Firmable Reviews & Product Details

 Firmable is an AI sales platform that serves up the best prospect data, buying signals, and agent-driven actions to win more deals. We’re your favourite teammate. We don’t just give salespeople data. We give them direction. With access to detailed profiles on 3 million+ companies and 25 million+ professionals, including mobile numbers and verified email addresses, teams can unlock powerful lead intelligence to reach the right people faster. Why APAC teams choose Firmable for lead generation: 👉 Contact data for 25m+ decision-makers across ANZ and SEA – including email, phone and job insights 👉 25m+ company profiles with industry, size, location, tech stack and more 👉 Smart filters for building precise prospect lists by title, seniority, department or company attributes 👉 Accurate, localised data that stays up to date – so your campaigns don’t bounce 👉 Backed by local support and built for APAC go-to-market teams Turn data into growth with real-time sales and lead intelligence Sales teams reduce admin and improve connect rates with clean, actionable lead data Marketing teams improve campaign targeting and email deliverability with verified contact info Recruiters identify top talent and connect directly via mobile or email Business leaders gain visibility into markets, competitors and growth opportunities Whether you’re scaling outbound prospecting, running account-based marketing or building a talent pipeline, Firmable gives you the sales and lead intelligence you need to move faster and grow smarter.

Product Website

Seller

Firmable

Discussions

Firmable Community

Languages Supported

English

Overview by

Jane Elg

Pricing

Pricing provided by Firmable.

Free

1 User Per Month

View More Pricing Information

Firmable Media

Stop spending hours building lists from scratch. Define your Ideal Customer Profile (ICP) and let Firmable’s AI search match it across millions of verified records. Within seconds, you’ll have a list of high-potential accounts and contacts ready for outreach.

Firmable Demo - Track the signals that drive sales

AI agents monitor role changes, funding rounds, technology adoption, company expansions, and even notable social posts – giving you the insights you need to reach out with context and confidence.

Firmable Demo - Cut research time with instant AI summaries

Before you jump on a call, Firmable delivers an AI-generated briefing on the account – including company background, recent developments, key stakeholders, and potential triggers. Spend less time searching and more time building meaningful connections.

Your CRM should be a source of truth – not a graveyard for outdated contacts. Let AI handle the updates, keeping your account and contact data fresh, accurate, and ready for action without adding to your team’s admin load.

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Nick V.

Director

Small-Business (50 or fewer emp.)

10/7/2025

"A Game Changer for Business Development"

5/5

What do you like best about Firmable?

Firmable has completely changed the way we approach business development. Having access to accurate company, contact, phone, and email data has streamlined our outreach and helped us connect with the right people faster. It’s become an essential part of our daily workflow. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Some contacts, phone numbers, out of date Review collected by and hosted on G2.com.

Ekta C.

Senior Manager Business Development

Small-Business (50 or fewer emp.)

7/22/2025

"If you are in sales, you need this."

5/5

What do you like best about Firmable?

I love the searchable functions! I have used 2 other similar systems before, and Firmable is by far the superior product due to its searchability. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

There are times when there are no mobiles or the numbers are incorrect, or the people have moved on. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

5/14/2025

"The most accurate and useful NZ prospecting tool we’ve found"

4.5/5

What do you like best about Firmable?

Firmable has quickly become our go to for finding new business opportunities across New Zealand. The coverage of NZ businesses is far better than anything else we’ve used, especially when it comes to identifying mid-market companies that are often missing from global platforms. The data feels fresh and accurate, and the platform helps us build lists that actually reflect who’s active and growing in our region. The team has also been great and supportive for custom requests and training on the platform. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

There are a couple of small things around the UI and filtering that could be smoother, but overall nothing that gets in the way of using it day to day. The Firmable team seems committed to improving it constantly, and they genuinely understand the New Zealand market, which makes a huge difference. If I was to ask for a future state request it would be integrating into Hubspot similar to the way Breeze works. Review collected by and hosted on G2.com.

What problems is Firmable solving and how is that benefiting you?

Firmable helps us solve the visibility problem in B2B sales. Especially in the NZ market, where reliable business data is notoriously hard to find. We were spending hours manually researching companies just to build prospect lists as many of these companies weren't on the US based platform's databases . Firmable gives us accurate, up to date company info in minutes, letting us spend more time actually engaging prospects. It’s also helped us uncover new growth companies and better qualify accounts before outreach, which has improved both our targeting and conversion rates. Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

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Thanks so much for the review – we love hearing how our New Zealand data is working for you.

Michael P.

director of sales

Small-Business (50 or fewer emp.)

10/22/2025

"Great Service Overall, But Some Info Can Be Inaccurate"

4/5

What do you like best about Firmable?

the service is great, Elliot and Darcy do very well. and its easy to navigate Review collected by and hosted on G2.com.

What do you dislike about Firmable?

occasional information not being accurate - around 15% of the time Review collected by and hosted on G2.com.

Tim J.

Director, Revenue Operations

Small-Business (50 or fewer emp.)

10/5/2025

"Best data for Australia & NZ"

4/5

What do you like best about Firmable?

The data accuracy is good, with fewer contacts missing information. The platform is also straightforward and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

The integration with HubSpot isn't as seamless or immediate as what I've experienced with other providers, though I have noticed that it is getting better over time. Review collected by and hosted on G2.com.

Verified User in Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

1/4/2026

"Outstanding Support Makes Onboarding a Breeze"

4/5

What do you like best about Firmable?

Customer support. The technical team, account managers and chat tools have been incredibly helpful as we build familiarity with the product and how we best implement into our business. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify Review collected by and hosted on G2.com.

Nathan T.

Solution Lead - Go To Market

Mid-Market (51-1000 emp.)

5/6/2025

"Exactly as described, have felt like we are a part of the Firmable 'family' from day 1."

5/5

What do you like best about Firmable?

It provides the most accurate company and contact data for the target markets we are most focused on. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Tough one, but if I'm picking a fault is that some of the target accounts in Local Government are 'disjointed' (example, the company that the council website takes you to is the local swimming pool record instead of the council customer record.) Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

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Thanks Nathan, appreciate the review.

Matthew B.

Managing Partner

Mid-Market (51-1000 emp.)

2/25/2025

"Firmable is the future of B2B intelligence"

5/5

What do you like best about Firmable?

The data is accurate, and beyond what we've seen with other online tools - including for many people that have a very small online footprint - Firmable has them. Also, the people leading and running the organisation are responsive to ideas and clearly hell-bent on making the product the best it can be, which is refreshing given how difficult many SaaS providers can be to deal with. We are huge fans. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

It doesn't have everyone in it (yet!) - and some parts of the interface are still a bit immature, but if the rate of development continues this product will be amazing. Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

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Thanks, Matthew! Appreciate your review and love having you in our community.

Will K.

NSW Business Manager

Small-Business (50 or fewer emp.)

6/17/2025

"Great local support and local data is impressive"

5/5

What do you like best about Firmable?

Easy-to-use platform and local support, I have used a few of these platforms and this one has the richest data for Australian businesses Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Nothing to note at this stage, the UX can be a little complex at times when toggling between company and individual. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/29/2024

"Quality data delivered over a very responsive platform"

5/5

What do you like best about Firmable?

We've been using the Firmable platform for several months now to assist with sales intelligence in the construction vertical. We operate in Australia and we've found the quality of data to be excellent. It's been extemely valuable to use 'one pane of glass' to get a view of the businesses we look to work with. We're loving the construction vertical. It's perfect for our use case

The information is granular and saves us the hassle of connecting to multiple, disparate systems to get the information we need. Having Firmable connectiong to our HubSpot CRM is a nice touch and a real time saver.

We haven't needed much in the way of support, as the platform is pretty intuitive, but it's great to have local team if we need it. Setup is simple. Highly recommended. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

We haven't encountered any material issues at this stage. Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

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Thanks for the great review! We love hearing this feedback from our customers.