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Frontify Reviews & Product Details

Frontify is a brand-building platform where a user-friendly DAM meets customized portals. With Frontify, you can: - Give context to your assets, enabling everyone to use them correctly. - Simplify how you organize and share your assets, allowing anyone to discover and contribute. - Launch on-brand campaigns at scale across global and local teams, leveraging existing assets and proving ROI. - Connect, modify and customize for a truly personalized end to end experience. Book a demo to see why Frontify has been listed on both G2's Best Software Awards and The Forrester Wave™.

Product Website

Seller

Frontify AG

Discussions

Frontify Community

Languages Supported

German, English, French, Dutch

Overview by

Chris Hannon

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

View More Pricing Information

Frontify Integrations

(37)

Verified by Frontify

Frontify Media

Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.

Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.

Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.

Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.

Reduce silos by connecting your brand portals with the tools your teams rely on.

Official Downloads

(2)

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Customers agree: Frontify delivers ROI

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G2 reviews are authentic and verified.

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Verified User in Package/Freight Delivery

Mid-Market (51-1000 emp.)

5/15/2023

"Efficient and fast tool that hast drastically changed my team workflow and dynamic."

5/5

What do you like best about Frontify?

Feedback and revisions. They are part of 50% of our daily routine, I also enjoy how accessible and easy or library is to use, as well as the creation of customized templates. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

The email notifications are too excessive. It would be nice to be able to filter them. The app, currently not working for me, was a nice contribution, I would have love it to be more integrated and similar to the web version on pc. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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We appreciate your feedback! It's amazing to hear that you're making good use of our brand templating tool 🚀 This is a great way to ensure brand consistency. Regarding email notifications, the capability you mentioned exists, but perhaps we could do a better job showcasing this feature. Sharing a link below to show you how to manage project notifications 👇 If this doesn't solve your issue, our support team is standing by to help you with this or any other question you have. Thanks! - Max from Frontify

See how Frontify improved

Verified User in Higher Education

Enterprise (> 1000 emp.)

5/11/2023

"Redesign your DAM"

5/5

What do you like best about Frontify?

Frontify helped us to improve our PDF guidelines to convert them in easy accessible online guidelines that are always up to date. This helps our employers a lot to work with our brand. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

There could be even more products within frontify that makes it even easiert to distribute dam to all kinds of users. We are curiours what will come out in the next time. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for taking the time to share your feedback! We love being able to help brands say "bye" to PDF guidelines 🙌 And, we're are excited to release even more exciting features related to our DAM and other product areas very soon! We'll keep you updated 😊 - Cheers, Max from Frontify

Thilo S.

Enterprise (> 1000 emp.)

5/2/2023

"Solid but not perfect tool for building Design Guidelines"

3.5/5

What do you like best about Frontify?

Easy to use, good set of features, updated frequently Review collected by and hosted on G2.com.

What do you dislike about Frontify?

i would prefer less features but some really good ones. a lot of features are "there" but don't work well and lack logic functions. more individualissation would be great. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Thilo, thank you for your feedback. We appreciate your perspective and totally understand your desire for more personalization. Thankfully, there are a few very customizable features releasing soon that I think you'll find extremely useful. Keep an eye out for more information from us soon. Thank you again! - Best, Max from Frontify

Bas v.

Mid-Market (51-1000 emp.)

5/3/2023

"Fantastic single source of truth brand portal"

5/5

What do you like best about Frontify?

Everything brand related in one place. Great onboarding guidance. Easy to use. Awesome help desk. Lots of great design features. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Till now I didn't really find anything to dislike. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thanks for sharing your review, Bas! We're thrilled to hear such great feedback. Cheers! - Max from Frontify

Ivan C.

Enterprise (> 1000 emp.)

5/15/2023

"Frontify User in Banking Industry"

4/5

What do you like best about Frontify?

I do think the platform is easy to use and modify. Support is very fast Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I think the site is sometimes buggy and there are some features that are not fully developed. So things like analytics are still a bit underwhelming. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for your review, Ivan! We're pleased you find Frontify easy to use and that our team has responded quickly to you. We promise you, we're hard at work to improve our analytics capabilities and are excited to share new updates with you as they are released! Your comments are valued and we truly appreciate the time you have taken to give us your feedback. - Max from Frontify

Jeff A.

Sr. Manager, Global Web Marketing

Enterprise (> 1000 emp.)

5/15/2023

"Sr. Manager, Global web marketing"

4.5/5

What do you like best about Frontify?

The support is very responsive and the tool is simple enough, and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

My only complaint is we haven't gotten more internal adoption of using them for other teams. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Thank you for your helpful review, Jeff! We are so pleased that you find Frontify easy to use. We remain committed to ensuring that all teams receive the full benefits of Frontify, so look out for more resources from us regarding adoption in the near future. Your support is invaluable and we will strive to keep improving our product. Thank you! - Max from Frontify

Thibault S.

Enterprise (> 1000 emp.)

8/10/2023

"Using frontify to create a design system"

3.5/5

What do you like best about Frontify?

It's easy and quick to create pages, you don't need to write code. The ui is looking good. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some features are not working realy well such as the figma files management. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Thibault, thank you for taking the time to review Frontify. We're delighted that you find our interface convenient and easy to use. We're sorry to hear that you experienced some trouble with Figma file management, however. If you haven't already reached out, our support team would be happy to help you figure this out. Thank you again for your review. - Max from Frontify

Verified User in Capital Markets

Enterprise (> 1000 emp.)

5/11/2023

"A very good tool/platform for branding and marketing teams"

4/5

What do you like best about Frontify?

Easy to collaborate with a bigger team, clean interface and simple to navigate for the end user, fantastic customer support chat and easy-to-get-in-touch customer reps Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Some things are not very intuitive/user-friendly (but the support team always helps), limited options for high-level customization, and sometimes experience bugs on the platform (e.g. slow response time in libraries, issues with comments on approval status - all of these were flagged to the support team). Review collected by and hosted on G2.com.

What problems is Frontify solving and how is that benefiting you?

We were facing challenge of finding a way/platform to make our branding guidelines and assets easily accessible for the entire organization. By using Frontify, we are able to collect all the information in one place and make it simple for the end user to find answers and assets they need for their work. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi 👋, thank you for leaving your comments here. We are glad that you are having a nice time working with our team—we do have some wonderful Support reps and CSMs at Frontify! Related to customization options, you may find it encouraging that our team has heard your feedback and we are well on our way to release new brand customization options in the near future 🙌 We'll share some exciting updates very soon! - Max from Frontify

Katrin H.

Mid-Market (51-1000 emp.)

5/3/2023

"Frontify uplifts our brand!"

5/5

What do you like best about Frontify?

What I like best about Frontify is that it is so simple to use and how helpful and supportive the staff is when we have needed it. They are quick to reply and help solve the issue. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I have not found anything I dislike about Frontify yet. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Wow! Thank you for such a glowing review, Katrin 💜 We are thrilled that you've been able to make Frontify work well as your one-stop-shop brand home! It only gets better from here 😉 - Best, Max from Frontify

Jakob S.

Creative Director

Small-Business (50 or fewer emp.)

5/15/2023

"Modern and easy-to-use brand platform"

4/5

What do you like best about Frontify?

Ease of use, design language, underlying concept Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Intransparent pricing, recently tailored to milk enterprise clients instead of helping medium-size agencies Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

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Hi Jakob, we are grateful for your review about Frontify. We appreciate you taking the time to share your thoughts about our features and understand your uncertainty around the pricing. We are always striving to bring more transparency and better value to our clients, but sometimes we experience growing pains that have some negative impacts. We're sorry for this, and appreciate your understanding. Thank you for your feedback. - Max from Frontify