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Follow Up Boss Reviews & Product Details

Follow Up Boss Overview

What is Follow Up Boss?

Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.

Follow Up Boss Details
Languages Supported
English
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Product Description

Follow Up Boss puts ALL your leads in one simple system. So you can respond faster, do more follow up, see your hottest leads and keep agents accountable.


Seller Details
Year Founded
2011
HQ Location
San Francisco, CA
Twitter
@FollowUpBoss
1,520 Twitter followers
LinkedIn® Page
www.linkedin.com
82 employees on LinkedIn®

DC
Overview Provided by:

Recent Follow Up Boss Reviews

MR
Marissa R.Mid-Market (51-1000 emp.)
5.0 out of 5
"Best Real Estate CRM I've Ever Used!"
Follow Up Boss is hands down one of the best CRMs available for real estate professionals. As a real estate professional, managing relationships an...
JS
Jon S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Easy to manage and organize leads"
Organizing leads and the custom features to better view my leads and current clients.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Can't Live Without Follow Up Boss"
easy to use, the customer support is very professional and very friendly. The platform offers plenty of features, the most important thing I love i...
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Follow Up Boss Media

Follow Up Boss Demo - Calling
Integrated calling features and logging in both website and mobile apps
Follow Up Boss Demo - Texting
Texting integrated into website and mobile apps
Follow Up Boss Demo - Emailing
Integrated with your email to automatically track and log back and forth emails with contacts no matter when you send from
Follow Up Boss Demo - Calendar
Fully Integrated with Google Calendar and also includes appointment tracking and task management
Follow Up Boss Demo - Push Notifications
Push notifications of new leads and responses via the mobile apps to make following up a breeze when you're in the field
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Have you used Follow Up Boss before?
Yes

100 Follow Up Boss Reviews

4.6 out of 5
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100 Follow Up Boss Reviews
4.6 out of 5
100 Follow Up Boss Reviews
4.6 out of 5

Follow Up Boss Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Follow Up BossQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
MR
Sales Executive Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

Follow Up Boss is hands down one of the best CRMs available for real estate professionals. As a real estate professional, managing relationships and staying on top of leads is critical, and this platform makes it seamless. The user interface is intuitive and designed with real estate in mind—no unnecessary clutter, just the features you need to get the job done.

What stands out most is its automation capabilities. From lead distribution to follow-up reminders, Follow Up Boss keeps your pipeline moving without letting anything slip through the cracks. The ability to integrate with other tools like Mailchimp and Google makes it a versatile solution that fits into any workflow.

Follow Up Boss has transformed how I manage my leads and communicate with my team. If you’re serious about scaling your real estate business, it’s a must-have tool. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

If there's one thing I'd improve, it's the pricing structure. While the features are premium and worth the cost, smaller teams or individual agents might find it a bit pricey compared to other options on the market. Also, in recent times, the speed of customer support has been a bit slower, maybe because of how much they are expanding and gaining new clients. But overall, the value you get makes it worth the investment if you’re serious about growing your real estate business. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Follow Up Boss solves the critical problem of managing and organizing leads efficiently in real estate. Before using it, keeping track of follow-ups, lead sources, and client communications felt chaotic. With Follow Up Boss, all my leads are in one place, and the automation ensures no opportunity is missed. It distributes leads to the right agents, sends reminders for follow-ups, and even logs all communication automatically.

The biggest benefit is time saved. Instead of manually tracking leads or worrying about whether I’ve followed up, the system does it for me, allowing me to focus on building relationships and closing deals. It has streamlined my workflow, increased team productivity, and helped ensure no lead falls through the cracks. Ultimately, it’s made my business more efficient and scalable. Review collected by and hosted on G2.com.

Verified User in Real Estate
AR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

easy to use, the customer support is very professional and very friendly. The platform offers plenty of features, the most important thing I love is the automation you can set with sending email series to our leads, all you have to do it creat the email templates set them into an action plan then set a trigger in the lead flow and there we go.

it was very easy to integrate with zapier and our airtable base Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

Not sure, but I think their downside is regarding emails ending in spam Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I can have all my clients in one place. my team can make calls and I love the call log so it's very easy to check on the deals progresses Review collected by and hosted on G2.com.

Tricia S.
TS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

It's user friendly but if you have questions support is super responsive by phone or email. Also, assigned an account manager. One of my favorite things they do is video examples step by step from my account. The smart lists are a no brainer for efficiency snd most of all the community is incredible. Top producer are in there ready to share their processes and moderators will even @ mention the best person to help you. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

We merged with a larger brokerage this year and gave up our FUB account and imported into theirs - the transition process was extremely difficult. We of course then had shared contacts with the agents in the brokerage we merged with. They could see our info we could see ours etc. I don't think a lot of people have done that - Paige Orlando has been amazing and can give you more details if needed. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I implemented the lead accountability action plan from Albert Vasquez which is great - also built smart list based on last communication - tags are essential and another great tool for filtering - one of my favorite tips from Lee Adkins is using it to filter by amenities buyers are looking for OR click on the tag to see everyone with that tag etc. Review collected by and hosted on G2.com.

JS
Realtor
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Follow Up Boss?

Organizing leads and the custom features to better view my leads and current clients. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

There are certain sections where my clients info in one section, will not "pull info or communicate" to another section Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

i do not know of any problems they are having. Review collected by and hosted on G2.com.

Jenny U.
JU
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

When something needs to be updated or changed, there is a board where I can check to see how many other people are interested in this change and where is on the engineers list. This level of transparency and priorities really helps my team have trust software and the FUB Team. It's easy to navigate and we love using it! The customer support is outstanding!!! I could not do my work without it. Thank you Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I can't think of anything. I love it so much :) Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

It records calls, it organizes my sphere, my leads, tells me who to call with smart lists, tracks appointments and has an open API! Review collected by and hosted on G2.com.

Rick B.
RB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Follow Up Boss?

Love how it integrates with my website. Offers a very clean and intuitive interface to maximize follow-up with clients/prospects. And let's talkt about the amazing automations and how AI helps drive the software....just awesome! Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

The lack of live support that is readily available/reachable is a bit of a disappointment. Thankfully, nothing major has come up but would be nice to be able to get a timely response to questions as a new user. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Streamlining my follow up capability even more than I had at kvCore. Review collected by and hosted on G2.com.

Jenny A.
JA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

I've been with FUB since 2014 and I can't imagine being with any other CRM. The best customer service, the best support staff! I love that they are always willing to listen and receive feedback. It truly is a CRM build by and for agents.

Don't look anywhere else than Follow Up Boss Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I can't think of anything that I dislike about follow up boss Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Lead generation follow up, transaction management and data Review collected by and hosted on G2.com.

Kennedi C.
KC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

Follow Up Boss is unmatched compared to other CRM's out there. There is a wealth of info, resources, and support as well as successful lead conversion! Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

Ability to run more data reports so we don't have to pay so much extra for MaverickRE; the app isn't super user friendly Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Organizing a database- don't know how I'd organize everything without it! Also the tracking of all communications is essential Review collected by and hosted on G2.com.

Victor S.
VS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

It's intuitive and as powerful as an agent needs it to be. The features are designed specifically to support agents. I can tell the product is tailored to me. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

There's really not a lot. Any issue I've had has been resolved quickly. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

It allows me to track all of my leads and deals that we have under contract. I don't know how we would track everything without it. Review collected by and hosted on G2.com.

Omar F.
OF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Follow Up Boss?

The most helpful part of follow up boss is the ability to organize my database . With the ability to organize weve used smart lists . Total game charger for my agents and I Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I don't like how I can't email videos, if there's a way to incorporate that'll be great Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Organizing my database .literally easier to follow up Review collected by and hosted on G2.com.