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Equals Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

3 months

Equals Media

Equals Demo - SELF-SERVE THE DATA YOU NEED – WITH OR WITHOUT SQL
Enable your company to safely query, join, and transform data across your warehouse and cloud apps.
Equals Demo - BECAUSE YOU ALWAYS END UP BACK IN A SPREADSHEET
Analyze data, build models, and create BI-grade dashboards–all from the comfort of your trusted spreadsheet.
Equals Demo - BUSINESS INTELLIGENCE, BUT DEAD EASY
Instantly turn spreadsheets into dashboards and auto-distribute up-to-date reports – all in a few clicks.
Equals Demo - WHEN OUT-OF-THE-BOX WON’T CUT IT
- Get an investor-grade ARR build, cohorts, and dashboard - A complete, flexible, and shareable picture of sales – past and present - Build product usage dashboards, top of funnel reports, and more
Equals Demo - "You'll never get my hands off this product"
Nicolas Malianni Head of Accounting, Notion
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Equals Reviews (39)

Reviews

Equals Reviews (39)

4.8
39 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and exceptional customer support provided by Equals, making data analysis and reporting accessible even for those without a technical background. The ability to combine SQL queries with a familiar spreadsheet interface allows teams to streamline their workflows and focus on analysis rather than data management. However, some users note that the product is still evolving, with occasional limitations in features and functionality.

Pros & Cons

Generated from real user reviews
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David S.
DS
CEO
Small-Business (50 or fewer emp.)
"Equals powers our startup reporting"
What do you like best about Equals?

If you know how to use a spreadsheet, you can use Equals. The dashboard feature and ability to connect across all the key datasources we use is amazing. We have it connected to Stripe, Postgres, and several others. Makes it super easy for the team to track key metrics.

We looked at other sytems (e.g. we used Looker at a previous company) but they were SO much more expensive and required engineers to setup everything.. which was a major overhead for an early stage startup like us.

I use it daily and have scheduled reports sent to the entire team. Review collected by and hosted on G2.com.

What do you dislike about Equals?

There aren't many things we don't like. Maybe a Zapier integration would be nice so we coudl push data into a workbook based on other workflows. Will be cool as they build out more templates for major reports (e.g. having a financial dashboard pre-built for Stripe would be EPIC). Review collected by and hosted on G2.com.

George J.
GJ
CEO
Small-Business (50 or fewer emp.)
"SQL + Spreadsheets in one place ... data person's dream :)"
What do you like best about Equals?

Equals is amazingly fast and combines the best of SQL with the best of spreadsheets. Extremely convenient not to have to export data from one tool, import to another, and manage KPIs in separate places. Equals team was extremely helpful getting our instance set up and is super responsive when you need things. Integrations work great, and it's nice to be able to combine finance, product, and production db data in one place. We use Equals on a daily basis! Review collected by and hosted on G2.com.

What do you dislike about Equals?

Overall think Equals is great! 1) Would love for adding new seats to be self-serve (even though their team is quick to respond and get new users added; 2) Want to see better sharing functionality like Google Sheets has (give external users read only, edit access, require a password for external users, etc) Review collected by and hosted on G2.com.

Rob R.
RR
Chief Operating Officer
Small-Business (50 or fewer emp.)
"Nothing else compares to Equals - Really!"
What do you like best about Equals?

Effortless natual language prompting. With your AI assitant you can descibe exactly what you're looking to acomplish and your AI assistant will not only write the formulas for you, but will add it directly to your target cell. The assistant is paired perfectly wih an intuitive query builder so if you're terrified of SQL or simply don't want to think about SQL you can simply choose which table and which columns you want and save or share the query. Review collected by and hosted on G2.com.

What do you dislike about Equals?

There's nothing to dislike about Equals. Highly recommend meeting the team and grabbing a free trial. Review collected by and hosted on G2.com.

Jared M.
JM
Head of Business Operations
Small-Business (50 or fewer emp.)
"The future of analysis"
What do you like best about Equals?

Being able to have a spreadsheet functionality attached directly to databases that I can query with SQL is honestly a game changer. That alone saves me probably 10 hours of manual work per week that I would have previously spent querying a data warehouse, downloading the CSV, and then copying that CSV into a spreadsheet. Particularly helpful is the Hubspot integration, because the native reporting functionality in Hubspot is very very poor.

The visualization and dashboard features + the auto updates of underlying data is great too.

Getting up and running is super easy and I've heard great things about their expert team as well. I use Equals all day every day for analysis. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Nothing. Would be awesome to add dashboard level filters if that is something that the team is continuing to invest in! Review collected by and hosted on G2.com.

Luca B.
LB
Strategy & Operations
Small-Business (50 or fewer emp.)
"Equals makes sense of all your data and their support is amazing"
What do you like best about Equals?

We have installed equals about 4 months ago. They came in and helped us building one of the most important and valuable aspect of our business: data.

Chris has been amazign in helping us set up all the different dashbaords and the level of support is really white gloves. They are always available and never felt let down. We genuinely can't thank them enough for their help and support. Even during our cap raise they were there helping us answer and generate most of the reports Review collected by and hosted on G2.com.

What do you dislike about Equals?

none, I have nothing negative to say about the product and the people that wokr there Review collected by and hosted on G2.com.

Lori B.
LB
Data analyst
Small-Business (50 or fewer emp.)
"Top notch analytics tool"
What do you like best about Equals?

I love the dashboard feature and the ability to automate queries. It does the job of several tools, all in one place. I can import, analyze, visualize, and export the data from the same tool. Equals has allowed us to fully automate our test monitoring. I also love their customer service. They are incredibly helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Equals?

I have no complaints about equals at this time. Review collected by and hosted on G2.com.

Shale G.
SG
Managing Director
Small-Business (50 or fewer emp.)
"The Future of BI and Analytics"
What do you like best about Equals?

Equals is an incredibly powerful tool packed into a familiar "spreadsheet" form function. It allows anyone with a basic knowledge of Excel/Google Sheets to combine and analyze data across multiple datasources without having to know anything about databases. It has quickly become a "must-have" tool for our day-to-day operations. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Like any nascent Company / technology, there are growing pains. Some of the charting features could use improvement and the spreadsheet functionality overall can feel clunky in comparison to today's modern Excel interface. But the Equals team is HIGHLY responsive to feedback and I have no doubt they will continue to improve the user experience. Review collected by and hosted on G2.com.

EM
BI / Data Analyst
Small-Business (50 or fewer emp.)
"The future of BI / Data Analysis tools!"
What do you like best about Equals?

As a BI / data analyst, Equals is pretty much a dream come true! We love their intuitive interface which takes your regular spreadsheet to a whole other level due to its seamless integration with a DBMS and a data visualization tool. Plus, the peace of mind that comes from automated reporting is priceless. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Setting up databases that require bespoke connections --such as GA4-- can be a bit challenging. However, their staff is always ready to give a helping hand and guide us through these kinds of processes. Review collected by and hosted on G2.com.

Aidan L.
AL
CEO and Founder
Mid-Market (51-1000 emp.)
"Exceptionally easy for your finance team"
What do you like best about Equals?

We tried a bunch of other solutions but our finance and operations team just didn't adopt them because the learning curve was too steep.

Equals lets your team operate in an environment which is intimately familiar -- spreadsheets.

We had a complex google sheets environment that served us for many years: we had our data warehouse dumping nightly into source sheets that other people could pull into their models. As disciplined as we were this ended up being a very fragile solution.

Equals being able to query the source directly from the data warehouse means less interdependence on sources. An unexpected advantage of this pattern was we could stress less about how we added data into the data warehouse because we could transform it on the way out so easily. That simplified our whole data stack (we moved everything to AirByte).

The other part we loved was the column transforms. No need to worry about formulas not being filled down to the bottom or someone accidentally overwriting a cell. Review collected by and hosted on G2.com.

What do you dislike about Equals?

The licensing should be easiser-- I don't want to chat to sales every time I want to add more people. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market (51-1000 emp.)
"A great tool for accounting and finance professionals"
What do you like best about Equals?

User-Friendly Interface - Equals is extremely easy to learn and use. The intuitive design makes it simple to navigate and utilize its features effectively.

Exceptional Customer Support - The customer support team at Equals is truly outstanding. Their responsiveness and expertise have been invaluable in helping me maximize the tool's potential.

Seamless Data Querying and Visualization - One of the most helpful features is the ability to query data and view/query it in an excel/sheet format without the need for downloading or exporting the data. This saves time and streamlines my workflow significantly.

Daily Usability - Equals has become an integral part of my daily routine. Its reliability and efficiency make it a go-to tool for ad hoc data queries, dashboarding, or reconciliations. The dashboard feature in Equals is a game-changer for our month-end reporting. Creating dashboards is incredibly straightforward, allowing us to visualize and present data effectively with minimal effort. Review collected by and hosted on G2.com.

What do you dislike about Equals?

Data Limits - Equals has incresed their data limits over time, but there is a cap on the amount of data you can query (currently I believe it's 1 million rows). Some of our more complex workbooks were crashing and we had to work around those limits. Would also like capabiilty to export to excel with formulas intact. Review collected by and hosted on G2.com.

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Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

3 months

Equals Features
Reports Interface
Steps to Answer
Graphs and Charts
Calculated Fields
Search
Collaboration / Workflow
Predictive Analytics
Data Visualization
Big Data Services
Data Transformation
Data Modeling
WYSIWYG Report Design
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Equals