Fusion92 Features
What are the features of Fusion92?
Campaign Management
- Campaign Dashboard
- Rich Media Capabilties
Platform
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Customization
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Fusion92 Categories on G2
Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. | Not enough data |
Campaign Management
Campaign Dashboard | Based on 10 Fusion92 reviews. Overview of all media purchases and campaigns in a single interface. | 75% (Based on 10 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. | Not enough data | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. | Not enough data | |
Bulk Editing | Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | Not enough data | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | Not enough data | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | Not enough data | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | Not enough data | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. | Not enough data | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. | Not enough data | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. | Not enough data | |
Rich Media Capabilties | Based on 10 Fusion92 reviews. Supports rich media display and video ads that involve user interaction. | 83% (Based on 10 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. | Not enough data | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. | Not enough data |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. | Not enough data | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. | Not enough data | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. | Not enough data |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | Not enough data | |
Custom Reports | As reported in 11 Fusion92 reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 82% (Based on 11 reviews) | |
User, Role, and Access Management | As reported in 10 Fusion92 reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 78% (Based on 10 reviews) | |
Performance and Reliability | Based on 10 Fusion92 reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 10 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Customization | Based on 10 Fusion92 reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 77% (Based on 10 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | Not enough data | |
Notifications | Alerts marketer of the performance of particular campaigns. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |