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Forwrd Reviews & Product Details

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Forwrd?

Forwrd helps us to score freemium users based on their activity, firmographics, and demographics, allowing SDRs to prioritize the most qualified users.

This is saving SDRs hours upon hours, as they don’t need to qualify leads manually, and it helps them improve their conversion rate and performance.

It’s a must-have for companies with high-volume freemium users. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

I’m not gonna lie, it took me a little while to understand how to set up all the definitions for our model. Even though it’s a no-code tool, it still has some learning curve for folks like me who are not data scientists. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

It was very hard for us to score and qualify leads, especially when our product goes through many updates, which makes it difficult to understand which user journeys imply a user is qualified and which journeys don’t. It’s impossible to perform the type of deep scoring the Forwrd does, without leveraging AI models. I’m never going back to manual scoring. Review collected by and hosted on G2.com.

Forwrd Overview

What is Forwrd?

Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers. ✅ No more manual updates to your scoring method as your marketing evolves. ✅ Your model gets smarter every day by learning from fresh data. ✅ Accurate scoring means focusing on your AAA leads. ✅ Connect your CRM, HubSpot, product analytics, ticketing system, and more! ✅ No need for analysts or data teams. There's a reason B2B SaaS leaders like Jasper.ai, AppsFlyer, and WalkMe use Forwrd to focus on their best leads, MQLs, PQLs, SQLs, and customers. – "4X more PQLs", PowToon – "48% more opportunities", AppsFlyer – "21% more qualified pipeline", Totango – "31% better retention", WalkMe

Forwrd Details
Discussions
Forwrd Community
Languages Supported
English
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Product Description

No-Code AI-driven business intelligence platform to quickly identify risks and opportunities from business data and act upon them.


Seller Details
Seller
Forwrd
Year Founded
2021
HQ Location
Tel Aviv-Yafo, IL
LinkedIn® Page
www.linkedin.com
20 employees on LinkedIn®

Kobi S.
KS
Overview Provided by:

Recent Forwrd Reviews

Stuart W.
SW
Stuart W.Mid-Market (51-1000 emp.)
4.5 out of 5
"Access to AI/machine learning for normies!"
TL;DR: this is like having a personal data scientist on staff, amazing stuff. For years, my white whale has been finding an account/lead scorin...
Josh R.
JR
Josh R.Mid-Market (51-1000 emp.)
5.0 out of 5
"Transparent, ML-Powered BI"
I've really enjoyed working with Forwrd so far. We've engaged in the sign-on and onboarding process the last couple months, and the sales team was ...
Damien S.
DS
Damien S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Powerful tech with a great team behind it"
While the technology and product are extremely powerful its the team that are the most valuable as their detailed onboarding process really helps y...
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Forwrd Media

Forwrd Demo - Connect all of your customer data sources
Seamlessly integrate all your cross-cloud data sources to gain a comprehensive view of your prospects and customers.
Forwrd Demo - Set a business objective
Instead of the old way of setting rigid rules, Forwrd lets you set your objective and our AI will surface all the factors that are impacting your objective.
Forwrd Demo - Build a holistic scoring model in minutes
Surface the signals that impact your metric the most and use them to score leads and accounts to help your GTM teams better prioritize and react to them.
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31 out of 32 Total Reviews for Forwrd

4.8 out of 5
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31 out of 32 Total Reviews for Forwrd
4.8 out of 5
31 out of 32 Total Reviews for Forwrd
4.8 out of 5

Forwrd Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for ForwrdQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Stuart W.
SW
Senior Account Executive
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Forwrd?

TL;DR: this is like having a personal data scientist on staff, amazing stuff.

For years, my white whale has been finding an account/lead scoring vendor that's actually suited my business.

I've seen what's possible when you get access to in-house data scientists to build an account scoring model for your ICP in RevOps—unfortunatley it's hard justify that kind of support from your data science team, so we turn to vendors.

Most of the out of the box vendors I've dealt with are totally opaque and score leads/accounts like "FOUR OUT OF FIVE FIREBALLS!" Why? It doesn't really say, or if does, it's clear that the tool is mostly a CYA exercise for the CMO's marketing spend.

Forwrd's different—you can wire up and join your data from pretty much any source, include only the factors that matter to you, spell out the success/failure criterias you have, and select your audience for analysis.

It tells you how correlated or not each factor for your given success/failure criteria is, helping you to decide what to include in your model. It even warns you if there's biases for a given parameter and helps you handle inconsitently filled or range fields with a range of options, including stock fills and synthetic data.

I feel like I have a full time data scientist working for me and keep coming up with cool use cases to use like churn/expand scores, territory cutting, account selection for enrichment, and much more. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Mostly just the classic symptions that come with a younger company and newer product. Forwrd more than makes up for with a really attentive technical and support team. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

- Account Scoring (particularly trying to select for accounts with a propensity to be large initial spenders with us).

- Lead scoring, which we leveage in our lead routing flows.

- Upsell propensity, out of renewal cycle (ingesting product data as well)

- Territory cutting/account distribution

- Account selection for account enrichment (them ZoomInfo credits ain't cheap) Review collected by and hosted on G2.com.

Josh R.
JR
Data Analytics Engineer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Forwrd?

I've really enjoyed working with Forwrd so far. We've engaged in the sign-on and onboarding process the last couple months, and the sales team was extremely engaged with us--working on our timeline and helping us to find the combination of solutions that was genuinely best for our situation.

Onboarding was the same -- we had technical experts meeting with us frequently to assess our data quality, model outcomes, and assisting with best practices for model configuration.

As someone who has built ML models, I was very happy to see how easy they make it to dig into data quality, unique values, data ranges, fill rate of data across the entire data set, easy search across our hundreds of predictors, etc. Furthermore, their intuitive dashboard allows for easy iteration of the data models, and they give us all of the quality assessments you would expect with a ML, not masking anything from the customer.

Integration was easy, implementation was as straightforward as you could expect, and customer support was off the charts. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

We haven't had the models in use by our team long enough to speak to the results yet, but we have high hopes! The team has been great to work with so far and honestly I have no qualms with our experience with Forwrd up to this point. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

We have a glut of marketing data as an organization, and this is helping us use that data to score leads from an overwhelmingly large pot of marketing leads, many of which are poor in quality. Review collected by and hosted on G2.com.

Damien S.
DS
Marketing Project Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Forwrd?

While the technology and product are extremely powerful its the team that are the most valuable as their detailed onboarding process really helps you get the best out of the tool. Itai and Eyal were extremely supportive during both the pre and post sales process. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

It took us a little bit of time to configure our setup and model, I wouldnt say this is a dislike rather something that you need to consider as you want to ensure you are feeding the correct data into the tool/model. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

Forwrd help scores both new and existing accounts, and highlight their probablity of converting or churning. Review collected by and hosted on G2.com.

Avihu Y.
AY
CRO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Forwrd?

Forwrd.AI has completely transformed how we manage customer relationships and drive revenue growth. This all-in-one customer revenue platform excels at using AI for lead and account scoring, making it easy to focus on the most promising opportunities. We've seen a substantial increase in conversion rates, but what truly stands out is its ability to uncover new opportunities within our existing customer base. The churn prediction feature is a game-changer, allowing us to proactively address at-risk accounts. Since implementing Forwrd.AI, we've significantly reduced churn and boosted upsells and cross-sells. The interface is intuitive, and the insights are highly actionable. Forwrd.AI is an essential tool for any team looking to maximize customer lifetime value. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

The colors of the UI is a little confusing Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

Our date team has no capacity for new project for the next 2 Qs. We needed to optimize our lead scoring methods, and Forwrd solved the problem. Review collected by and hosted on G2.com.

Sarah K.
SK
Marketing Operations Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Forwrd?

Forwrd.ai is an extremelly easy tool to use, the customer support has been amazing! I have been suitablty wowd by the results & the accuracy of the results. The integration was extremelly easy to set up. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

It's quite expensive for custom set ups, factoring in the basic objects in the system shouldn't be added into the custom set up. Going forward it would be amazing if there would be an opportunity to do this all self-serve and not rely on the team so much. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

Predicting account scoring, lead scoring and churn. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Forwrd?

From the moment we began our journey with Forwrd.ai, their professionalism and expertise have been evident. Their sales representative, account manager/onboarding specialist have been particularly outstanding, demonstrating an understanding of the product and providing unparalleled customer support.

Their ability to listen to our specific business needs and tailor their approach to maximize the utility of the tool has been impressive. They are always quick to respond to any queries we have, ensuring that we feel supported and informed throughout the process. The clear and thorough communication regarding the timeline from the onboarding kickoff to the model launch has set our expectations accurately.

Integration was seamless, and so far seems easy to use with the support of the Forwrd team.

We look forward to conituning our relationsihip with Forwrd! Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

It would be good to have some user guides/video's for those who may join in the near future to understand more of the performance reports on how accute the predictions are. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

Likehood of churn Review collected by and hosted on G2.com.

Verified User in Internet
EI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Forwrd?

Onboarding has been great and the Forwrd team have been a great help in assisting and workimg with us to complie our first model. They have listened to feedback and even got their product team involved to accomodate some of our setup quirks! Initial results are positive and looking forward to working with the team to refine even further. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Minor quirk but would like more informaton on automation emails on companies chaning status. This has been feed back to the product team so hopeful this can be included in the roadmap Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

Predicting churn in our client base Review collected by and hosted on G2.com.

SW
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Forwrd?

Algorithmic lead scoring that keeps learning and improving continuously.

The Forwrd team, spearheaded by Kobi, has been nothing short of fantastic during the onboarding process and always available for quick questions or more in-depth deep dives.

Building our first model was a breeze, and we were able to get up and running within a few weeks. Flawless integration into our CRM (HubSpot), and we have yet to even scratch the surface of some of the included features. Amazing product! Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Haven't found a single thing to improve on yet :) Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

We needed a way to get smarter about how we looked at our existing pipeline - and everything new coming in. Traditional lead scoring is plagued with all sorts of pitfalls that Forwrd solves effortlessly by harnessing machine learning and AI. As your pipeline's behavior changes, so does your Forwrd scoring model automatically, so it gets "smarter" and more accurate the more time goes along. Review collected by and hosted on G2.com.

Javier G.
JG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Forwrd?

It may look like simple stuff but in the backed they are automating complex data anlysis and prediction models to make easy for the users to take action on their data.

The process for implementations and the integration with widely used tools make it easy to use, specially if your company is on the Hubspot acosystem. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Some advanced but great features are kind of hidden. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

It helped us bring our lead scoring to a whole new level. Our lead scoring was made through educated guesses, which were ok, but I was skeptical of their validity. After using Forwrd, we created a scoring system using the correlation of events into a specific goal, which allow us to predict with a decent level of accuracy the users that are going to meet that goal. Review collected by and hosted on G2.com.

Christoph S.
CS
Co-Founder
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Forwrd?

It helps you make sense of your data and compile thousands of different data points into an easy to grasp score that can then be further looked at to better understand why this score was given. That combined with their AI powered predictions makes the data more relevant than any data scientist looking at a bunch of data to then make conclusions.

- Ease of use: 8/10 (some areas could be made easier for the user to see. For example performance and prediction report are quite hidden but super powerful tools that you should take a look at on an ongoing basis to see how your model is doing)

- Ease of implementation: 9/10 (super easy to connect your database to it. However, I could imagine that some people might struggle with setting the metrics in a meaningful way for their business)

- Customer Support: 10/10 (Kobi is the one of a kind founder that every company should have. Super knowledgeble and hands on with his support and recommendations so you get more out of the tool)

- Frequency of Use: Daily

- Number of Features: No features were missing that I wish it had Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Nothing comes to my mind expect that I wish I knew earlier about it. Would have made it a ton easier to distribute resources in a more efficient way. Review collected by and hosted on G2.com.

What problems is Forwrd solving and how is that benefiting you?

It solves the problem of having too much data and not knowing what to do with it. Review collected by and hosted on G2.com.