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Google Analytics 360 Features
What are the features of Google Analytics 360?
Metrics
- Sessions - Digital Analytics
- Engagement
- Entry and Exit Pages
- Standard Event Tracking
- Custom Event Tracking
- Retention
- Return
- Conversions
Reporting
- Trending
- Segmentation
- Custom Reports and Dashboards
Other
- User Data
- Site Search Reporting
- Campaign Tracking
Administration
- User, Role, and Access Management
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Technology Glossary Features
View definitions of the features and discover new technology terms.
GA 360 Categories on G2
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Metrics
Sessions - Digital Analytics | Accurately measure total web traffic and present data elegantly. This feature was mentioned in 322 Google Analytics 360 reviews. | 87% (Based on 322 reviews) | |
Engagement | Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. 330 reviewers of Google Analytics 360 have provided feedback on this feature. | 85% (Based on 330 reviews) | |
Entry and Exit Pages | Accurately determine where most people enter your site and where they leave and present data elegantly. 320 reviewers of Google Analytics 360 have provided feedback on this feature. | 85% (Based on 320 reviews) | |
Standard Event Tracking | As reported in 302 Google Analytics 360 reviews. Software automatically tracks standard user actions. | 86% (Based on 302 reviews) | |
Custom Event Tracking | Based on 296 Google Analytics 360 reviews. Able to set up custom variables to track any user activity on the site. | 84% (Based on 296 reviews) | |
Retention | Accurately measure bounce rate. 302 reviewers of Google Analytics 360 have provided feedback on this feature. | 84% (Based on 302 reviews) | |
Return | Track user return rates and related metrics. 301 reviewers of Google Analytics 360 have provided feedback on this feature. | 82% (Based on 301 reviews) | |
Conversions | Based on 308 Google Analytics 360 reviews. Track what proportion of users convert via a certain action. | 84% (Based on 308 reviews) | |
Funnels | See how many users proceed down a certain path to conversion. 284 reviewers of Google Analytics 360 have provided feedback on this feature. | 82% (Based on 284 reviews) | |
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 33 reviewers of Google Analytics 360 have provided feedback on this feature. | 90% (Based on 33 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. 32 reviewers of Google Analytics 360 have provided feedback on this feature. | 86% (Based on 32 reviews) | |
Retention | As reported in 33 Google Analytics 360 reviews. Accurately measures bounce rate. | 86% (Based on 33 reviews) | |
Return | As reported in 33 Google Analytics 360 reviews. Tracks user return rates and related metrics. | 85% (Based on 33 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. 33 reviewers of Google Analytics 360 have provided feedback on this feature. | 86% (Based on 33 reviews) |
Reporting
Trending | Report on how any user activity has changed over time. 308 reviewers of Google Analytics 360 have provided feedback on this feature. | 86% (Based on 308 reviews) | |
Retroactive Reporting | Report on user activity in the past and set up predictive models for the future. 277 reviewers of Google Analytics 360 have provided feedback on this feature. | 84% (Based on 277 reviews) | |
Segmentation | Break down a population of users by demographics, sequence actions, time, and able to build custom segments. This feature was mentioned in 294 Google Analytics 360 reviews. | 85% (Based on 294 reviews) | |
Mobile Reporting | See feature definition | Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 288 Google Analytics 360 reviews. | 84% (Based on 288 reviews) |
Unification Across Devices | As reported in 266 Google Analytics 360 reviews. Able to unify user data across devices, recognizing returning users. | 82% (Based on 266 reviews) | |
Custom Reports and Dashboards | Allows users to easily build customized reports and dashboards. 309 reviewers of Google Analytics 360 have provided feedback on this feature. | 87% (Based on 309 reviews) |
Other
User Data | Able to access user-specific data such as location, language, gender, and activity while on the site. 298 reviewers of Google Analytics 360 have provided feedback on this feature. | 85% (Based on 298 reviews) | |
Site Search Reporting | Based on 303 Google Analytics 360 reviews. Report on keywords used in internal searches. | 84% (Based on 303 reviews) | |
Load Time Monitoring | As reported in 288 Google Analytics 360 reviews. Track load times on different devices and systems. | 83% (Based on 288 reviews) | |
Campaign Tracking | Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 300 Google Analytics 360 reviews. | 86% (Based on 300 reviews) | |
E-Commerce | As reported in 265 Google Analytics 360 reviews. Track revenue and transactions. | 85% (Based on 265 reviews) | |
Promotional Messages | See feature definition | Based on 246 Google Analytics 360 reviews. Able to deploy promotional or other pop-up messages based on user actions. | 82% (Based on 246 reviews) |
Administration Alerts | System can self-monitor critical metrics and alert administrators when they reach concerning levels. 264 reviewers of Google Analytics 360 have provided feedback on this feature. | 83% (Based on 264 reviews) |
Administration
API / Integrations | As reported in 241 Google Analytics 360 reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. | 85% (Based on 241 reviews) | |
QA Testing | Able to test that event and variable setup are reporting data accurately. This feature was mentioned in 241 Google Analytics 360 reviews. | 82% (Based on 241 reviews) | |
Performance and Reliability | As reported in 291 Google Analytics 360 reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | 86% (Based on 291 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 291 reviewers of Google Analytics 360 have provided feedback on this feature. | 86% (Based on 291 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. 111 reviewers of Google Analytics 360 have provided feedback on this feature. | 91% (Based on 111 reviews) | |
User Segmentation | See feature definition | Based on 108 Google Analytics 360 reviews. Enables the view of analytic data based on user segment. | 90% (Based on 108 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 103 Google Analytics 360 reviews. | 90% (Based on 103 reviews) |
Tracking & Reporting
Custom Event Tracking | As reported in 99 Google Analytics 360 reviews. Enables you to define custom events for analysis. | 89% (Based on 99 reviews) | |
Real-Time Insights | As reported in 109 Google Analytics 360 reviews. Provides real-time reports. | 88% (Based on 109 reviews) | |
Attribution | Measures user acquisition analytics. 102 reviewers of Google Analytics 360 have provided feedback on this feature. | 89% (Based on 102 reviews) | |
Dashboard | As reported in 108 Google Analytics 360 reviews. Provides a holistic summary of your data. | 90% (Based on 108 reviews) | |
User Path Tracking | Based on 103 Google Analytics 360 reviews. Displays a users progress throughout specific paths in an application. | 88% (Based on 103 reviews) | |
User Activity History | Based on 101 Google Analytics 360 reviews. Displays a users activity history. | 88% (Based on 101 reviews) |
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