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Full Circle Insights Reviews & Product Details - Page 5

Full Circle Insights Overview

What is Full Circle Insights?

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce As your Salesforce data experts, we help marketing and sales teams connect in a central location to finally deliver accurate attribution, build funnels, and create data-driven strategies that drive revenue. The Full Circle Insights team comprises former Salesforce executives, marketing experts, product managers, and automation specialists who understand how valuable data is – and how frustrating it can be to get. Our powerful, Salesforce-native solution empowers your team to easily create multiple attribution models and funnels, measure sales and marketing impact, and align company-wide while keeping your data safe in Salesforce.

Full Circle Insights Details
Product Website
Languages Supported
English
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Product Description

Full Circle Insights is the Attribution Modeling and Funnel Measurement Solution Built for Salesforce.

How do you position yourself against your competitors?

Full Circle Insights is the leading marketing performance management solution 100% native to Salesforce.


Seller Details
Company Website
Year Founded
2011
HQ Location
San Antonio, TX
Twitter
@fc_insights
2,560 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®
Description

Full Circle Insights is a marketing analytics vendor that specializes in providing solutions for measuring and optimizing marketing performance. Their platform offers insights into the effectiveness of marketing campaigns, helping businesses to track and analyze customer engagement and conversion metrics. By integrating with existing CRM systems, Full Circle Insights enables organizations to gain a comprehensive understanding of their marketing efforts and make data-driven decisions to enhance ROI. For more information, visit their website at https://fullcircleinsights.com/.


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Overview Provided by:

Recent Full Circle Insights Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"FCI is a Scientific Solution to a Business Problem"
It works as designed! It truly has one of the more diverse influence and attribution models when compared to what is relatively on the market. Sinc...
KM
Kate M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Excellent Software"
Full circle makes it easier to create the closed-loop reporting we need in marketing.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
2.5 out of 5
"Valuable insights but added steps for sales process"
Ability to generate key marketing attribution insights
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134 Full Circle Insights Reviews

4.0 out of 5
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134 Full Circle Insights Reviews
4.0 out of 5
134 Full Circle Insights Reviews
4.0 out of 5

Full Circle Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Full Circle InsightsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Aviation & Aerospace
UA
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

Validations for requiring campaigns works well; make reporting easier when everything is campaing based. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

Some restrictions regarding how we track records that are manually opened/MQLed. Review collected by and hosted on G2.com.

Recommendations to others considering Full Circle Insights:

Use a contact based model, not leads.

Switch reporting to campaign member reporting (object agnostic) Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Forcing people to create opportunities off of contacts, Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

I love the way it is easy to use and I know now what our funnel looks like. It's such a comprehensive marketing performance management tool. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

I didn't notice anything I disliked at this moment of time - still discovering Review collected by and hosted on G2.com.

Recommendations to others considering Full Circle Insights:

Go for it! Use it and abuse it - you will not regret! Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Marketing reports! It generates valuable marketing analytics reports and we really benefit from it. It also identifies campaign responses and it ensures that these are being followed up on. Great tool! Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

The ability to see MQLs and other statuses across campaigns easily Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

It is difficult to ensure validity of the data and that what we have set up is actually working as expected Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Marketing funnel views, targeted outreach Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

After configuration and set up is done, it requires very little maintenance and support, and delivers reports and dashboards. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

Implementation can be lengthy - took us around 8 weeks to get going. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Visibility into Markeitng funnel and marketing attribution Review collected by and hosted on G2.com.

WH
Salesforce Administrator
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

Ensures that all sales opportunities are properly attributed to a marketing campaign. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

It can be difficult to build automation around Full Circle. Does not allow you to exclude Full Circle automation by opportunity record type. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Marketing Attribution Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

Pulls all the information we need for lead/prospect data into an easy digestible view Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

Could be a problem on our end, but I want to see more information in Salesforce about campaigns Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

We use this for multi touch campaigns to engage our leads (new and older) to gauge interest prior to calling/emailing. This allows us to maximize time spent in the office to focus on quality leads. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

Allows us to understand how different campaigns influence the life of opportunities. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

Models can take 20+ hours to rebuild, reliability has dropped over time. Customization capabilities required to deliver true value are not yet available. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

We are trying to optimize campaign spend to improve Marketing ROI. Full Circle has allowed us to more easily see all of the touches from contacts on accounts have with our campaigns. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

While I could spend weeks to months building multiple influence models, this product is fairly easy to roll out. The bigger challenge is getting the rest of the organization comfortable with the data and thinking about campaign attribution as a value statement for earlier funnel campaign activities rather than Marketing's slice of the opportunity pie. Once this is accomplished, I love that I haven't had to spend much if any time on maintenance. This is a great tool to prove how often customers interact with online collateral and in person via events prior to making a purchasing decision. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

A smoother UI for opportunity creation would be appreciated, allowing people to create the opportunity from the account and select their primary contact along the way. Corrections to primary campaign attribution are pretty painful - but this has actually ended up being a good tool to help educate people about the value of influence rather than direct sourcing, which is inherently problematic. Review collected by and hosted on G2.com.

Recommendations to others considering Full Circle Insights:

Be really cautious when evaluating predictive analytics companies if you are a small company with long sales cycles. They fit a different toolset need and be sure to educate yourself about minimum dataset requirements.

Also note that this product is inherently marketing centric since the analytics are based on campaign activity. Although you can enforce opportunity sourcing accuracy with response prompts, influence models are going to naturally lean in the favor of marketing--which is why I prefer to use it to prove the value of specific campaigns rather than prove the value of marketing as a whole (a can of worms will open about whether each department is providing equal value). Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Our executive team finally believes in the data being generated in the marketing department, and Full Circle Insights has been fundamental in this shift. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

Once the data, models, and processes are understood, FullCircle provides excellent information as to which campaigns are impacting and influencing specific opportunities within our organization. Thus allowing us to better plan for upcoming campaign planning sessions as we are now able to utilize historical data with confidence. Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

The influence models, while providing the information that I need, were not intuitive. I needed to pull data out of SalesForce to create the reports that I needed from FullCircle data points. Review collected by and hosted on G2.com.

Recommendations to others considering Full Circle Insights:

Limiting one response from one campaign to one opportunity does not show a full picture of the campaign's effectiveness. I was able to find a workaround using campaign influence but I had to extract data out of SFDC in order to do that as I was not as concerned with the value of the campaign but the amount of responses. Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Creating a deeper link between Marketing's efforts and sales effectiveness. We are able to really drill down into the granular details to understand which campaign has impacting each opportunity regardless of any system limitations and human error resulting in data integrity issues. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Full Circle Insights?

We appreciate the timely response we get when support is requested Review collected by and hosted on G2.com.

What do you dislike about Full Circle Insights?

I have being in congestion with FCR through my organization dealing as 3rd party vendor and not seen anything to be disliked Review collected by and hosted on G2.com.

What problems is Full Circle Insights solving and how is that benefiting you?

Regarding a managed package in Salesforce. Review collected by and hosted on G2.com.