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Equals Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

3 months

Equals Integrations

(2)
Integration information sourced from real user reviews.

Equals Media

Equals Demo - SELF-SERVE THE DATA YOU NEED – WITH OR WITHOUT SQL
Enable your company to safely query, join, and transform data across your warehouse and cloud apps.
Equals Demo - BECAUSE YOU ALWAYS END UP BACK IN A SPREADSHEET
Analyze data, build models, and create BI-grade dashboards–all from the comfort of your trusted spreadsheet.
Equals Demo - BUSINESS INTELLIGENCE, BUT DEAD EASY
Instantly turn spreadsheets into dashboards and auto-distribute up-to-date reports – all in a few clicks.
Equals Demo - WHEN OUT-OF-THE-BOX WON’T CUT IT
- Get an investor-grade ARR build, cohorts, and dashboard - A complete, flexible, and shareable picture of sales – past and present - Build product usage dashboards, top of funnel reports, and more
Equals Demo - "You'll never get my hands off this product"
Nicolas Malianni Head of Accounting, Notion
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Equals Reviews (39)

Reviews

Equals Reviews (39)

4.8
39 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and exceptional customer support provided by Equals, making data analysis and reporting accessible even for those without a technical background. The ability to combine SQL queries with a familiar spreadsheet interface allows teams to streamline their workflows and focus on analysis rather than data management. However, some users note that the product is still evolving, with occasional limitations in features and functionality.

Pros & Cons

Generated from real user reviews
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Vladislav C.
VC
Small-Business (50 or fewer emp.)
"Using Equals for better reports in Intercom"
What do you like best about Equals?

Ability to sync the Data from Intercom

Flexible table functionality

Support and onboarding Review collected by and hosted on G2.com.

What do you dislike about Equals?

Interface is not user friendly, can be confusing to people just starting out Review collected by and hosted on G2.com.

James P.
JP
VP Product
Small-Business (50 or fewer emp.)
"Great product and amazing support"
What do you like best about Equals?

Slick product, improving all the time, and Abbey from the team is a great help. Review collected by and hosted on G2.com.

What do you dislike about Equals?

We had some issues with non-US date formatting initially, but those issues got squashed quickly. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business (50 or fewer emp.)
"Great BI tool with DB integration if you want fast and easy results"
What do you like best about Equals?

we use it to connect to our mysql DB, giving employees access to key data. good user rights and data rights classification possible. combines DB tools, spreadsheets and dashboards, in our opinion much better than over the top BI tools which require onboarding, guidelines and oftentimes too much back and forth with the software provider. absolutely recommended, specifically if you are someone who wants (needs) results fast Review collected by and hosted on G2.com.

What do you dislike about Equals?

we've been using it since they launched, so pricing and pricing models have changed over the time Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Small-Business (50 or fewer emp.)
"BI Tool For The Masses"
What do you like best about Equals?

Simple UI, easy to adopt and great customer support. Excellent tool for FP&A and a no brainer for startups. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Lacks some of the more complex formulas you would see inside google sheets or excel. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Small-Business (50 or fewer emp.)
"Makes startup analytics fun again :D"
What do you like best about Equals?

The data integrations with Stripe, Meta, GADs, and our data warehouse combined with the charting tools are great for setup and maintaining an up-to-date dashboard - without hassle!

Great and fast support too! Review collected by and hosted on G2.com.

What do you dislike about Equals?

Complex pricing model with increasing prices Review collected by and hosted on G2.com.

Matt K.
MK
Founder
Small-Business (50 or fewer emp.)
"I have been looking for a more flexible datat display tool since 2 years"
What do you like best about Equals?

Dashboards are amazing to display data based on quick spreadsheet analysis. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Quite expensive for us as a seed stage company Review collected by and hosted on G2.com.

Kyle H.
KH
Mid-Market (51-1000 emp.)
"Bi Tool that can grow with you"
What do you like best about Equals?

We are a growing firm but our analytics team has limited resources. We looked at other BI tools but the lift to get them properly functioning and the maintenance required was prohibitive for us. We also found that the majority of our ad hoc anlysis was still happening in excel, therefore inneficient and not scaleable as the team grew and analysis became more complex.

Equals is built like a spreadsheet, its as easy to use as Excel or Sheets but made for the way businesses work today. You can easily connect multiple data sources and automate reports/dashboards to be sent to executive steams, stakeholders etc. The implementation is seamless and takes seconds, we mainly use the Hubspot and Salesforce connectors but they have many more and can connect to data warehouses too.

The customer support has been incredible, they have consistently responded in seconds with help and have offered to let us participate in the roadmap of the product. Product fixes are very quick.

The new Dashbaording features are fantasic, it's great to have both the feel of a spreadsheet combined with the capability to make the views you build self update on one presentable tab that can easily be exported to sheets,slack,email etc. For tables especially, which are very hard to dashboard for us in other products, Equals saves us a tremendous amount of time fiddling with Excel screenshots and powerpoint.

The prodcuct is incredibly well designed and made for finance/ops teams. Equals will save any team (especially resource limited ones) hours a week. For the first time in my career, I have pretty much all the data I need at my fingertips in one product and I can pre-build self-updating presentable views for the most important pieces. I rarely am caught unable to quickly respond to questions by our exec team because of Equals. I don't think I'll ever leave Equals for another BI-Tool.... We may even get rid of Excel (the idea of which still shocks me). Review collected by and hosted on G2.com.

What do you dislike about Equals?

At times it can be a little glitchy and there are still functions found in Excel and Sheets that don't exist yet in Equals. You will immediately see the great work they've done to match Equals and Excel's capabilities in terms of formulas but some key formulas/functions are missing... I've been able to find workarounds to many of these issues but not ideal. Sometimes randomly there will be some glitchyness but so far it has not been an issue (with the exception of the Query builder).

They definitely built the product to be SQL first so their non SQL query builder is slow and hard to use. This has forced us to get better at SQL (definitely not a bad thing) but the AI enabled helper has been a very valuable resource for us when we get stuck. Our team has had no major problems with speed when we use the SQL editor.

Currently the product can do about a quarter million rows... we have only tested this a couple times with activity data from Salesforce but have had no major issues. Our company rarely needs this amount of compute power but they did say they are in the process of bringing the limit to a million rows I believe. Review collected by and hosted on G2.com.

Sarah Elizabeth S.
SS
Small-Business (50 or fewer emp.)
"Equals automates our data reporting"
What do you like best about Equals?

Previously I was downloading from 16 different places to power our metrics – it was a nightmare: nobody knew if things were updated or if there were errors. On Equals, our reports automatically refresh and new info is just a click away. Review collected by and hosted on G2.com.

What do you dislike about Equals?

I love the Equals vision. As a growing startup, they are working hard to get all of the features launched. I love that they take our product feedback very seriously (ex. I asked for an integration with Stripe metadata and bam! There it was.) But wish all of the features were live already! Review collected by and hosted on G2.com.

Goraksh K.
GK
Information Technology and Services
Small-Business (50 or fewer emp.)
"Very lightweight BI tool"
What do you like best about Equals?

Query builder and data modifications feasibility in excel format are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Equals?

sometimes page becomes unresponsive even though query results are small. hence reloading the page is required. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

3 months

Equals Features
Reports Interface
Steps to Answer
Graphs and Charts
Calculated Fields
Search
Collaboration / Workflow
Predictive Analytics
Data Visualization
Big Data Services
Data Transformation
Data Modeling
WYSIWYG Report Design