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Force24 Reviews & Product Details

Force24 Overview

What is Force24?

Nurture and grow your audience with Force24, the powerful marketing automation platform that makes meaningful conversations happen 24-hours a day.

Force24 Details
Product Website
Languages Supported
English
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Product Description

Force24 is a Software-as-a-service Marketing Automation platform that offers a fully managed service from data acquisition, to creative artwork, to cross channel, automated campaign execution.

How do you position yourself against your competitors?

Founded in 2010, Force24 is now the UK’s fastest-growing marketing automation platform. But our tech is just the tip of the iceberg. We have a passionate team of experts, with skills ranging from strategy and design to automation. Once you join forces with us - our team is your team!

You can expect a two-minute response time when you get in touch, as well as help from an expert who knows the challenges you're facing on a daily basis. Plus, our tech is fairly priced. Because we believe everyone (even the little guy) deserves access to tools tat help them cut through the noise.


Seller Details
Seller
Force24
Company Website
Year Founded
2010
HQ Location
Leeds, England
Twitter
@Force24uk
807 Twitter followers
LinkedIn® Page
www.linkedin.com
70 employees on LinkedIn®
Total Revenue (USD mm)
$10
Description

Force24 is a UK-based marketing automation platform that empowers businesses to enhance their digital marketing efforts. The vendor offers a range of services including email marketing, lead generation, and customer relationship management tools. With a focus on delivering personalized customer experiences, Force24 aims to streamline marketing processes and improve campaign effectiveness for companies of all sizes. For more information, visit their website at https://www.force24.co.uk/.


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Recent Force24 Reviews

Estera K.
EK
Estera K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Great tool with an excellent customer support team"
It takes some time to get used to this tool, but when you use it constantly, it is great way to increase your sales, keep profesional communication...
Lydia P.
LP
Lydia P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Incredibly helpful staff with quick support and dedicated account manager"
Simple platform with quick and efficent support and tutorials
Benjamin G.
BG
Benjamin G.Mid-Market (51-1000 emp.)
5.0 out of 5
"Exceptional product"
Deep integration with CRM "Mistake-proof" set up Endless options to automate Product's improving all the time Great account management
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Force24 Media

Force24 Demo - Force24's Journey Builder
Build full, complex, multi-channel communications journeys in minutes
Force24 Demo - Force 24's Email Builder
Drag and drop, easy-to-use - you can build fully responsive emails in minutes
Force24 Demo - Track engagement and interactions
Understand who is looking at your website in full detail
Force24 Demo - Force24's Form Builder
Build complete, customised data capture forms in just minutes
Force24 Demo - Journey Builder Queries
Build complex queries to create hyper personalised journey interactions.
Force24 Demo - Genius Blocks
Dynamically personalise landing pages or emails based on marketing segments.
Play Force24 Video
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192 Force24 Reviews

4.4 out of 5
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192 Force24 Reviews
4.4 out of 5
192 Force24 Reviews
4.4 out of 5

Force24 Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Force24Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Estera K.
EK
Digital Lead Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Force24?

It takes some time to get used to this tool, but when you use it constantly, it is great way to increase your sales, keep profesional communication to your audience. And the best part is you can see your reached contacts website activity Review collected by and hosted on G2.com.

What do you dislike about Force24?

Email templates validation takes some time as it is not visible at once which block area needs to be fixed. But after addressing the issue to customer support, we get this issue solved very quickly. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Force24 helps to keep constant communication with customers, increase sales. Review collected by and hosted on G2.com.

Lydia P.
LP
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Force24?

Simple platform with quick and efficent support and tutorials Review collected by and hosted on G2.com.

What do you dislike about Force24?

Nothing so far. Implementation was a bit slow but that was due to a misunderstanding by me Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

We wanted a system that made emails more engaging and exciting Review collected by and hosted on G2.com.

Benjamin G.
BG
Senior Marketing Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Force24?

Deep integration with CRM

"Mistake-proof" set up

Endless options to automate

Product's improving all the time

Great account management Review collected by and hosted on G2.com.

What do you dislike about Force24?

Sometimes slow to implement integrations Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Connecting with customers at scale Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
What do you like best about Force24?

it seems to be a solid platform for managing marketing campaigns and customer engagement. Review collected by and hosted on G2.com.

What do you dislike about Force24?

i don't have personal opinions, so I'm unable to provide a review of dislikes in Force24 Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

it provides a user-friendly interface, powerful automation capabilities, and good customer support Review collected by and hosted on G2.com.

Connor H.
CH
IT Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Force24?

We were recommended Force24 through our business partner, and given the pain points of the system we were using, we jumped at the opportunity. We were immediately impressed with the UI; it was far more intuitive and accessible. Furthermore, the aspect of automated journeys and the journey manager was way ahead of anything we had seen or used before. This is probably the defining feature; now we have an integration live with our CRM, and we are running several fully autonomous campaigns, which churn out lists of warm leads for our business. With a careful set-up, guided by the plethora of available training material, we found our feet quickly and are already seeing ROI, which we expect to increase as we continue to learn. Review collected by and hosted on G2.com.

What do you dislike about Force24?

We found the editor to be an improvement on our previous system, but still, it can be a little painful. We found the workaround to this, and a very welcome feature is the ability to edit the RAW HTML of the email. While this offers full control over the design, it does require a beginner level of HTML knowledge. Some training on this would be beneficial, mainly as your usual graphic designer or marketer is not likely to be well-versed in HTML and/or CSS. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Force 24 is helping us to work through massive lists of 'passive' contacts on our CRM and work them in the background, encouraging the move to the 'active' market and reducing the number of wasted calls made by our consultants. By providing users with warm leads, ROI is taking a boost as we can get to the right people, quicker. Review collected by and hosted on G2.com.

Jacob M.
JM
Digital Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Force24?

Force24 has allowed us to take our email campaigns to the next level by integrating with HubSpot, meaning we can not only sync up our CRM but allow our website, CRM and F24 so work seamlessly and remove the manual intervention which has dragged us down in the past. Review collected by and hosted on G2.com.

What do you dislike about Force24?

It's too early to say at the moment as we are fairly new to the platform. The only dislike has come from one or two of our content marketers when first using the platform to build emails but this was purely due to the usual teething problems of learning the platform and how it's laid out, the terminology etc which is slightly different to what they are used to. However, this isn't even a problem now since they are becoming more accustomed to it as we ramp up our usage. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Our current platform has no integration to our CRM (HubSpot), therefore we have a large chasm between sales and marketing and need a lot of manual intervention to link anything up. The other solution the platform provides is that it gives us the level of automation for multi-step email campaigns we were looking for, as well as providing more flexibility through it's website tracking capabilities. Review collected by and hosted on G2.com.

Dave H.
DH
Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Force24?

The automatic filtering and creation of lists from our CRM is particularly useful. We deal with a diverse range of customers, and by being able to segment them as to how we've done so on our CRM, we're able to tailor content accordingly to their potential purchasing considerations. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The integration process with Netsuite has been quite time-consuming; we began the process back in June, however, have only just got properly integrated in October. This was partly my fault for causing some delays between stages due to other commitments, but it is a particularly long process. It also felt that the integration of the API of Netsuite was a little bit of guesswork, with a lot of trial and error taking place. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

As a one-man marketing team, my biggest limiting factor is time. A never-ending to-do list and not enough hours in the day. So being able to automate processes and e-shots means I can set up "Set and Forget" automatic campaigns that will work in the background alongside the other work I am doing on other channels. This means that as more and more automatic campaigns are set-up, the more passively generated leads will come in. Review collected by and hosted on G2.com.

JB
Associate Director - Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review
What do you like best about Force24?

The template snippets for the email campaigns were worth the investment. If you plan out your typical email structures and aspirational items, you can get great value from this extra add-on, particularly in time saved and achieving consistency. The layout of the journey manager dashboard makes it easy to understand active and completed count with a health status, equally the layout our the journey is straight forward. It definitely offers more to a 'standard' automation platform, which is why it is an attractive option, we hope to be able to take advantage of these features soon. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The list grouping is more complex than it needs to be, which makes it slightly undesirable. Integrating onto our chosen CRM platform with unique requirements proved a challenge and resulted in a delay in onboarding. The admin/finance side of things could do with being improved too. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

It's not really solving a problem, it's enhancing a piece of the business which already existed - automated marketing. Review collected by and hosted on G2.com.

AP
Communications Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Force24?

The platform allows you to customise your emails quickly and easily. For example, we use the genius blocks function so we don't need to create 10 different templates. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Sometimes there can be bugs within the platform that make formatting the templates difficult. We also ask the team to create custom templates for us, which they always do to a high standard but are never editable. This means if we want to make changes to the templates, we have to ask the dev team, which can cause delays. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Our business is made up of lots of countries and several divisions, this can make finding a platform that works for everyone complex. However, F24 has allowed us to create separate accounts and domains and share templates between accounts. We also have 2 account managers that help us keep everything consistent and assist with training which is a huge benefit when we're a big organisation. Review collected by and hosted on G2.com.

Fraser S.
FS
Project Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Force24?

The people - you can always get in contact with a member of the team who can help. George was especially useful with several questions we had around the platform but specifically the type of campaigns we are running and what we should be doing more of. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Sometimes sending a test email takes an age.

The other area is amending an image size for an email - it would be really helpful if you had a tool or video explaining how to crop an image so it displays correctly. Review collected by and hosted on G2.com.

What problems is Force24 solving and how is that benefiting you?

Generating sales, welcoming new customers and providing insight reduces the time it takes to send them out manually (or bulk send) from our team internally. The systems also talk to each other, so the sales team don't need to update two platforms, they continue using the CRM as they have been from the beginning. Review collected by and hosted on G2.com.