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Frontify Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Frontify Media

Frontify Demo - DAM
Go beyond asset storage. Organize, tag, and track all your brand content while integrating it with collaborative workflows and templates that amplify creativity and consistency.
Frontify Demo - Brand guidelines and portals
Centralize your guidelines in secure portals that manage all your brands and bring scalable consistency and clarity to every team.
Frontify Demo - Templates
Keep your teams agile with templates that help marketers create on-brand content while designers can focus on high-value campaigns.
Frontify Demo - AI
Streamline brand inquiries and ensure compliance: Get immediate answers and maintain consistent messaging with the AI-powered Brand Assistant.
Frontify Demo - Integrations
Reduce silos by connecting your brand portals with the tools your teams rely on.
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Frontify Reviews (206)

Reviews

Frontify Reviews (206)

4.5
206 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Frontify for its user-friendly interface and excellent customer support, which make managing brand assets straightforward and efficient. The platform's ability to centralize all brand guidelines and assets helps teams maintain consistency and streamline workflows. However, some users note that the search functionality could be improved, especially as asset libraries grow.

Pros & Cons

Generated from real user reviews
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Verified User in Electrical/Electronic Manufacturing
AE
Small-Business (50 or fewer emp.)
"Easy and flexible tool"
What do you like best about Frontify?

For the work we do in my company, i like the simple effort to actually make this live without having any "Release" issues or deployment issues, even for non technical users that a big thing. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I'm mostly using Frontify as tool to display patterns of Design-System. I heard that lots of this part in the tool is not updated not even prioritize in the roadmap of Frontify Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thanks for sharing your feedback with other users! We are pleased to hear that your team is finding Frontify simple and easy to use. Our product team has focused on building an all-in-one platform that is simple and easy to use! That might explain the limitations you are running into, as we are focused on making a product that even non-technical users are able to use without extensive training. For more complex design workflows, I highly recommend you explore some of our design integrations with tools like Figma, Sketch, and InDesign. Sharing a link to our integrations below! - Best, Max from Frontify

See how Frontify improved
LG
Enterprise (> 1000 emp.)
"simple and powerful tool"
What do you like best about Frontify?

The ease of use of the tool and quick responses from the Frontify teams Review collected by and hosted on G2.com.

What do you dislike about Frontify?

One or two limitation of the tool but we found ways to work around our problem with the support team Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Leroy, thank you for your review of Frontify! We are delighted that you found our tool to be straightforward to use and our support team was able to assist you in delivering yout brand resources globally. We are constantly looking for ways to improve, so please don't hesitate to reach us if run into more limitations. This helps us provide Frontify customers, like you, with the best possible experience. Once again, thank you for your review! - Max from Frontify

Verified User in Hospitality
AH
Small-Business (50 or fewer emp.)
"A useful tool for the whole team"
What do you like best about Frontify?

All our sales and marketing assets can be easily accessed by the whole team in one platform. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

A few aspects we'd like to be able to do to make the platform more flexible cost more. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your review of Frontify! We're delighted to hear that you find our platform easy to access. While it is true that some features may come at an extra cost, we value your feedback and will consider it as we continue to improve the product. Thank you for taking the time to provide us with your opinion. - Max from Frontify

Maxime C.
MC
Graphiste principal
Enterprise (> 1000 emp.)
"Frontify is the perfect platform to be the source of truth for our brand image."
What do you like best about Frontify?

- Standards guide

- Brand asset management

- Newsletter Review collected by and hosted on G2.com.

What do you dislike about Frontify?

- the newsletter options to be improved Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Maxime, thank you for your feedback on Frontify. We are glad that you appreciate the guidelines and the DAM features we have available! We are also aware of your concerns regarding our newsletter and are actively trying to improve things. Once again, we thank you for taking the time to give us your feedback. - Max from Frontify

Verified User in Gambling & Casinos
AG
Mid-Market (51-1000 emp.)
"The platform helps me very much in our daily business"
What do you like best about Frontify?

Easy to use and change the content when we update the identity. Always up to date Review collected by and hosted on G2.com.

What do you dislike about Frontify?

That I cant see whats updated since my lasts visit. Push-notifications to users when we update the content Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

We appreciate you leaving your feedback here! It's great to hear you're managing your assets with ease on Frontify. Regarding asset updates, have you explored our project notifications feature? Attaching a link for you below. Cheers! - Max from Frontify

See how Frontify improved
Verified User in Information Technology and Services
AI
Mid-Market (51-1000 emp.)
"I am very satisfied with this tool"
What do you like best about Frontify?

It is very intuituive. Have everything I need to create a brandbook and the support team is incredible, always there to help! Review collected by and hosted on G2.com.

What do you dislike about Frontify?

can't think about anything at the moment. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

We really appreciate the positive things you said about our product and team! Your feedback is always valued and will help us continue to improve. If you have any other thoughts, please don't hesitate to reach out. Thank you again for your review! - Max from Frontify

AS
Mid-Market (51-1000 emp.)
"Extremely consistant brand experience"
What do you like best about Frontify?

Great interface. Easy to edit. Fantastic team to collaborate with. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

That we cannot just call by phone for support. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Hi Annette, thank you for sharing your review with us! We are so glad that our tool is working well for your team. We enjoy working with you as well 💜 And thank you for your feedback regarding our setup for customer support. While we don't have plans to implement phone support at the moment, we are committed to solving issues quickly via chat on our website (our team generally replies to chats within 5 minutes). We hope that you find this support channel just as seamless and easy to use. Cheers! - Max from Frontify

Verified User in Information Technology and Services
AI
Enterprise (> 1000 emp.)
"good"
What do you like best about Frontify?

User friendliness and support provided by the support team Review collected by and hosted on G2.com.

What do you dislike about Frontify?

Image library feature - seems slight complex Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for your time reviewing our product. It's great hearing about how helpful our support team is! We understand that Asset Libraries can get complex, so to help with this we recently held a webinar on the topic of building user-friendly Libraries (DAM). Sharing the link to the recording for you below 😊 Your feedback is highly appreciated. Thanks again. - Max from Frontify

See how Frontify improved
Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Creative Lead"
What do you like best about Frontify?

Frontify is really intuitive to use. From brand guidleines, to project management and libraries we have got our teams up to speed in no time. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

I don't like the differences between a document library and media library. I think both should have the same functionality. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

Thank you for leaving your comments here! We are so happy to be working with you and your team, and it's encouraging to know that your team has had no trouble getting up and running with Frontify 🚀 Regarding the differences between the two libraries you mentioned, we'd love to hear more from you. If you would like to log more specific feedback, you can do so via the link below. Thanks! - Max from Frontify

See how Frontify improved
Verified User in Banking
AB
Enterprise (> 1000 emp.)
"Game-changing platform"
What do you like best about Frontify?

Frontify is indeed the most effective way to manage a brand of a large organisation. Staff are using the brand portal beyond my expectations. Review collected by and hosted on G2.com.

What do you dislike about Frontify?

It could be more accessible, and costs for a comprehensive subscription are pretty prohibitive. Review collected by and hosted on G2.com.

Response from Max Bailey of Frontify

We really appreciate the feedback provided by you and your team! It's wonderful to know that you are finding great value in Frontify and we strive to create an even better product in the future. Your input is highly valued and we hope to lower the barrier to entry for other organizations, like yours, as we grow. Thanks for your review. - Max from Frontify

Questions about Frontify? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Verified User in Internet
G2
Verified User in Internet
Last activity almost 6 years ago

Does it take a long time to get set up?

Verified User
G2
Verified User

Why Frontify?

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

21 months

Average Discount

8%

Perceived Cost

$$$$$

How much does Frontify cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 4 purchases.

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Frontify Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Images
Workflow Management
User, Role, and Access Management
Brand Portal
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Frontify