Firmable

By Firmable

4.7 out of 5 stars

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Firmable Reviews & Product Details

Pricing

Pricing provided by Firmable.

Free

Free
1 User Per Month

Firmable Media

Firmable Demo - AI powered search
Stop spending hours building lists from scratch. Define your Ideal Customer Profile (ICP) and let Firmable’s AI search match it across millions of verified records. Within seconds, you’ll have a list of high-potential accounts and contacts ready for outreach.
Firmable Demo - Track the signals that drive sales
AI agents monitor role changes, funding rounds, technology adoption, company expansions, and even notable social posts – giving you the insights you need to reach out with context and confidence.
Firmable Demo - Cut research time with instant AI summaries
Before you jump on a call, Firmable delivers an AI-generated briefing on the account – including company background, recent developments, key stakeholders, and potential triggers. Spend less time searching and more time building meaningful connections.
Firmable Demo - CRM enrichment
Your CRM should be a source of truth – not a graveyard for outdated contacts. Let AI handle the updates, keeping your account and contact data fresh, accurate, and ready for action without adding to your team’s admin load.
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Firmable Reviews (69)

Reviews

Firmable Reviews (69)

4.7
69 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the data accuracy and responsive customer support of Firmable, highlighting its effectiveness in streamlining prospecting and business development. The platform is noted for its ease of use, making it a valuable tool for accessing reliable contact information. However, some users mention that data can occasionally be outdated, which may require manual updates.

Pros & Cons

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Verified User in Financial Services
UF
Small-Business (50 or fewer emp.)
"Efficient Access to Key Contacts, but Some Data Needs Updating"
What do you like best about Firmable?

Quick setup and implementation to accessing a large employer base to connect with contacts as key decision makers and saves alot of administration burden fact finding contact details. Easily integrates with CRM's data set. Valuable data centre and ability to extract bulk contact list to support e-DM campaigns. It's a daily tool as one source of truth for contacts, Firmable has been very responsive on turnaround time on customer support Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on LinkedIn, are not captured in Firmable data. Review collected by and hosted on G2.com.

"Seamlessly Optimizes Marketing Reach with Stellar Support"
What do you like best about Firmable?

I really appreciate Firmable's quick responding and efficient team that provides accurate answers. This has allowed us to get onboarded quickly and use the system effectively from day one. I also found the initial setup to be very easy. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

I have not found any issues as yet. Review collected by and hosted on G2.com.

Deva D.
DD
Business Development representative
Mid-Market (51-1000 emp.)
"good tool for prospecting"
What do you like best about Firmable?

Firmable is great if you want quick, no-fluff prospecting their data is pretty clean, and I love how simple it is to filter by industry, company size, and location without drowning in too many options. The platform feels lightweight but still gives you solid company intel (ABN, size, revenue estimates) so you can qualify faster and move on to outreach. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Sometimes the data can feel a bit limited especially for mid-market companies where I’d like more detailed insights like tech stack, recent news, or decision-maker contact info. It works great for a quick scan, but I often need to cross-check with LinkedIn or other tools to get the full picture. Review collected by and hosted on G2.com.

Response from Ramya Kandregula of Firmable

Hi Deva,

Thank you for your thoughtful feedback!

We’re glad to hear Firmable is helping with quick lookups, and we completely understand the need for deeper insights — especially when researching mid-market companies.

We’d love to show you how to access more detailed data, including tech stack, recent news, and decision-maker information. These features are designed to help you maximise efficiency and get the most from your Firmable subscription.

Feel free to reach out to us at support@firmable.com. Our team is here to help you make the most of the platform.

Ben T.
BT
Advisory Board Member
Enterprise (> 1000 emp.)
"Firmable: A Step Up From Other Data Enrichment Tools"
What do you like best about Firmable?

Firmable has made it much easier for our team to get accurate, up-to-date contact data at scale. The integration into our workflow is smooth, and the quality of data has been consistently higher than other enrichment tools we’ve trialed. It’s saving us time and helping reps focus on the right conversations. Customer support is incredible, and love that you can make bespoke asks for the team, and they are almost always addressed within 24 hours! Review collected by and hosted on G2.com.

What do you dislike about Firmable?

The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flexible (e.g., combining multiple parameters without workarounds), and or workflow triggers and alerts when someone changes role etc Review collected by and hosted on G2.com.

DAVID .
D
CEO
Mid-Market (51-1000 emp.)
"Great DataBase"
What do you like best about Firmable?

We were recommended to Firmable by a competitor to better suit our needs when they could not supply what we wanted. It's great. Very up to date as most people keep their LinkedIn profiles current, and if they details aren't correct Firmable will research or refund such contacts. Ability to be able to target specific people is a real plus, and very important. Better questions (sort criteria) provide better answers (lists). Took us a few small test runs to really understand some of the possibilities, but we're getting there. And Firmable continues to improve. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relationships with people, so we always search for people, and more information on the company at the time of download would put things into better context. Of course there's just enough cross-over information to make a connection between the two, but it would be good to have more of the other when getting the list, or even being able to pay more for a more inclusive list and not have to produce two lists then try and marry them together. Review collected by and hosted on G2.com.

Josh R.
JR
Head of Marketing
Information Technology and Services
Mid-Market (51-1000 emp.)
"Firmable: A Powerful Lead Database for ANZ Businesses"
What do you like best about Firmable?

The comprehensive lead database for Australia and New Zealand is a game-changer. It's significantly improved our ability to target the right prospects and clients. I also really appreciate the proactive support from our customer success manager, who has been instrumental in helping us maximise the platform's potential. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

While the platform is excellent for contact information, it would be even more valuable if it provided more detailed insights into the backend technologies used by the listed organisations. I understand this data can be difficult to obtain, but it would enhance our targeting strategies significantly. Review collected by and hosted on G2.com.

Richie  A.
RA
Sales Manager
Small-Business (50 or fewer emp.)
"Best in class product - excellent support"
What do you like best about Firmable?

Firmable almost always has the data that we need, and when it doesn't, they are able to find it quickly. The product is easy-to-use and extremely powerful. Whenever we have an issue or a query, Elliot in support is thorough, friendly, knowledgable and solution-oriented. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

There is nothing that we dislike about Firmable. We have used alternatives in the past such as Apollo, RocketReach, etc, and Firmable takes the cake. Review collected by and hosted on G2.com.

Joel M.
JM
Sales Manager - Netsuite
Enterprise (> 1000 emp.)
"An excellent data source for ANZ Businesses, with some really cool features."
What do you like best about Firmable?

Firmable operates much like other tools such as Zoominfo for contact searching and market research. Whilst not perfect in it's data set (no single tool is), its definitely has information and contacts that other non AU tools don't.

There is another very useful feature- AU industry categorisation, which helps prospecting for industry groups which are specific to Australia, like NDIS providers ETC. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

The main interface could use a slight re-design, as sometimes it's not always clear where to type your query. It's a minor thing, but something I think could use improvement. It could also use more integrations, specifically into Dynamics CRM. Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

Thanks for your review, Joel. Appreciate the feedback.

Amy B.
AB
Inbound Marketing Specialist
Computer Software
Small-Business (50 or fewer emp.)
"Firmable for ABM"
What do you like best about Firmable?

It has helped us to flesh out our account based marketing and assure that we're speaking to the right people. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

There are occasions when the contact information is not available, though it's not too often. Review collected by and hosted on G2.com.

Travis L.
TL
Account Executive
Small-Business (50 or fewer emp.)
"We love Firmable!!"
What do you like best about Firmable?

Firmable has been a game changer for us day to day. We find it's the best of the best when it comes to accurate data for our industry. It's super easy to use and the integration with our CRM (Hubspot) makes it a dream!

Our CSM Rowan has been incredible helpful and always there to answer questions if we ever have any. Review collected by and hosted on G2.com.

What do you dislike about Firmable?

Nothing that I dislike about Firmable. As it continues to grow and more data becomes available it will just get better and better Review collected by and hosted on G2.com.

Response from Jane Elg of Firmable

Love this review - thanks Travis :)

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Pricing Options

Pricing provided by Firmable.

Free

Free
1 User Per Month

Individual

$80.00
1 User Per Month

Teams

$110.00
1 Users Per Month
Firmable Features
Contact Data Availability
Company Data Availability
Industry Research Availability
Contact Data Accuracy
Company Data Accuracy
Technographic Data Accuracy
Lead Builder
Integration to CRM/Marketing Automation
Data Cleaning/Enrichment
Export/Import
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Firmable