Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.

Mobile Reporting

Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.

Funnel Categories on G2

Marketing Analytics

Digital Analytics

ETL Tools

Marketing Analytics

Digital Analytics

ETL Tools

Filter for Features

Metrics

Sessions - Digital Analytics	As reported in 66 Funnel reviews. Accurately measure total web traffic and present data elegantly.	90% (Based on 66 reviews)
Engagement	Based on 65 Funnel reviews. Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.	89% (Based on 65 reviews)
Entry and Exit Pages	Accurately determine where most people enter your site and where they leave and present data elegantly. 43 reviewers of Funnel have provided feedback on this feature.	84% (Based on 43 reviews)
Standard Event Tracking	Based on 42 Funnel reviews. Software automatically tracks standard user actions.	89% (Based on 42 reviews)
Custom Event Tracking	Able to set up custom variables to track any user activity on the site. This feature was mentioned in 41 Funnel reviews.	87% (Based on 41 reviews)
Retention	As reported in 53 Funnel reviews. Accurately measure bounce rate.	86% (Based on 53 reviews)
Return	Track user return rates and related metrics. This feature was mentioned in 53 Funnel reviews.	88% (Based on 53 reviews)
Conversions	As reported in 68 Funnel reviews. Track what proportion of users convert via a certain action.	91% (Based on 68 reviews)
Funnels	See how many users proceed down a certain path to conversion. 40 reviewers of Funnel have provided feedback on this feature.	90% (Based on 40 reviews)

Reporting

Real-Time Reporting		As reported in 46 Funnel reviews. Obtain live data for who is currently accessing your site.	86% (Based on 46 reviews)
Trending		As reported in 41 Funnel reviews. Report on how any user activity has changed over time.	88% (Based on 41 reviews)
Retroactive Reporting		Report on user activity in the past and set up predictive models for the future. 60 reviewers of Funnel have provided feedback on this feature.	88% (Based on 60 reviews)
Segmentation		Based on 50 Funnel reviews. Break down a population of users by demographics, sequence actions, time, and able to build custom segments.	87% (Based on 50 reviews)
Mobile Reporting	See feature definition	Analytic tools are also available for mobile and tablet versions of websites. This feature was mentioned in 37 Funnel reviews.	82% (Based on 37 reviews)
Unification Across Devices		As reported in 53 Funnel reviews. Able to unify user data across devices, recognizing returning users.	81% (Based on 53 reviews)
Custom Reports and Dashboards		As reported in 67 Funnel reviews. Allows users to easily build customized reports and dashboards.	93% (Based on 67 reviews)

Other

Campaign Tracking		Analyze inbound marketing traffic to identify which campaigns are working best. This feature was mentioned in 70 Funnel reviews.	89% (Based on 70 reviews)
E-Commerce		Track revenue and transactions. 55 reviewers of Funnel have provided feedback on this feature.	89% (Based on 55 reviews)

Administration

API / Integrations	Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. This feature was mentioned in 68 Funnel reviews.	89% (Based on 68 reviews)
Performance and Reliability	Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. 71 reviewers of Funnel have provided feedback on this feature.	91% (Based on 71 reviews)
User, Role, and Access Management	Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 72 reviewers of Funnel have provided feedback on this feature.	88% (Based on 72 reviews)

Marketing Operations

ROI Tracking	Based on 70 Funnel reviews and verified by the G2 Product R&D team. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs	84% (Based on 70 reviews)
Data Collection	Based on 77 Funnel reviews and verified by the G2 Product R&D team. Gathers data about the effectiveness, impact, and reach of marketing campaigns	90% (Based on 77 reviews)
Customer Insights	Collects and reports on data relating to customer journeys, preferences, and history 36 reviewers of Funnel have provided feedback on this feature.	78% (Based on 36 reviews)
Multi-User Access	Based on 67 Funnel reviews and verified by the G2 Product R&D team. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results	85% (Based on 67 reviews)
Spend Management	Based on 40 Funnel reviews and verified by the G2 Product R&D team. Includes features for budgeting, forecasting, and managing marketing investments	83% (Based on 40 reviews)

Campaign Activity

Campaign Insights	Based on 72 Funnel reviews and verified by the G2 Product R&D team. Analyzes historical and current marketing campaigns to inform future strategy	85% (Based on 72 reviews)
Reports and Dashboards	Based on 75 Funnel reviews and verified by the G2 Product R&D team. Creates reports and dashboards to analyze results of campaigns	87% (Based on 75 reviews)
Campaign Stickiness	Based on 61 Funnel reviews and verified by the G2 Product R&D team. Identifies which marketing campaigns resolved in open or closed opportunities	82% (Based on 61 reviews)
Multichannel Tracking	Based on 75 Funnel reviews and verified by the G2 Product R&D team. Collects marketing campaign performance data across multiple channels	90% (Based on 75 reviews)
Brand Optimization	Based on 34 Funnel reviews. Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback	79% (Based on 34 reviews)
Predictive Analytics	Based on 35 Funnel reviews and verified by the G2 Product R&D team. Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization	76% (Based on 35 reviews)

Management

Reporting		As reported in 19 Funnel reviews. View ETL process data via reports and visualizations like charts and graphs.	85% (Based on 19 reviews)
Auditing		Based on 17 Funnel reviews. Record ETL historical data for auditing and potential data correction needs.	71% (Based on 17 reviews)

Functionality

Extraction	As reported in 18 Funnel reviews. Extract data from the designated source(s) like relational databases, JSON files, and XML files.	88% (Based on 18 reviews)
Transformation	Based on 19 Funnel reviews. Cleanse and re-format extracted data to the needed target format.	85% (Based on 19 reviews)
Loading	Load reformatted data into target database, data warehouse, or other storage location. 19 reviewers of Funnel have provided feedback on this feature.	88% (Based on 19 reviews)
Automation	As reported in 19 Funnel reviews. Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly).	89% (Based on 19 reviews)
Scalability	Capable of scaling processing power up or down based on ETL volume. 19 reviewers of Funnel have provided feedback on this feature.	86% (Based on 19 reviews)