Friendbuy Reviews & Product Details

There is nothing to like about Friendbuy as it isnt really a Loyalty Program that provides value. Review collected by and hosted on G2.com.

What I dont like about Friendbuy:

1. Poor reporting dashboards and incorrect reporting

2. The only way to find out customers information is via Klaviyo and not in the Friendbuy system.

3. No ways to do a Gift With Purchase

4. To communicate with customers in the loyalty program, it must be done manually within Attentive or Klaviyo - no true integration

5. The customer service and account management is not very knowledgeable on their own product.

6. They state they are working on improvements but those promises are vaporware.

7. They are overpriced and cost more than much better competitors like Yotpo, LoyaltyLion, Bubblehouse.

8. Any customizations require significant development on a company's side.

9. The UX for customers to redeem points is not intuitive and causes issues for our customer service team to help customers redeem.

10. There is no segmentation capabilities in the system.

11. There is an additional $1k/mo charge if you want to be able to do a tier system for your loyalty program . Review collected by and hosted on G2.com.

First and foremost, the interface is intuitive and well-designed. Navigating through the platform is a breeze, and setting up a referral program was surprisingly simple. Friendbuy provides a range of customization options, allowing me to tailor the program to fit my brand seamlessly. One of the standout features of Friendbuy is its A/B testing capabilities. This allows me to experiment with different program variations and identify what resonates best with my audience. It's a game-changer for refining and improving the effectiveness of my referral initiatives. Review collected by and hosted on G2.com.

While Friendbuy provides customization options, some users might find the level of customization they desire challenging to achieve. Depending on your specific branding and program requirements, you may encounter limitations in tailoring certain elements to your exact specifications. Review collected by and hosted on G2.com.

- Flexibility; FBuy makes it easy to test new offers/creatives/CTAs with little to no internal support when fully utilizing FBuy's widgets and functionalities

- The FBuy team is extremely helpful and quick to respond

- Fraud rules available are robust

- Widgets make it easy to implement things like referral status, that would normally require internal resources to build and maintain

- When implemented correctly and using FBuy's full suite of functionalities, reporting is robust and beneficial

- Options to go beyond referral credits and use the platform for loyalty/gamification Review collected by and hosted on G2.com.

- Would like some more flexibility with widget layout and design

- Without support from our FBuy team, it would be challenging to understand and maintain the various campaign set-ups (this could be due to still using legacy features) Review collected by and hosted on G2.com.

I've had experiences with multiple Referral Programs in the past that have been implemented after lots of effort and then quickly abandoned due to how much manual effort was required for tracking and fulfilling rewards. What I like the most about Friendbuy is that it was so turnkey to implement including the versioning of creative assets to meet our brand guidelines and specific program needs, a dashboard for tracking performance, hands-off reward fulfillment, and a customer service portal for our agents to support customer inquiries all in one place. Review collected by and hosted on G2.com.

I have no dislikes, any limitations we've run into have been on our side as it relates to some restrictions based on our specific e-commerce buy-flow and integrations. Review collected by and hosted on G2.com.

The new friendbuy platform is easy to use and was a streamline process to implement. The reporting capabilities within the friendbuy platform are top noch. It allows our team to continue to improve the referral program and test into new possibilities. The A/B testing capabilities give us free range to test into our loyalty program as we build with great insights. I am using the platform on a regular basis to pull insights and was easy to integrate into our Iterable platform as well. Review collected by and hosted on G2.com.

The only downside to Friendbuy is not on their end but ours as our site is set up differently so we can't use as many of the integrations the platform has to offer. Review collected by and hosted on G2.com.

The sales team were always super responsive and friendly and worked to try to fit our needs. Similar with the customer service reps. They always seemed well prepared for meetings and took extensive notes. Appreciated how patient they were with us. Review collected by and hosted on G2.com.

The paying extra for each additional currency/ currency store thing was weird. We are a global company selling in loads of currencies, so it's strange that these diff currencies have to appear in different spaces (unless I didn't understand that part correctly) Review collected by and hosted on G2.com.

Friendbuy is a transparent, efficient, and best-in-class platform to evolve an authentic customer base. From integration to daily use, Friendbuy customer support has assisted whenever needed. Thank you for making our referral program dreams come true! Review collected by and hosted on G2.com.

The downside of Friendbuy is that we've had some issues with our Klaviyo/ Friendbuy integration but this is in the process of getting fixed from the Friendbuy side. Review collected by and hosted on G2.com.

Very intuitive, user-friendly referral platform that has all the features you could ever want for referral marketing. Customer onboarding team is great, very thorough and guide you through to get your program live quickly. Review collected by and hosted on G2.com.

Nothing to note. Would be great to add features to make it easy for brand ambassadors/creators/influencers to incentivise to their audiences. Review collected by and hosted on G2.com.

We have a great customer success manager who is truly a strategic parter to our team. I also like how easy it is for us to monitor performance within the platform. We recently migrated from their legacy platform to the most recent version, and it's made a world of difference! Review collected by and hosted on G2.com.

Nothing negative to report so far on the newer platform. Review collected by and hosted on G2.com.

The various widgets often work well for our needs.

In theory, I really like offloading management of a referral program to a devoted service. When things work well, they work well! Review collected by and hosted on G2.com.

It would be really helpful to have a JavaScript library to interact with the Friendbuy API rather than needing to inject scripts, which are easy to mess up and can be very challenging to debug, especially since we have little visibility into what is happening, what various errors represent, etc. It also created some challenges in generating/handling secrets to avoid exposing sensitive data. Review collected by and hosted on G2.com.