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Google Display Ad Network Reviews & Product Details

Google Display Ad Network Overview

What is Google Display Ad Network?

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.

Google Display Ad Network Details
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Product Description

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is.


Seller Details
Seller
Google
Year Founded
1998
HQ Location
Mountain View, CA
Twitter
@google
32,685,307 Twitter followers
LinkedIn® Page
www.linkedin.com
301,875 employees on LinkedIn®
Ownership
NASDAQ:GOOG
Phone
+1 (650) 253-0000
Total Revenue (USD mm)
$182,527
Description

Organize the world’s information and make it universally accessible and useful.

Recent Google Display Ad Network Reviews

AK
Akshay K.Enterprise (> 1000 emp.)
5.0 out of 5
"Best solution for Display Advertising for beginners and low budgets"
Easy to setup and use Not too technical Low budget campaign options No or very less training Cheap
BT
Bhushan T.Mid-Market (51-1000 emp.)
5.0 out of 5
"A game changer Marketing Tool by Google"
Google Dispay ad is popular and very useful internet marketing tool which is game chnager in online marketing and business to achive their targets ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Very Good Google Product"
You can reach whoever you want with Google Display Ad Network. Reaching people is better now.

Pricing Insights

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

8 months

Average Discount

6%

Perceived Cost

$$$$$
View More Pricing Information

Google Display Ad Network Media

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Video Reviews

67 Google Display Ad Network Reviews

4.3 out of 5
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67 Google Display Ad Network Reviews
4.3 out of 5
67 Google Display Ad Network Reviews
4.3 out of 5
G2 reviews are authentic and verified.
AB
Analyst
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Display Ad Network?

I have many years of experience in Google and I gave desired results to my organization. Display ads are useful for branding, reach, and traffic purposes in minimum CPC. They have a wide range of audiences to choose from, a clean interface, a lot of ways to optimize campaigns, and tons of matrices to analyze the performance. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

They don't stick to the budget I decide, sometimes they spend 2 or 3 times the daily budget. and I'm cutting 3 points for their customer support which is horrible, if your campaign is not working or any errors they don't tell you the exact problems, they will shift you to a different team and then you'll think that forget it I'll make another campaign from start. For the last three months in the chat option, they take your number and promise to call and resolve the issue but you'll be waiting and waiting and no one will call. If your campaign got suspended then you can't do anything to get it back even if you submit all your business documents. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

I think driving traffic, and branding in a small amount is really helpful for small businesses, and that's why a Google display campaign is useful. The overall CPC of a display campaign is about .5 to 1 Indian rupee. If you made a good campaign you can get some conversions too which is a plus point. Easy to target specific audiences and more. Review collected by and hosted on G2.com.

HK
Managing Partner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
Rating Updated ()
NB
Search Engine Optimization Specialist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
Rating Updated ()
AA
Search Engine Optimization Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Google Display Ad Network?

Extensive targeting options.

Vast reach.

Various ad formats are available.

Cost-effective advertising.

Remarketing and customer targeting.

Real-time performance reporting.

Granular control over ad placements.

Multiple bidding strategies.

Diverse audience targeting.

Google's powerful data analytics. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Potential for ad fraud.

High competition.

Quality control issues.

Ad blindness.

Ad blocking software.

Viewability issues.

Ad placement concerns.

Limited ad space.

Rising costs.

Technical complexity. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

One of the main problems of the Google Display Ad Network is the potential for ad fraud and click fraud, which can result in wasted ad spend and reduced ROI. However, the platform has implemented various measures to combat ad fraud, such as using automated tools to detect and filter out fraudulent clicks and impressions. This can be beneficial for advertisers as it helps to ensure that their ad spend is being used effectively and not wasted on fraudulent activity. Other problems with the platform, such as quality control issues, ad blindness, ad blocking, and technical complexity, can also be addressed by using best practices and implementing effective ad strategies. By overcoming these challenges, advertisers can leverage the platform's vast reach and targeting capabilities to reach their desired audience and achieve their marketing objectives. Review collected by and hosted on G2.com.

BT
Marketing Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Google Display Ad Network?

Google Dispay ad is popular and very useful internet marketing tool which is game chnager in online marketing and business to achive their targets and get potetial converion throgh its wide network and dispay ads campaigns. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

This tool is require technical knowledge and strong marketing knowledge about tageting audience and budgets. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

Product Display marketing Brand awareness, promotional campaigns, lead generation, across the global reach. Display ads were found more effective than other ads that we run in the past. Review collected by and hosted on G2.com.

AK
Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Google Display Ad Network?

Easy to setup and use

Not too technical

Low budget campaign options

No or very less training

Cheap Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Too easy for everyone to use.

Customer Support isnt adequate. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

To run display ads for branding and Lead Gen Review collected by and hosted on G2.com.

BB
Sr. Manager, Digital Marketing and Demand Generation
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Google Display Ad Network?

The Google Display Ad Network makes it easy to get started and starts getting your ads in front of people on countless sites within nearly every vertical out there. The interface is familiar to anyone who's worked with Google Ads before, and managing ads can be pretty straightforward to begin, though getting the most from them takes a lot of experience and time. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

Getting the most from your ads takes a significant investment in ongoing management and fine-tuning. It requires daily performance review and fine-tuning. It's a lot of time and energy needed to constantly be sure your ads are reaching the right people and returning on investment.

This style of ads only aligns well with certain types of products. For many, it just isn't a match and likely a waste of time and money. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

Getting our message in front of more people and reaching relevant audiences across many touchpoints. Google Display Ads have visibility across so many sites that it's likely most can find places they align. Review collected by and hosted on G2.com.

LG
Digital Strategist
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
What do you like best about Google Display Ad Network?

Setting up campaigns through the Google Display Ad Network is extremely user-friendly and the reach through this network is virtually unmatched. Google Display ads work great for brand awareness and reaching people while they are browsing various websites. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

The least helpful aspect of Google Display Ad Network is the reporting. I feel like it lacks exact details, and makes it difficult to determine if the campaign is effective in leading to new leads or sales. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

When we need to push a specific message to as many people as possible, Google Display Ad Network is by far the most cost-efficient method of doing so. It is solving the issue of reaching people at the right time because we are able to target people as they are doing their own thing online. Review collected by and hosted on G2.com.

PK
Digital marketing trainer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Display Ad Network?

Google display ad network allows me to target different audience networks and also allows me to select different types of ad creatives, and also I can create multiple ad groups as well. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

The cost to run ads is very high. Many companies have already used Google ads, so ranking my website is becoming very tedious. I also think by running Google Ads I am not getting quality leads Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

The Google Display Ad Network solves a number of problems for both advertisers and website owners, which in turn benefits users who may see more relevant ads and have a better overall browsing experience. Some of the key problems the network solves include:

Targeting: The Google Display Ad Network allows advertisers to target specific audiences based on a variety of factors, such as demographics, interests, and behaviors. This means that advertisers can show their ads to people who are more likely to be interested in their products or services, rather than showing them to a broad audience and hoping for the best. Review collected by and hosted on G2.com.

RY
Social Media Evaluator
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Google Display Ad Network?

Google Display Network (GDN) is a platform that allows businesses and advertisers to display ads on a wide range of websites across the internet. Some of the best features of Google Display Network:

Massive Reach: The Google Display Network reaches more than 90% of internet users worldwide, making it one of the largest ad networks on the planet. This vast reach means that your ads can potentially be seen by millions of people every day.

Targeting Options: GDN offers a variety of targeting options, allowing you to reach your ideal audience. You can target your ads by demographic information, such as age, gender, and location, as well as by interests, keywords, and specific websites.

Multiple Ad Formats: GDN supports various ad formats, including static and animated images, video, responsive ads, and more. This flexibility ensures that you can choose the ad format that best suits your campaign goals.

Cost-Effective: GDN offers a cost-effective way to reach a large audience. With its flexible bidding options and pay-per-click pricing model, you only pay for the clicks your ads receive, making it a great option for businesses on a tight budget.

Performance Tracking: GDN provides robust performance tracking and reporting tools, allowing you to monitor the success of your campaigns in real time. You can track impressions, clicks, conversions, and more, providing valuable insights into the effectiveness of your ads.

Overall, Google Display Network is a powerful platform that provides businesses and advertisers with a range of targeting and ad format options, a massive reach, and robust performance tracking, making it a great option for businesses looking to reach a large audience with their ads. Review collected by and hosted on G2.com.

What do you dislike about Google Display Ad Network?

I believe that while there are many benefits to using the Google Display Network (GDN), there are also some potential drawbacks to consider.

Firstly, GDN is susceptible to ad fraud, which can negatively impact the performance of advertising campaigns. Fraudulent activities such as click fraud, impression fraud, and bot traffic can inflate ad spend and reduce the effectiveness of ads.

Secondly, users may see the same ad repeatedly on GDN, leading to ad fatigue. When users see the same ad repeatedly, they are more likely to tune it out or develop a negative perception of the brand.

Thirdly, while GDN provides a wide range of targeting options, there may be limited control over where ads appear. This can lead to ads appearing on websites or alongside content that may not align with a brand's values or message.

Fourthly, because GDN is a popular advertising network, there is high competition for ad space. This can lead to higher costs per click (CPC) and reduced ad exposure for campaigns.

Lastly, there may be limitations on where ads can be placed on GDN. For example, some websites may not allow certain ad formats, or ads may not be eligible to appear on certain devices.

Overall, it's important for businesses to be aware of these potential drawbacks when planning and executing advertising campaigns on GDN. With careful planning and ongoing monitoring, businesses can maximize the benefits of GDN while mitigating these potential issues. Review collected by and hosted on G2.com.

What problems is Google Display Ad Network solving and how is that benefiting you?

Google Display Network (GDN) is solving several problems for businesses and advertisers, and these benefits can ultimately lead to increased revenue and business growth. Here are some of the problems that GDN is solving and how it can benefit businesses:

Reaching a Large Audience: One of the primary problems that GDN is solving is the ability to reach a large audience. With over 90% of internet users worldwide being reachable through GDN, businesses can leverage this platform to increase brand awareness and drive more traffic to their websites.

Targeting the Right Audience: Another issue that GDN is addressing is the ability to target the right audience. GDN offers various targeting options that allow businesses to tailor their advertising to specific demographics, interests, and behaviors. This targeting can result in a higher conversion rate and more qualified leads.

Cost-Effective Advertising: GDN also solves the problem of cost-effective advertising. With a pay-per-click pricing model, businesses only pay when someone clicks on their ads, making it a cost-effective option for businesses on a tight budget. Additionally, the flexibility of bidding options allows businesses to optimize their ad spend and get the most out of their advertising budget.

Measuring Campaign Performance: GDN provides businesses with robust performance tracking and reporting tools, which helps to solve the problem of measuring campaign performance. By tracking impressions, clicks, and conversions in real time, businesses can make data-driven decisions to optimize their campaigns and maximize their return on investment (ROI).

Multiple Ad Formats: Finally, GDN offers multiple ad formats, which solves the problem of choosing the right ad format for a campaign. With options like static and animated images, video, responsive ads, and more, businesses can choose the format that best suits their campaign goals.

In summary, Google Display Network is solving several problems for businesses and advertisers, including reaching a large audience, targeting the right audience, cost-effective advertising, measuring campaign performance, and offering multiple ad formats. These benefits can ultimately lead to increased revenue and business growth, making GDN a valuable platform for businesses to consider in their advertising strategy. Review collected by and hosted on G2.com.