Without a doubt, the instant intercom chat for ongoing support is what makes Force24 a fantastic company to work with. The system can take a while to get used to, granted. However, this almost becomes irrelevant when their 'free training and support for life' model provides consistent and reliable support to our business. Although every member of the customer service team has been brilliant. I'd like to single out Ellea and Megan for their ongoing support in answering my many questions.
As for the system itself, contact filtering has proven extremely useful when keeping track of specific contacts, and there are still so many additional features I'm learning about to improve each of our email campaign journeys. Review collected by and hosted on G2.com.
The system can be a bit temperamental at times (e.g. error message pop-ups when trying to send test emails) and a few limitations when creating emails and microsites. We are still currently waiting to set up the full automation feature from our side.
What was previously described as a "minor negative" has become an ongoing frustration in that that my comments in the chat aren't always taken in when it comes to the HTML team. When asking for help to make a microsite responsive for mobile, the issue repeats over and over again despite my own efforts to duplicate previously fixed pages to re-use (in an attempt to prevent the issue again). This has been the most frustrating issue for us, as it wastes a lot of time and for a long time nobody helped me prevent these repeated issues - thus having to constantly ask for another fix, delaying our plans for email campaigns. This has only just recently (finally) been explained by Megan to help me prevent this myself in future. Thankfully, I think/hope this will have now resolved the issue going forward.
With little HTML training myself, there's a lot of things I have to manually try and fix myself or ask one of the team to fix when (in theory) shouldn't happen this often. My boss has manually gone in himself to completely recreate a microsite to make it sit how we like it, which is again, is time wasted on our part. Unfortunately, the issue above was passed onto our Account Manager via email and chased up, to which we still have had no response. Review collected by and hosted on G2.com.
191 out of 192 Total Reviews for Force24
Overall Review Sentiment for Force24
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It takes some time to get used to this tool, but when you use it constantly, it is great way to increase your sales, keep profesional communication to your audience. And the best part is you can see your reached contacts website activity Review collected by and hosted on G2.com.
Email templates validation takes some time as it is not visible at once which block area needs to be fixed. But after addressing the issue to customer support, we get this issue solved very quickly. Review collected by and hosted on G2.com.
Simple platform with quick and efficent support and tutorials Review collected by and hosted on G2.com.
Nothing so far. Implementation was a bit slow but that was due to a misunderstanding by me Review collected by and hosted on G2.com.
Deep integration with CRM
"Mistake-proof" set up
Endless options to automate
Product's improving all the time
Great account management Review collected by and hosted on G2.com.
Sometimes slow to implement integrations Review collected by and hosted on G2.com.
it seems to be a solid platform for managing marketing campaigns and customer engagement. Review collected by and hosted on G2.com.
i don't have personal opinions, so I'm unable to provide a review of dislikes in Force24 Review collected by and hosted on G2.com.
We were recommended Force24 through our business partner, and given the pain points of the system we were using, we jumped at the opportunity. We were immediately impressed with the UI; it was far more intuitive and accessible. Furthermore, the aspect of automated journeys and the journey manager was way ahead of anything we had seen or used before. This is probably the defining feature; now we have an integration live with our CRM, and we are running several fully autonomous campaigns, which churn out lists of warm leads for our business. With a careful set-up, guided by the plethora of available training material, we found our feet quickly and are already seeing ROI, which we expect to increase as we continue to learn. Review collected by and hosted on G2.com.
We found the editor to be an improvement on our previous system, but still, it can be a little painful. We found the workaround to this, and a very welcome feature is the ability to edit the RAW HTML of the email. While this offers full control over the design, it does require a beginner level of HTML knowledge. Some training on this would be beneficial, mainly as your usual graphic designer or marketer is not likely to be well-versed in HTML and/or CSS. Review collected by and hosted on G2.com.
Force24 has allowed us to take our email campaigns to the next level by integrating with HubSpot, meaning we can not only sync up our CRM but allow our website, CRM and F24 so work seamlessly and remove the manual intervention which has dragged us down in the past. Review collected by and hosted on G2.com.
It's too early to say at the moment as we are fairly new to the platform. The only dislike has come from one or two of our content marketers when first using the platform to build emails but this was purely due to the usual teething problems of learning the platform and how it's laid out, the terminology etc which is slightly different to what they are used to. However, this isn't even a problem now since they are becoming more accustomed to it as we ramp up our usage. Review collected by and hosted on G2.com.
The automatic filtering and creation of lists from our CRM is particularly useful. We deal with a diverse range of customers, and by being able to segment them as to how we've done so on our CRM, we're able to tailor content accordingly to their potential purchasing considerations. Review collected by and hosted on G2.com.
The integration process with Netsuite has been quite time-consuming; we began the process back in June, however, have only just got properly integrated in October. This was partly my fault for causing some delays between stages due to other commitments, but it is a particularly long process. It also felt that the integration of the API of Netsuite was a little bit of guesswork, with a lot of trial and error taking place. Review collected by and hosted on G2.com.
The template snippets for the email campaigns were worth the investment. If you plan out your typical email structures and aspirational items, you can get great value from this extra add-on, particularly in time saved and achieving consistency. The layout of the journey manager dashboard makes it easy to understand active and completed count with a health status, equally the layout our the journey is straight forward. It definitely offers more to a 'standard' automation platform, which is why it is an attractive option, we hope to be able to take advantage of these features soon. Review collected by and hosted on G2.com.
The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do with being improved too. Review collected by and hosted on G2.com.
The platform allows you to customise your emails quickly and easily. For example, we use the genius blocks function so we don't need to create 10 different templates. Review collected by and hosted on G2.com.
Sometimes there can be bugs within the platform that make formatting the templates difficult. We also ask the team to create custom templates for us, which they always do to a high standard but are never editable. This means if we want to make changes to the templates, we have to ask the dev team, which can cause delays. Review collected by and hosted on G2.com.
The people - you can always get in contact with a member of the team who can help. George was especially useful with several questions we had around the platform but specifically the type of campaigns we are running and what we should be doing more of. Review collected by and hosted on G2.com.
Sometimes sending a test email takes an age.
The other area is amending an image size for an email - it would be really helpful if you had a tool or video explaining how to crop an image so it displays correctly. Review collected by and hosted on G2.com.
