Focus Lab Reviews & Provider Details - Page 3

I have had the pleasure of working with Focus Lab on two successful brand refreshes. Our company faced the challenge of a tired, outdated brand that needed revitalization to compete in the market. Additionally, we needed a compelling story to support our new brand. Focus Lab’s team was highly adaptable, catering to our process and accommodating our extended leadership review cycles. They helped us develop a refreshed brand and craft a narrative that earned leadership approval. Thanks to their dedication and expertise, we delivered two new brands on time, elevating our brand presence and providing the necessary assets for ongoing evolution. Review collected by and hosted on G2.com.

As Brand Design Lead at Nutshell, we worked with Focus Lab on a tactical rebrand. We came to them having already completed some internal work defining our brand so we were very specific on what problems we needed their help solving. Our ask may have been unconventional but we appreciated their willingness to tailor their approach to the specific needs of our rebrand. Review collected by and hosted on G2.com.

Do the internal work to build alignment around the need for a branding effort, and make sure that stakeholders are ready to make it a top priority. Collective engagement and commitment will be key to making sure your team gets the most value from Focus Lab's highly collaborative and accelerated approach. Review collected by and hosted on G2.com.

“What I’ve found over the years in brand transformation work is that branding is as much about internal transformation as it is external. While the Focus Lab team excels creatively, the real magic comes through in the partnership and process of working through the challenging discussions and continuous iterations that it takes to get to the best outcome.” Review collected by and hosted on G2.com.

Go for it! It's a lot of work but it's so so rewarding and Review collected by and hosted on G2.com.

We worked with Focus Labs to overhaul our entire brand. We worked on everything from design look and feel, to brand voice, to product heirarchy and naming, and everything in between. Our updated brand is rooted in the company we are today and every element provides a cohesive and consistent experience for all who engage with us. Review collected by and hosted on G2.com.

Focus Lab was the agency responsible for our rebrand from dashdash to rows. Review collected by and hosted on G2.com.

We partnered with Focus Lab on a rebrand in 2023 Review collected by and hosted on G2.com.

My firm, locally.com, needed to rebrand the platform and we interviewed a dozen companies before settling on Focus Lab. Focus spent months interviewing our team and developing a strtaegy for voice, logo, art, and on-site overhauls... it was an amazing experience. Review collected by and hosted on G2.com.

Trusting your brand to just anyone is not easy, and there are plenty of agencies offering branding and rebranding services. Thankfully, Focus Lab is not just any agency.

Focus Lab stood above the others in our RFP process, and choosing the FL team soon became the only choice. After engagement, trom the early stages of the project to delivering a fully conceptualized brand, Focus Lab was a valued, strategic, reliable partner to Salesloft and I would absolutely use them again. Review collected by and hosted on G2.com.

We engaged Focus Lab as part of Salesloft's 2021 rebrand when I worked there. The team at Focus Lab was absolutely amazing to work with, and the end result was a brand that was strong, uniquely identifiable, fully realized, and that reflected the character of the company. From positioning and brand narrative creation, to multi-channel activations and primary/secondary palettes, the final product was top notch and served our brand very well. I would absolutely use Focus Lab again. Review collected by and hosted on G2.com.

Focus Labs is a talented and experienced branding agency for startups that I've worked with not once but twice. Our second brand has now grown to be used by millions of people a month and is a beloved well reconzied brand. Review collected by and hosted on G2.com.

I think Focus Lab is great for branding and for building your initial style guide and branding. Review collected by and hosted on G2.com.

Focus Lab is a great branding agency for B2B SaaS. I've worked with Focus Lab at two different companies, and they've always done great work. Review collected by and hosted on G2.com.