Focus Lab Reviews & Provider Details - Page 2

If price is a consideration, know that if you go with the cheapest branding option, you will end up paying more down the line as you seek to improve, refresh or better hit the mark with your branding.

I would consider our project to be on the more difficult end of branding projects in terms of stakeholder buy-in. Had we gone a different route than Focus Lab I am not convinced that the project would have been a success and I can see a world in which the new branding never fully launched. Review collected by and hosted on G2.com.

I was managing a rebranding project with some very specific constraints. The business and industry had evolved and our core brand had not (nor had it ever really had the brand investment that it needed). The project was high visibility (as almost any branding project is) and needed some specific work to set the foundation of how brand change would work and benefit the company. Focus Lab was able to deliver on each of those and our project was a resounding success. Review collected by and hosted on G2.com.

If you're looking for a company that is highly-positioned in the branding space, Focus Lab should be your only call. You'll be met with professionalism at every turn. Decisions are not made based on feelings, but on data and goals that are agreed upon at the outset of the project. Review collected by and hosted on G2.com.

Focus Lab successfully helped the company (where I was previously employed) to accomplish a re-brand which had been attempted internally THREE times over five years. Review collected by and hosted on G2.com.

I partnered with Focus Lab for a brand design project to launch Stitch Data. As the head of a small design team, we lacked the bandwidth and expertise to handle the design and launch of our product experience, website, and brand visuals within a short timeframe. After an exhaustive search, we chose Focus Lab, and they exceeded our expectations from the first conversation.

Focus Lab's customer-first approach was evident as they took the time to thoroughly understand our goals, company, and team. Their well-structured process allowed for deep investigation while maintaining velocity and quality. With each iteration, they ensured all feedback was considered, guiding us to a truly memorable brand identity. The designers at Focus Lab collaborated closely with our team while building our visual brand guidelines, enabling us to implement the identity rapidly and create a cohesive brand design experience - from website to product UX. Review collected by and hosted on G2.com.

Talk to Focus Lab. Their expertise shines from the very first call. Review collected by and hosted on G2.com.

Our company was in need of a rebrand. We compete in a crowded market where companies look and sound the same. We wanted something bold that would help differentiate ourselves in the market while bringing out our personality to help with hiring and retaining talent. Review collected by and hosted on G2.com.

This is a much better option than a big, stuffy branding agency if you care about the process and want to make sure you create the best new identity possible. Review collected by and hosted on G2.com.

To fuel the next stage of hyper-growth for Gtmhub, we recognized the importance of a compelling brand as the foundation for long-term growth. The challenges with the current brand included:

* The current name and visual identity don’t communicate who we are or what we do

* Our offerings are transitioning from a point-solution (OKRs) to a multi-capability platform focused on strategy and execution

* We are expanding our go-to-market beyond SMBs to include large enterprises

* We are increasingly becoming a global company as we focus on expansion in NOAM and other regions outside of Europe Review collected by and hosted on G2.com.

Reach out to Focus Lab whenever you're having issues with rebranding. They are very professional Review collected by and hosted on G2.com.

I hired Focus Lab for a rebranding project for my freelance business, SoloExpat, and the experience was fantastic. Their team was consistently supportive, addressing all my questions and keeping me updated throughout the process. Even when we hit some unexpected delays, they quickly adjusted the timeline to keep things on track without sacrificing quality. The rebranding they delivered has truly transformed my business’s image, boosted client engagement and improved the overall user experience. The results have been amazing, and my clients are thrilled. Review collected by and hosted on G2.com.

Focus Lab helps any B2B team discover and communicate what really matters about their company through cohesive and powerful brand work. It's extremely hard for 99.9% of us to understand the dark art of brand, yet it's truly one of the 10x, long-term levers at the disposal of marketing teams. Focus Lab will help you discover your purpose, mission, values, and identity and communicate it all in a way that clearly and emotionally resonates with the world. Review collected by and hosted on G2.com.

Rebrands, rollouts, design, positioning, brand strategy, branded mission, vision, value creation. Review collected by and hosted on G2.com.

Focus Lab offers accessible design services to early-stage companies like ours, and we benefitted from their design expertise. Review collected by and hosted on G2.com.

Focus Lab brought so much expertise to the process of rebranding our company and our technology product. The questions we came to them with weren't just, "what should our brand guidelines be?" but thorny questions like, "what is our brand hierarchy? how should our two brands be visually connected while still differentiated? how can these brands scale?". They approached to project with empathy and a clearly defined process that we massively benefited from. And ultimately, we were really happy with the end result. Review collected by and hosted on G2.com.