eTrigue Features
What are the features of eTrigue?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
Lead Management
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
Campaign Management
- Program Management
- Event / Webinar Marketing
Reporting & Analytics
- Basic Reporting
- Web Analytics
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eTrigue Categories on G2
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Integration
Data Import & Export Tools | Based on 17 eTrigue reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 88% (Based on 17 reviews) | |
Integration APIs | Based on 12 eTrigue reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 85% (Based on 12 reviews) | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | Not enough data |
Platform
Customization | Based on 14 eTrigue reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 82% (Based on 14 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
User, Role, and Access Management | Based on 16 eTrigue reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 90% (Based on 16 reviews) | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. | Not enough data | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | Not enough data | |
Performance and Reliability | Based on 15 eTrigue reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 88% (Based on 15 reviews) | |
Output Document Generation | Based on 10 eTrigue reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 83% (Based on 10 reviews) |
Email Marketing
Building and Personalizing Emails | Based on 29 eTrigue reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 86% (Based on 29 reviews) | |
Sending Outbound Emails | Based on 28 eTrigue reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 89% (Based on 28 reviews) | |
Manage Email Deliverability | Based on 28 eTrigue reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 80% (Based on 28 reviews) | |
Automated Email Responses | Based on 23 eTrigue reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 90% (Based on 23 reviews) |
Online Marketing
Landing Pages and Forms | Based on 27 eTrigue reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 80% (Based on 27 reviews) | |
Dynamic Content | Based on 20 eTrigue reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 75% (Based on 20 reviews) | |
A/B Testing | Based on 15 eTrigue reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 73% (Based on 15 reviews) | |
Mobile Optimized | Based on 15 eTrigue reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 74% (Based on 15 reviews) | |
Search Tracking and Optimization | Based on 18 eTrigue reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 84% (Based on 18 reviews) |
Lead Management
Marketing Lead Database | Based on 28 eTrigue reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 86% (Based on 28 reviews) | |
Data Quality Management | Based on 26 eTrigue reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 85% (Based on 26 reviews) | |
Segmentation | Based on 26 eTrigue reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 86% (Based on 26 reviews) | |
Lead Scoring and Grading | Based on 18 eTrigue reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 82% (Based on 18 reviews) | |
Lead Nurturing | Based on 28 eTrigue reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 88% (Based on 28 reviews) | |
Online Behavior Tracking | Based on 22 eTrigue reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 86% (Based on 22 reviews) | |
Automated Alerts and Tasks | Based on 25 eTrigue reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 86% (Based on 25 reviews) | |
CRM Lead Integration | Based on 20 eTrigue reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 73% (Based on 20 reviews) |
Campaign Management
Program Management | See feature definition | Based on 23 eTrigue reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 89% (Based on 23 reviews) |
Event / Webinar Marketing | Based on 22 eTrigue reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 91% (Based on 22 reviews) | |
Calendaring | Based on 12 eTrigue reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 79% (Based on 12 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | Not enough data |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | Not enough data | |
Social Sharing | Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | Not enough data | |
Social Campaigns | Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | Not enough data | |
Social Media Engagement | Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | Not enough data | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | Not enough data |
Reporting & Analytics
Basic Reporting | Based on 29 eTrigue reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 86% (Based on 29 reviews) | |
Web Analytics | Based on 23 eTrigue reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 83% (Based on 23 reviews) | |
ROI Analytics | Based on 17 eTrigue reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 77% (Based on 17 reviews) | |
Revenue Analytics | Based on 11 eTrigue reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 71% (Based on 11 reviews) | |
SEO / Keyword Analytics | Based on 11 eTrigue reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 73% (Based on 11 reviews) |
