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gen.video Reviews & Product Details

Daniel L  P.
DP
World Wide Customer Journey Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about gen.video?

gen.video provides fantastic customer support Review collected by and hosted on G2.com.

What do you dislike about gen.video?

They currently are not available in all language WW. Review collected by and hosted on G2.com.

Recommendations to others considering gen.video:

gen.video is a valuable partner in showcasing product design, features and benefits using high ROI and low cost influencer videos. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

gen.video led by Bill and Jess is a winning team of customer experience leaders and founders.

Bill has been an advocate for the HP shopper experience and my mentor in the influencer content creation industry. We partnered at the US retail level providing excellent influencer product reviews that HP was unable to create internally. We were able to pilot directly with Amazon, which allowed us to demonstrate a very positive ROI. Those campaigns became a much-copied standard for Amazon product page content. Amazon, Staples, Office Depot, Office Max, and more all concurred that the fantastic, informative, unbiased content from 3rd party video reviewers was a highly valuable asset for the shopper journey. gen.video influencer videos allow shoppers to “see” and “experience” the products in real-world environments and scenarios similar to their own; almost a trial before buy experience.

gen.video customer service is absolutely top of the industry and always a breath of fresh air when coming to them with a new project. Their very skilled staff helped me to think of the shopper's journey in new and effective ways. Their partnership has been invaluable to my role, and I highly recommend them for product reviews, product demonstrations, retailer shopper journey strategy, and influencer content. Review collected by and hosted on G2.com.

gen.video Overview

What is gen.video?

gen.video is the only influencer marketing platform with workflow, content management, and a suite of shoppable media functionality to help drive social commerce. If you’re looking to take your influencer marketing to the next level, the platform includes e-commerce features such as inventory monitoring, performance analytics, and sales conversion data at key retailers including Amazon, Walmart, Target, Best Buy, and dozens more! See today why Fortune 500 brands and small businesses alike trust gen.video for their influencer marketing, performance marketing, and affiliate marketing needs.

gen.video Details
Languages Supported
English
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Product Description

The premier performance-based influencer marketing platform enables creative, video storytelling to drive conversation and inspire eCommerce purchases. We are the only enterprise, all-in-one social media, influencer marketing and product video content platform providing shoppable media and ecommerce analytics under one roof.

How do you position yourself against your competitors?

gen.video is the premier performance-based influencer marketing platform enables creative, video storytelling to drive conversation and inspire eCommerce purchases. We are the only enterprise, all-in-one social media, influencer marketing and product video content platform providing shoppable media and ecommerce analytics under one roof.


Seller Details
Seller
gen.video
Year Founded
2016
HQ Location
Weston, Massachusetts
Twitter
@gen_video
429 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®

Larry B.
LB
Overview Provided by:
🏳️‍🌈 Chief Growth Officer | Influencer Marketing | Creator Economy | ecommerce Content | Shoppable Media | Social Commerce | Content Syndication | Affiliate Marketing

Recent gen.video Reviews

MF
Marina F.Small-Business (50 or fewer emp.)
5.0 out of 5
"Rolled with the punches"
Gen.Video was extremely knowledgeable and very forthcoming. They rolled with the punches and helped us design and implement marketing research alon...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Social Commerce Partner"
The staff at Gen.Video is very professional. They listen to their clients with a desire to truly understand client goals. They then use their exp...
Jeffrey P.
JP
Jeffrey P.Mid-Market (51-1000 emp.)
4.5 out of 5
"Software that delivers what it promises"
Gen Video uniquely allows for tracking of conversions from 3rd party retailers through affiliate networks. It's simple enough to set-up and the cli...
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gen.video Media

gen.video Demo - Inventory & Influencer Management.
Manage all the moving parts of your influencer marketing campaigns in a single, easy-to-use platform – budgets, briefs, influencers, timelines, contracts, content approvals, analytics. It's all in there and it's all moving in sync.
gen.video Demo - Give Consumers A Choice On Where To Buy.
Prove a path to purchase for every digital touchpoint. Our custom, immersive shopping experiences puts consumers in control of which retailer they shop at for your products, allowing you to collect valuable shopper insights.
gen.video Demo - Campaign Structure and Details.
We start with data to choose content creators that will create brand awareness and drive conversion in the most authentic way. Influencer rosters and key campaign details – contact information, contracts and rights, and ongoing performance data – are all integrated directly into our platform.
gen.video Demo - Content Approvals and Gallery Views.
Get to the good stuff faster with the most comprehensive content approval system. Different views and workflows for each social platform and best-in-class collaboration tools to streamline and speed up content feedback and approval.
gen.video Demo - Performance and Social Analytics.
Our attribution system collects retail data, provides deep reporting and broad insights on the outcomes of your influencer marketing efforts, so you can optimize and improve your results over time.
gen.video Demo - Bring Your Social Content To The Point Of Purchase.
Let us produce high-impact product videos and lifestyle images from credible sources enhancing the retail product pages where your products are sold.
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61 out of 62 Total Reviews for gen.video

4.7 out of 5
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61 out of 62 Total Reviews for gen.video
4.7 out of 5
61 out of 62 Total Reviews for gen.video
4.7 out of 5

gen.video Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for gen.videoQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Jeffrey P.
JP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

Gen Video uniquely allows for tracking of conversions from 3rd party retailers through affiliate networks. It's simple enough to set-up and the client success team was responsive, friendly, and helpful. It's flexible to handle different products, creators, platforms, for any combination of content that we want to track. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

The UI is pretty clean and modern in it's aesthetic, but sorta clunky to use. Sometimes you need a full screen with the browser to do certain things, sometimes there is featurs hidden under expand icons. It also a little hard to do what should be a quick task - like create a link with a creator for a product at a retailer. Lastly, my biggest critigue is that is hard to analyze the data that is returned. The data itself is pretty straightforward, but it's hard to cut the data by the variables that we are interested in. It is definitely lacking in flexibility to analyze and cut the data. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

We simply use Gen Video to create trackable links for paid and organic social content when the links need to direct towards a third party retailer (e.g., Amazon), not D2C. Review collected by and hosted on G2.com.

MF
Marketing Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

Gen.Video was extremely knowledgeable and very forthcoming. They rolled with the punches and helped us design and implement marketing research along with basically setting up our influencer marketing campaign. We were able to do so much because of them. I cannot thank Bill and Kayla enough for all the work that they've done. It was a pleasure to work with them and I hope to do so in the near future. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

NA - I really don't have anything negative to say here. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

We needed someone to help us with our influencer marketing campaign along with figuring out our MOT. Review collected by and hosted on G2.com.

Andrew V.
AV
Senior Product Marketing Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

What I love about Gen.Video is that they're more than just an agency that manages the influencer relationship and helps grow our customer base. They do everything in their power to ensure long term success, and they make it easy for you to reach your goals. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Nothing to dislke, but would ideally like to see a larger list of partners/influencers to select from. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Solidigm needed a way to reach out core audiences in the gaming and creator space. Being a new brand with a strong legacy with Intel, Solidigm's products sit within a crowded marketplace with products that are very comparable in terms of specs and pricing. We needed a way to build brand affinity in this space to influence buying preference in retail. So far, we've our video views have far exceeded expectations and we hope to continue building on the momentum of the program. Review collected by and hosted on G2.com.

Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about gen.video?

Their customer support with onboarding was impeccable - team is super responsive. It is very simple to use and completely customizable. It fits all of our needs as an agency using the roster features to share with brands. It also allows us to create Opportunity lists to share talent recommendations to brands. And so much more! We use it every day! Review collected by and hosted on G2.com.

What do you dislike about gen.video?

No complaints! We were an early user, so there were some tech bugs in the beginning as they implemented more features, but they always got fixed fast. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

It allows us to easily share our roster, or various versions, externally. Allows us to customize roster lists for specific opportunities. Review collected by and hosted on G2.com.

Response from Jessica Thorpe of gen.video

Thanks for the support. Having the best service and addressing customer pain points is our top priority. Keep the feedback coming!

Verified User in Electrical/Electronic Manufacturing
AE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

I really like the quick responses and KOL management from Gen.video. They always provide quick responses, efficiently address clear messages, and pass them to KOL in a timely manner. In terms of KOL deliverables management, their deliverables and approval management are also very efficient and professional. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

What I dislike is probably the KOL sourcing. Initially, the KOL list they provided was quite far from what we expected based on our initial brief. And also some of the specified KOLs that we really want to work with. If he or she declines, I feel gen.video is hard to convince them to work with us. This probably needs a closer working relationship with top tier KOLs. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Gen.video have been helpful in managing complex contract and finance payment processes. Their KOL deliverables management is always professional and efficient. Review collected by and hosted on G2.com.

Emanuel D.
ED
Sr Brand Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about gen.video?

Their platform is easy to use and covers every need. Their video editing capabilities are great as well as their client service and available roster.

It is amazing to have everything related to influencers in one place. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Nothing to be honest, they did an amazing job, our influencer's posts didng't go viral and therefore our expected CPM was a big higher than expected, but that is not something you can control and we all know that you win and you lose in terms of CPM on a given camaping Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

A holistic solution for influencer marketing. Diverse roster, low CPM and great assets and video edits. Having everything related to influencer's campaigns in 1 place, where in seconds you can answer any question you may get on past campaigns Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about gen.video?

Our favorite feature of the platform is the ability to earmark specific seconds within the video, making tracking and communication a breeze for both us and the creators we work with.

Gone are the days of cumbersome email threads and vague timestamps. This platform allows us to effortlessly synchronize our feedback with the video timeline, providing clear and concise comments at the exact moments that require attention. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

While not essential, updating the overall platform visuals would enhance the user experience. Despite the visuals, gen.video excels in functionality. It provides all the necessary features and performs tasks efficiently. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Managed influencer marketing services with access to technology to review content and receive reporting. Review collected by and hosted on G2.com.

SB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about gen.video?

The Gen.Video team has been amazing in helping bring to life our influencer campaigns and having well-established connections with many managers representing the creators we wanted to work with. In addition, I have been very impressed with their affiliate marketing and affiliable business expertise. They have helped us establish our first micro-influencer program to help with our affiliate business. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

I haven't experienced anything with the gen.video team that I have disliked. They are easy to work with and are always very attentive to their clients. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Gen.video is helping us create new content with creators that is helping increase our overall brand awareness to new audiences. Review collected by and hosted on G2.com.

Jessica L.
JL
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about gen.video?

This agency is an exceptional partner. They adapt to internal processes to help us create fantastic content with awesome talent. They are always so responsive and helpful. They work within timelines and complete projects quickly. Working in a regulated industry can be extremely challenging, but gen.video is always there to strategize and come up with solutions that meet the needs of our business. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

I have nothing negative to say about gen.video. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

gen.video has helped me solve problems with timelines and managing the regulatory requirements of our business. Our content approval process can be challenging, but the team is always willing to work with us to ensure our guidelines are being followed. They're a wonderful partner and area always helping to strategize and find ways of working to do things better. Review collected by and hosted on G2.com.

ZD
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about gen.video?

gen.video sources top-quality talent that fits perfectly within our product line and brand. They provide exceptional service and manage campaigns from end to end. No matter what the timeline is, they are always able to turn things around quickly. Review collected by and hosted on G2.com.

What do you dislike about gen.video?

Nothing, they have been great to work with. They are very professional and go above and beyond in many ways. Review collected by and hosted on G2.com.

What problems is gen.video solving and how is that benefiting you?

Finding the right talent is always difficult and takes time, but gen.video sources and manages all of our content creators and their campaigns. They handle everything from end to end. Review collected by and hosted on G2.com.