Focus Lab Pros and Cons

The team at Focus Lab was incredibly easy to work with and flexible with scheduling meetings. They consistently delivered assets on time, and the designers demonstrated exceptional talent and provided diverse designs. Their collaborative approach and dedication to quality ensured a smooth and successful process. Review collected by and hosted on G2.com.

While Focus Lab has a structured process they like to follow with all their customers, there were moments when it didn't fully align with our leadership's preferences. However, their flexibility and willingness to pivot allowed us to find a mutually agreeable approach, ultimately leading to a successful collaboration. Review collected by and hosted on G2.com.

They worked thoughtfully and responsively, open to our feedback at every step. We relied on their expertise to help guide us in the right direction resulting in a lasting brand. Review collected by and hosted on G2.com.

Can't think of a thing! They were great to work with and I'd happily look for another opportunity to work with them again. Review collected by and hosted on G2.com.

Best-in-class process for guiding large, distributed teams from discovery through execution and launch. They bring an inclusive, yet accelerated approach that enables cross-funtional teams to impact the work, and also meet feedback and unforeseeable challenges with speed and agility that keeps up the momentum across diverse teams. Review collected by and hosted on G2.com.

They are no longer a "best kept secret," which means they are in high demand. Review collected by and hosted on G2.com.

I absolutely loved the structure and pace Focus Labs provided. This is my second time leading a company rebrand and I really appreciated how every week we made progress towards our end deliverables. I also felt way more confident in the why behind every element of our new brand being a part of the process, vs it being more of a black box which was my experience with another agency. Additionally, every person on our account was excelllent to work with! Review collected by and hosted on G2.com.

I have no dislikes, I would work with this agency again. Review collected by and hosted on G2.com.

What I like best about Focus Lab is their team and how they handle the rebranding process. They keep everything running smoothly and make changes quickly based on feedback. They're open to ideas and really work with you to get the best results. If you're thinking about rebranding, Focus Lab is the team you want on your side. They're professional, creative, and dedicated to making your vision come to life. Review collected by and hosted on G2.com.

You need to good a clear idea of what you want out of your brand. I think this is important for any work with a brand agency. Review collected by and hosted on G2.com.

The work was consistently of the highest quality, with great range that aided internal discussion in a truly helpful way.

The process is well-defined but flexible and revolves around rapid iterations, not dozens of multi-hour strategy sessions with busy execs. Review collected by and hosted on G2.com.

Nothing to dislike. Even when weren't sure about some of the early options and gave vague feedback in the vein of, 'We just don't love it,' they listened, understood what we wanted (even when we didn't) and turned around something we loved. Review collected by and hosted on G2.com.

Very professional. Very punctual with deliverables. Very easy to deal with. Very talented. Review collected by and hosted on G2.com.

That their timeline stretches out over months rather than weeks... but that's what it took to do the job right. Review collected by and hosted on G2.com.

Focus Lab team, work product, fully concepted brand idea from narratives to creative to expressions, sense of collaboration, project management. Review collected by and hosted on G2.com.

Nothing to note here - the team truly did an incredible job. Review collected by and hosted on G2.com.

Their process is super clear and efficient. Review collected by and hosted on G2.com.

Focus Labs has a specific process that needs to work for your culture. Review collected by and hosted on G2.com.

Great design asethetic and streamlined processes for communicating and delivering work. Review collected by and hosted on G2.com.

Turnaround are longer than working with a freelancer. Review collected by and hosted on G2.com.