Focus Lab Reviews & Provider Details

Look no further. Just do it. Trust their process, it works. Review collected by and hosted on G2.com.

We worked with Focus Lab on a comprehensive brand overhaul following a merger. We needed all the things that fuel a successful brand – strategy, voice, tone, and creative. They delivered. We now have a comprehensive brand (we all love) to take us into future. Review collected by and hosted on G2.com.

Have a clear brief and roles & responsibilities on your internal team going into the process -- and then trust the Focus Lab process. It's refreshing when an agency knows what they excel at and focuses on producing the best work, and B2B branding is what they do REALLY well. Review collected by and hosted on G2.com.

Following a merger and acquisition, and a shift from being a single product company to a multi-product suite, we needed a new brand strategy and visual identity to match our unified business and product strategy. More than that, we needed an elevated brand that fit the enterprise customers we serve today and aim to attract tomorrow. Focus Lab helped us develop that new brand strategy, visual identity and voice, and website design -- and they absolutely nailed it! Review collected by and hosted on G2.com.

We partnered with Focus Lab to refresh the Totango brand following a merger and acquisition. Given these events, we had the pivotal opportunity to re-establish the Totango brand as the leader in customer-led growth - aligning our visual and verbal identifies with our overall category positioning. Review collected by and hosted on G2.com.

As mentioned, some companies and leadership wont be comfortable with the agile process -ie the client project leader needs buy-in from the CEO that 1. The initiative is the #1 priority across the company 2. The project leader (ideally the CMO) has the ability to direct weekly alignment and feedback from internal senior leaders. This is true of every successful rebrand and company reinvention. Review collected by and hosted on G2.com.

I hired the Focus Lab team to evolve the Madhive brand. To redefine TV advertising. To guide a complete rebrand evolving from a niche, unknown company to a leader in CTV, building out the strategic positioning that led to a $300MM strategic investment from Goldman Sachs Asset Management; evolving the company with a clear vision, purpose and mission. Review collected by and hosted on G2.com.

Come prepared to engage and spend time on your brand and business. Because they aren't messing around! You'll be SO glad you did. Review collected by and hosted on G2.com.

The challenges we initially brought to Focus Lab as a brand-led B2B organization appeared, at first glance, to be relatively straightforward. However, Focus Lab helped us uncover that brand runs much deeper. They guided us through a process of ladscape analysis and discovery, revealing underlying complexities within our brand and organization that needed attention. Rebranding—or brand building—goes far beyond simply updating a logo or choosing new colors; it’s about addressing the core elements that define who you are as a business. The Focus Lab team are experts in understanding the complexities of brand. The thoughtful, structured approach that Focus Lab led us through allowed us to peel back the layers and uncover insights we would never have considered. This process not only helped us strengthen our brand, but also positioned us for sustainable growth and alignment inside and out of our organization. Review collected by and hosted on G2.com.

We went through a full rebrand, including visual identity, verbal identity, and product positioning. We are a smaller player selling something innovative and different to large enterprise brands, and our brand didn’t match the tone or excitement of what we sell. We wanted a firm that had expertise in our space (tech/SaaS) with a proven track record of high-quality work.

The new rebrand just launched, but we're already seeing increased branded traffic, lots of positive discussion and feedback from internal and external stakeholders, and a higher velocity of deals advancing through the funnel thanks to clearer, confident messaging. Review collected by and hosted on G2.com.

Focus Lab's strategic thinking is what sets them apart. They don't just design something that looks good; they create a brand identity that strategically positions you for success in your market. I was blown away by their insights and their ability to translate our vision into a powerful brand. Highly recommend! Review collected by and hosted on G2.com.

We partnered with Focus Lab several years ago for a complete brand redesign. The impact was immediate – we saw an increase in conversions and our average deal size grew substantially. Focus Lab's designs truly captured the essence of our brand and resonated with our target audience. Since then, we've continued to rely on their expertise for various marketing materials, including stunning brochures and engaging email templates. We're currently collaborating with them on a comprehensive website refresh, and we're confident that they will deliver another exceptional outcome. We're incredibly impressed with Focus Lab's creativity, professionalism, and dedication to their clients Review collected by and hosted on G2.com.

If you're looking for a team that has the experience and credibility to create top tier brands but also has the feel of a hometown shop - that's why I keep coming back. I want to believe that a company actually gives a shit about what I'm trying to do and that I'm not another nameless client, but I also never want to sacrifice on quality.

That's why I think they are the best. They do both and they do it with joy. Review collected by and hosted on G2.com.

Creating a modern brand that still feels both timeless and approachable. The distinct boost to our perception because of our updated design has directly benefited our recruitment efforts as well as networking and negotiating with new vendors, not to mention our client-facing efforts. We stand out now in a way we never did before. Review collected by and hosted on G2.com.

It's a partnership from day 1, so you have to set aside the time and resources on your team to get the full benefit of the process. They will push you, ask great questions and challenge you on coming up with the right story and brand image to match it. It's fun, rewarding and a lot of work! Review collected by and hosted on G2.com.

Our company was experiencing great growth but we still looked like a start up. We needed a partner that could keep the essence of our mission to serve sellers, while upgrading our brand to a "lifestyle brand" that would resonate with Fortune 100 customers we were serving. That's where Focus Lab came in and we went on journey together to capture teh essense of our brand, enroll our employees in the excitement and launch with a big bang! Review collected by and hosted on G2.com.

If price is a consideration, know that if you go with the cheapest branding option, you will end up paying more down the line as you seek to improve, refresh or better hit the mark with your branding.

I would consider our project to be on the more difficult end of branding projects in terms of stakeholder buy-in. Had we gone a different route than Focus Lab I am not convinced that the project would have been a success and I can see a world in which the new branding never fully launched. Review collected by and hosted on G2.com.

I was managing a rebranding project with some very specific constraints. The business and industry had evolved and our core brand had not (nor had it ever really had the brand investment that it needed). The project was high visibility (as almost any branding project is) and needed some specific work to set the foundation of how brand change would work and benefit the company. Focus Lab was able to deliver on each of those and our project was a resounding success. Review collected by and hosted on G2.com.