Each time I speak with my Account Manager, I feel like there are new things I learn about how we can leverage G2. It truly seems like the opportunities are endless, and we can really enhance our marketing efforts with proven validation from our customers. Review collected by and hosted on G2.com.

While the many ways we can leverage the platform are incredibly beneficial, it can be overwhelming at times as well. But with that being said, I do think the learning curve is manageable if you take time to learn the ins and outs of the platform. Review collected by and hosted on G2.com.

I love the increased flexibility on Company Profiles - it enables a marketing team to have more control over how you position your brand to a potential prospect. I also like the Managed campaigns that supports with landing pages - its easy to use and helpful start for reviewers. Lastly, the Customer Success team has been very informative, and supportive, when needing insight on the product or giving tips and ideas to improve our brand performance. Review collected by and hosted on G2.com.

We haven't found a benefit to Buyer intent or data analytics. This has been mainly down to a) our brand not being in a position to compete at the level required, and b) our internal tech stack requiring additional tools to integrate the information in a useable way to our CRM. Review collected by and hosted on G2.com.

G2.com is easy to use with good analytics, and I appreciate how its feature set has improved over the years. I like that it helps us get intent data on potential buyers that we'd struggle to get elsewhere, and it provides us with excellent social proof. I enjoy seeing who has visited our profile, who has compared us to a competitor, and who is looking for solutions in our category. The initial setup was very easy and we have successfully integrated it with LinkedIn, HockeyStack, Dreamdata, and HubSpot. Review collected by and hosted on G2.com.

The review process is slightly clunky for users, it takes a long time and there is no way to bypass having an account which is a blocker for a lot of people. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is how it really helps boost visibility and build trust with potential customers. The verified user reviews are super valuable because they provide real, honest feedback that resonates with people looking for a solution. I also love the comparison tools—they make it easy for prospects to see how we stack up against competitors. Plus, the lead generation features are really effective, especially when you integrate them with your CRM and marketing automation. It’s a great way to connect with the right audience and improve conversions. Review collected by and hosted on G2.com.

One thing I struggle with when using G2 Marketing Solutions is the challenge of consistently collecting reviews. It can be tough to get customers to leave detailed, honest feedback, and sometimes the process feels a bit cumbersome. Even though reviews are crucial for building credibility, it’s not always easy to encourage customers to engage, especially when they’re busy or don’t see immediate value in leaving a review. It’s definitely something that takes extra effort, and it can feel like a bit of a hurdle. Review collected by and hosted on G2.com.

I'm loving that G2.com has built in more functionality, especially with AI assisting with reviews and the customer success team making it easy for customers to post. That's been a big bonus for me lately. The ability to use AI to generate reviews based on calls with the CS team and then sending that to the customer for their review makes the process a lot easier for me. Also, the initial setup was very easy. Review collected by and hosted on G2.com.

I mean, I think the intent data has always been interesting, but it's just way, way overpriced, especially for the volume of data that gets passed through. I think, in my past experiences, the customer support has been kind of poor, and they've handed us off to a million different people, especially while they were going through layoffs. So hoping that's better now. Review collected by and hosted on G2.com.

I like that G2.com always has updates and it's easy to get in contact with our account managers. There are a lot of options for generating reviews, and they stay on top of new trends like AI visibility, which is nice to keep in mind. The resources we have, like badges, are great for marketing materials and social proof on our website. The market reports are important for us to see how well we are performing and how people are rating our product. I think G2.com is a great place to be, and customer service is great. Review collected by and hosted on G2.com.

I think the review approval process could be a little bit better. Sometimes reviews get denied when it's really our customer, and it would be helpful to preview or see the denied review to understand why. Navigation is always a lot for me; I'm always having to scroll through all the options to find specific things because there's just so much. I've had some issues with the HubSpot integration, like bugs when creating new contacts and problems with filtering limits. Review collected by and hosted on G2.com.

What I like best about G2 Marketing Solutions is how it helps businesses make smarter and more confident marketing decisions. The platform offers transparent and trustworthy software reviews from real users, which makes it much easier to compare tools and understand what actually works in real-world scenarios.

I also appreciate how reliable and user-friendly the platform is. Instead of spending hours researching different software options, G2 brings honest feedback, ratings, and insights together in one place. It saves time, builds trust, and makes the buying process feel much more informed and straightforward. Review collected by and hosted on G2.com.

Honestly, there is nothing. But sometimes review approvals take time, but I understand the quality checks are important for maintaining trust and authenticity on the platform. Review collected by and hosted on G2.com.

I like G2.com for its easy user interface, which makes setting up the review process straightforward. I can check the latest status and view the review form completely. I also appreciate the better analytics, which allow me to check page visits and compare with competitors. The visibility on customer reviews is helpful for using them on our landing pages and improving based on feedback. Review collected by and hosted on G2.com.

The refresh reviews could be done some other way. Most of the customers are no longer at the company, or end up redoing reviews in that case. This lowers our weightage along with the positioning on the grid. We exhaust our customers by getting reviews, and over time we don't have enough TAL, so the positioning drops. Review collected by and hosted on G2.com.

I really like that G2.com is constantly updating their platform, whether it's the MCP or the review refresh feature. I've been enjoying my time with Anisha, my CSM. She has been super helpful generating some custom links, answering any and all questions regarding new features, and so forth. The MCP has been very helpful in helping me figure out where we stand with our competitors and hooking it up to Claude, essentially to type out any questions. My CSM, Anisha, has been super beneficial in just being so quick with her email replies. Review collected by and hosted on G2.com.

I think that there is definitely some room for improvement, especially with the UI of the back end of the platform as someone who is managing the profile. I also think that the review refresh incentives can be a little bit easier on G2.com's end if they can help us segment out cohorts. For example, some people looking for a review refresh are not necessarily customers anymore, so it doesn't make sense to reach out to them. Just little things like that. Review collected by and hosted on G2.com.

I think G2.com offers some interesting features. The incentive program is great because it encourages more people to leave reviews, which means we get more feedback without having to actively manage the process. The analytics are really good for tracking how our reviews are developing and understanding trends over time. Lastly, I find the marketing material quite powerful, allowing us to effectively use quotes and do a lot with the reviews we collect. Review collected by and hosted on G2.com.

I find it kind of hard to showcase all of the products we have on G2.com. In order to collect reviews for each product we offer, we need to create a specific page for them and they should be need to be at the same level of our main page (ENT account). That would increase the cost significantly and it's not something we can justify at the moment. It would be great to be able to collect reviews on specific products as part of our overall brand. Review collected by and hosted on G2.com.