Funnel Pros and Cons

It is very easy to set up and connect data sources to be able to aggregate all your marketing data in one central location. If you want to distribute this data to your data warehouse, setting up a data share is super simple and has support for the major DW vendors. All you have to do is supply a sink and Funnel takes care of the rest.

Also the support is very swift and resolves issues and requests in a very timely manner. Review collected by and hosted on G2.com.

The obvious one is that it is rather expensive to get going as the major cost driver is the number of unique data sources and data shares. So if you have a few big sources and shares it is very reasonably priced. However, if you have a lot of sources with only one or to connections it gets rather expensive. Review collected by and hosted on G2.com.

BigQuery exports from Funnel are incredibly smooth. We've been exporting data from hundreds of data sources to BigQuery for a number of years now, and never had an issue with Funnel's export.

Funnel's data explorer and Google sheet exports are also easy tools for quick analysis. Review collected by and hosted on G2.com.

The cost of Funnel can add up. Agencies should consider building a pricing model for their reporting offering to ensure they're building a profit center instead of a cost center. Review collected by and hosted on G2.com.

I have tried dozens of connectors for Looker. I work daily with this Google tool to obtain data from different advertising platforms, CMS and online stores.

Funnel is my favorite tool for the vast majority of connectors I need in reports.

It's easy to connect data sources and export the metrics you want to work with. And they have A LOT of connectors.

So far it has not failed me, the connectors have not given me any problems (with other platforms I have had problems with the connectors) and it has an intuitive and simple interface.

It's a stable and easy-to-use tool that does not make me waste time on misconfigurations or disconnections of connectors. 100% recommendable. Review collected by and hosted on G2.com.

Hubspot data doesn't work very well with Funnel. I don't know if the problem is with Hubspot or with Funnel, or maybe it's mine because i don't get to work with the data I need and I have in Husbpot. I'll be working on it and edit my review if anything changes. Review collected by and hosted on G2.com.

It helps to share views and helps the team to understand the needs and improve accordingly. Review collected by and hosted on G2.com.

number of features can be improved and make it more user friendly Review collected by and hosted on G2.com.

I have been using Funnel for a few years now and I am absolutely delighted with it. It has made our data acquisition efforts for all social media data so much easier and faster. Funnel connects data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool. This has saved us a lot of time and hassle, and has improved our marketing performance and insights. The customer service is also excellent - they are always responsive and helpful and I am delighted to continue to work with Aubrey Hitchcock. I would highly recommend Funnel to anyone looking for a reliable and powerful marketing data hub. Thank you, Funnel , for making our lives easier!" Review collected by and hosted on G2.com.

Nothing to dislike but a wish lisht is to have access to a monitoring summary dashboard for the Datawarehouse Data File Stats over time to understand the footprint and impact of each connector/data export in a centralized place. Review collected by and hosted on G2.com.

I really like how easily I can connect multiple data sources for my reporting. We use it to connect multiple sources like GA4 data, MAP data, etc. It also generates looker studio reports. Review collected by and hosted on G2.com.

Modifying certain data nodes is a bit difficult, especially when looking for historical data for GA. Review collected by and hosted on G2.com.

Funnel.io is a great tool for multiple reasons! We use funnel.io to get the data from different platforms, define common dimentions and metrics, explore data, export to our data lake and build our daily reporting.

- Easy to connect to data sources

- Common dimentions and metrics are already set up in funnel.io, but its very easy to creatre your own. All the transformations you might need are included.

- Interface is very intuitive even for less tech savy business users.

- You can check the data in the explorer, spot errors, adapt the definitions and dimentions or metrics and directly see the changes reflected.

- Customer support is fantastic! They will answer quickly and will help you with whatever problem you have, send you to the right info page. Always very friendly. Review collected by and hosted on G2.com.

- Not all connectors are possible (e.g. Zalando) (but we find a workaround with file import)

- What we are missing today is the column that contains the timestamp of the last data refresh Review collected by and hosted on G2.com.

Makes it easy to analyze and report on data for a non-data scientist. Accelerates how quickly the marketing team can get answers to key questions. Review collected by and hosted on G2.com.

There are a lot of features which is both good and bad. While it's mostly good, there are a lot of options which can make it feel a little more daunting to start. Review collected by and hosted on G2.com.

Funnel is pretty intuitive and easy to use after an initial learning curve. It makes it easy to blend multiple data sources, create/share custom fields, and export data to different reports and spreadsheets. It’s cut down on time to track down certain data points and the Data Explorer tool makes troubleshooting much simpler and provides a playground for report ideation that other tools have struggled to offer.

The support for the product has been excellent and it keeps evolving. Several potential dislikes have been addressed recently such as copying from workspaces and change history. Review collected by and hosted on G2.com.

The pricing model can be an issue, requiring consistent monitoring to ensure that you’re not underusing data sources/exports or have connections that are no longer being actively used. Review collected by and hosted on G2.com.

I love the support that our contacts are providing for us and our clients. They have always been flexible and reasonable in our interactions. Review collected by and hosted on G2.com.

There could be some product limitations particularly on server locations for lower tiered products. Review collected by and hosted on G2.com.