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Epsilon PeopleCloud Messaging Reviews & Product Details

Tushar D.
TD
Senior Business Analyst - Salesforce COE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

Combines all different data piles into one. Demographic info, offline purchases, website visits, email opens whatever you have they'll all connect to a representation of that person Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

Sometimes difficult to integrate and licence cost Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

Marketing automation Review collected by and hosted on G2.com.

Epsilon PeopleCloud Messaging Overview

What is Epsilon PeopleCloud Messaging?

Use the power of digital messaging to create human connections in the moments that matter

Epsilon PeopleCloud Messaging Details
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Product Description

Use the power of digital messaging to create human connections in the moments that matter


Seller Details
Seller
Epsilon
Year Founded
1969
HQ Location
Irving, TX
Twitter
@EpsilonMktg
6,651 Twitter followers
LinkedIn® Page
www.linkedin.com
9,751 employees on LinkedIn®
Ownership
NYSE:ADS
Phone
1-800-309-0505
Total Revenue (USD mm)
$7,138
Description

Epsilon is a leading marketing technology and data-driven solutions provider that specializes in helping brands enhance their customer engagement and drive measurable results. With a comprehensive suite of services including data management, email marketing, and personalized digital marketing strategies, Epsilon empowers businesses to connect with their audiences effectively. Leveraging advanced analytics and insights, Epsilon enables clients to optimize their marketing efforts and achieve their objectives across multiple channels. For more information, visit their website at [www.epsilon.com](https://www.epsilon.com).

Recent Epsilon PeopleCloud Messaging Reviews

Tushar D.
TD
Tushar D.Mid-Market (51-1000 emp.)
5.0 out of 5
"Powerfull email marketing platform"
Combines all different data piles into one. Demographic info, offline purchases, website visits, email opens whatever you have they'll all connect ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"User Grouping Specialist"
The best place to create customer cohorts and plan campaign accordingly for better results.
Sheik D.
SD
Sheik D.Mid-Market (51-1000 emp.)
4.5 out of 5
"Best CDP platform to grow you business"
One of the best marketing platform where you can personalize your automation communication at the fullest with CDP. This will uplift you business g...
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Epsilon PeopleCloud Messaging Media

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17 out of 18 Total Reviews for Epsilon PeopleCloud Messaging

4.4 out of 5
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Epsilon PeopleCloud Messaging Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Paras R.
PR
Software Tester
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

Smoothness in use and implementation is where Epsilon People Cloud Messaging excels. Creation and scheduling of campaigns are a breeze thanks to its easy-to-use interface.Even for platform-Unacquainted testers,the easily accessible support further streamline the onboarding process.

Rich features that enable cross-channel communication and fine-grained personalization are what really make this system stand out. Epsilon offers solutions for various campaign requirements,ranging from dynamic content blocks to real-time journey orchestration.Despite the initially intimidating abundance of features,exploration is made enjoyable and accessible by the modular interface and clear labeling. Obviously ,the best indicator of a platform's success is regular use. With a devoted user base,Epsilon has demonstrated its efficacy and dependability through a high adoption rate.I had very few problems with bugs or performance during testing,which confirms its stability and robustness. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

Despite its robust features,Epsilon PeopleCloud Messaging can be difficult to test.It can be complicated to integrate with current systems,requiring a lot of customization and configuration work.Despite being knowledgeable, customer service feels isolated,and even minor problems frequently need to be escalated.The testing process is impeded by the absence of smooth integration and prompt support,which irritates even the most experienced tester and slows down progress. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

Epsilon People Cloud Messaging takes on the problems of the fragmented customer journey head-on. Inconsistent experiences and data silos resulted from our previous juggling of several tools for push,SMS, and email notifications. These days,there is just one platform,smooth cross-channel delivery,and a single customer view.Less bugs, quicker testing cycles,and eventually more seamless,customized user interactions will result from this,increasing user satisfaction and engagement. Review collected by and hosted on G2.com.

Raunak D.
RD
Senior Software Analyst
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Epsilon PeopleCloud Messaging?

-Best thing about Epsilon, it shows the demographics of the person which helps to fill the gap.

- It is clear and secure platform across all.

- It provides everyone with a COREID(unique id) which help us to uniquely identify the person irrespective of any change.

- Relvant messages reaches to each and every device.

- It is easy to use and the customer supports is also good. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

- Platform needs little design improvement to make it look more attractive and official.

- More emojis should be added.

- The speed and efficiency of epsilon is sometimes limiting. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

We are connecting to number of people daily but Epsilon provides the demographics of that person which help us to understand the person background more deeply. Review collected by and hosted on G2.com.

Nikhil  A.
NA
Staff Software Engineer
Information Technology and Services
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

The best thing about Epsilon Messaging is it allows for messaging across various channels like email, sms,etc. It offers robust personalisation tools for automated messaging workflows. It also designed in a way to handle large scale messaging campaigns. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

One thing that can be disliked about Epsilon is sometimes the platform might have a learning curve and it can be a bit complex sometimes to integrate. The cost can also be one of the factor that can be disliked. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

The Epsilon Messaging solves the multi channel communication for our business which helps in providing the workflows for messaging. It also helped in detailed analytics to track our business campaigns and to understand customer interactions. Review collected by and hosted on G2.com.

Sheik D.
SD
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

One of the best marketing platform where you can personalize your automation communication at the fullest with CDP. This will uplift you business growth as they provide the beat customer experience and easy to use. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

The cost can be one of the factor that can be dislike as ever features will comes with price, where this will be bit challenging for a smaller company. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

Most of the business need will be like use one single platform for all channel will be the best way to avoid most of the problem and detailed analytics to tract is addition way that epsilon solves our busniess. Review collected by and hosted on G2.com.

Maria P.
MP
Digital Marketing Manager
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

One of the biggest advantages of Epsilon PeopleCloud Messaging is its flexibility. With so many communication channels to choose from, you can create tailored campaigns that reach your target audience wherever they are. The tool also offers advanced analytics and reporting, so you can track your campaign's performance and make data-driven decisions. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

While Epsilon PeopleCloud Messaging is an incredibly powerful tool, it may not be the right fit for every business. The platform is geared towards larger companies with robust marketing budgets and extensive customer databases. Smaller businesses may find it difficult to justify the cost of the tool or to fully utilize its features. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

Overall, Epsilon PeopleCloud Messaging offers a wealth of benefits for marketers. By integrating multiple communication channels and automating campaigns, you can reach more customers with personalized messaging. The advanced analytics and reporting features also allow you to track your campaign's success and optimize future efforts. Review collected by and hosted on G2.com.

RJ
Marketing and CRM Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

It is one of the most productive software to work with and provides the best client services. The availability of initial startup might be disturbing for some due to excessive features and multiple commands but you will get habitual with time. Another ideal feature of this premium messaging tool is the ability to set up boundaries for the targeted audience and you get a user-friendly dashboard for applying various strategies. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

The software demands extra charges for adding more features and it is just a normal thing but still, not everyone can afford the sudden hype. Additionally, the software fails to offer real-time product dealing, and customers have to accept their fixed policies. The disaster that developers do here is the unavailability of editing options and this could be a serious problem for some. Moreover, you get a limited number of data and the communication resourcing channels are not good here. Additionally, you will get exhausted by the attribution feature and this can drive you nuts. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

There are immense beneficial aspects of this tremendous software and the one which I like the most is its impeccable ability to offer the best advertisement options. So, the ones with less creative skills can boost their growth using these premium gadgets. All in all, Epsilon PeopleCloud Messaging is the most suggested one with the best class rating. This software doesn't demand any high price for extra vengeance features. Review collected by and hosted on G2.com.

Dharmraj S.
DS
Head of Product Marketing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

I like the most important thing in the epsilon is campaign management. Overall all the system is good. I had a very good experience in my previous company. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

I think few of features are not that much useful for me just because I was using for only franchise distribution business. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

They charged extra for additional features that increase the cost. That's the reason small marketer can't afford. Review collected by and hosted on G2.com.

Simena B.
SB
Graphic Designer
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

It is very good in creating personalized marketing campaigns with a good rate of success. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

I dislike its limited ability to automate campaigns because it's very limited and takes a lot of time to do things right. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

As I said before, their services has a good rate of success. It will help you acieve your marketing objectives. Review collected by and hosted on G2.com.

GC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Epsilon PeopleCloud Messaging?

It is one of the best CDP platform that helps in managing all data in one place and using the data for various campaigns Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

Difficult in relational table joins and working on with joins are tough Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

It helps in creating better personalisation for the users Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Epsilon PeopleCloud Messaging?

Efficiency and Personalization: Epsilon PeopleCloud Messaging excels in delivering communication solutions while providing a personalized touch, enhancing overall user engagement and statisfaction. Also a big thumb up for customer support. Review collected by and hosted on G2.com.

What do you dislike about Epsilon PeopleCloud Messaging?

I'm new to this platform but I think limited integration options maybe downside of it. Review collected by and hosted on G2.com.

What problems is Epsilon PeopleCloud Messaging solving and how is that benefiting you?

Epsilon PeopleCloud Messaging aims to solve communication challenges by offering targeted and personalized messaging solutions. This platforms often help businesses enhance customer engagement, improve marketing campaign effectiveness, and streamlined communication processes. Review collected by and hosted on G2.com.