Top Rated Epsilon Retail Media Network Alternatives
Good personalization: the platform use data of consumers and help to improving conversion rates. Review collected by and hosted on G2.com.
High cost: it's hard to small companies with limited budgets. Review collected by and hosted on G2.com.
10 out of 11 Total Reviews for Epsilon Retail Media Network
The platform system displays campaigns so they receive solid viewing opportunities because it positions ads directly in front of relevant customers. Everything from ad group setup to performance evaluation can now effortlessly fit under one simplified interface for smooth operations. Powered by genuine customer purchasing experiences along with store traffic behavior monitoring, it provides precise targeting insights to eliminate guessing your audience's profile. You can adjust your ads in near real time through the analytics features for instant modifications of your marketing performance. Organizations benefit from a single dashboard that reduces time wasted when moving between different marketing platforms. Review collected by and hosted on G2.com.
Custom reports sometimes take longer to load than average. The situation does not create significant problems because the system automatically fixes itself before causing performance disruptions. Review collected by and hosted on G2.com.
I really loved the capabilities of the ERP netwrok for target focused marketing and also it is east to integrate from other marketing tools and campaign maangement capability is quite useful Review collected by and hosted on G2.com.
The current reporting capabilities needs to be improved and made easier to use. Also the onboarding training of the tool takes significant time Review collected by and hosted on G2.com.
Epsilon, as a part of Publicis group has a massive omnichannel network to provide a plethora of retail platform. It's targeting is very unique with over 75% hit rate.
Excellent for CPL campaign and sales leads. Review collected by and hosted on G2.com.
It doesn't have 100% protected exclusion filter. Specially for age restricted campaigns like alcohol or tobacco, you need to use 3PL network to keep your brand safe. Need to be 100% safe for all brands. Review collected by and hosted on G2.com.
From my perspective, Epsilon offers some pretty cool features. I've learned to love their data analytics capabilities, which have helped tailor our marketing strategies. Their integration options are also a fantastic, allowing us to seamlessly connect various internal and external marketing tools and channels. Additionally, their personalized email marketing solutions have significantly improved our customer engagement rates, which has been a huge plus for our business outreach efforts. Review collected by and hosted on G2.com.
Despite its robust data capabilities and integration features, Epsilon can be quite challenging to navigate at first. This steep learning curve is a significant barrier, especially when onboarding new employees. Furthermore, I've found that their customer support sometimes lags, which can be frustrating when immediate issues arise that need prompt resolution, like crisis management. These factors can hinder the overall effectiveness of using their service for streamlined marketing efforts but once comfortable, a lot of people seem to be proficient at it (or at least from my perspective). Review collected by and hosted on G2.com.
My favourite method for maintaining customer data is to view the data in order to readily make business decisions from a development standpoint. Review collected by and hosted on G2.com.
I am unhappy with the method of reporting which commonly renders the platform difficult to use and complex which hinders the growth and development of my company Review collected by and hosted on G2.com.
Epsilon uses their software to mine all of our service data, and send relevant updates to our retail service customers to remind them of upcoming vehicle services or service specials. Once the initial setup has been completed, it is a turnkey service. Review collected by and hosted on G2.com.
With the recent reduction in peoples' driving habits, Epsilon didn't change their software to reflect lesser mileage being driven, and are ofter overestimating the mileage on our customers' vehicles. Review collected by and hosted on G2.com.
I like being able to manage campaigns in one user friendly platform and be able to control bids in almost real time. Review collected by and hosted on G2.com.
I dislike the reporting/attribution structure as it can be sometimes confusing and hard to navigate in the platform Review collected by and hosted on G2.com.
