set up custom variables to track any user activity on the site. | 90% (Based on 235 reviews) | |
Retention | Accurately measure bounce rate. This feature was mentioned in 179 Google Tag Manager reviews. | 84% (Based on 179 reviews) | |
Return | Track user return rates and related metrics. This feature was mentioned in 176 Google Tag Manager reviews. | 83% (Based on 176 reviews) | |
Conversions | Based on 220 Google Tag Manager reviews. Track what proportion of users convert via a certain action. | 91% (Based on 220 reviews) | |
Funnels | Based on 181 Google Tag Manager reviews. See how many users proceed down a certain path to conversion. | 86% (Based on 181 reviews) |
Reporting
Trending | Report on how any user activity has changed over time. 162 reviewers of Google Tag Manager have provided feedback on this feature. | 84% (Based on 162 reviews) | |
Retroactive Reporting | As reported in 153 Google Tag Manager reviews. Report on user activity in the past and set up predictive models for the future. | 81% (Based on 153 reviews) | |
Unification Across Devices | Able to unify user data across devices, recognizing returning users. This feature was mentioned in 167 Google Tag Manager reviews. | 86% (Based on 167 reviews) |
Other
User Data | Based on 180 Google Tag Manager reviews. Able to access user-specific data such as location, language, gender, and activity while on the site. | 86% (Based on 180 reviews) | |
Site Search Reporting | Report on keywords used in internal searches. 164 reviewers of Google Tag Manager have provided feedback on this feature. | 85% (Based on 164 reviews) | |
Load Time Monitoring | Based on 161 Google Tag Manager reviews. Track load times on different devices and systems. | 83% (Based on 161 reviews) | |
Campaign Tracking | As reported in 192 Google Tag Manager reviews. Analyze inbound marketing traffic to identify which campaigns are working best. | 90% (Based on 192 reviews) | |
E-Commerce | Track revenue and transactions. 152 reviewers of Google Tag Manager have provided feedback on this feature. | 89% (Based on 152 reviews) | |
Promotional Messages | See feature definition | Able to deploy promotional or other pop-up messages based on user actions. This feature was mentioned in 119 Google Tag Manager reviews. | 80% (Based on 119 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. This feature was mentioned in 146 Google Tag Manager reviews. | 82% (Based on 146 reviews) |
Administration
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 154 Google Tag Manager reviews. | 88% (Based on 154 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 169 Google Tag Manager reviews. | 87% (Based on 169 reviews) | |
Performance and Reliability | Based on 213 Google Tag Manager reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 91% (Based on 213 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 221 reviewers of Google Tag Manager have provided feedback on this feature. | 91% (Based on 221 reviews) |
