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Emplifi Customer Engagement Platform Reviews

GP
Product Manager
Mid-Market(51-1000 emp.)
Product Reviewed: Emplifi Customer Engagement Platform
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Validated Reviewer
Review source: G2 invite
Incentivized Review
Products used within Emplifi Customer Engagement Platform: Emplifi Social Marketing Cloud
What do you like best about Emplifi Customer Engagement Platform?

One of the things that I find very useful about Emplifi is that it helps us a lot with managing our contact with our customers and community. We used to have many problems with the content we published on social media, mainly because we didn't have a good organization, but now, thanks to Emplifi, all of those problems are solved. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Customer Engagement Platform?

It would be fantastic if they could improve the user experience because sometimes the website and the tools are a bit slow, especially in the dashboards section which may be annoying to some people. Review collected by and hosted on G2.com.

What problems is Emplifi Customer Engagement Platform solving and how is that benefiting you?

As i said before, we used to have many problems organizing our ideas and content, especially the schedule and how to connect with our customers. Emplifi helped us a lot in combining all these problems and solving them with one tool, which has improved our statistics and ratios. Review collected by and hosted on G2.com.

Emplifi Customer Engagement Platform Suite Overview

What is Emplifi Customer Engagement Platform?

The all-in-one platform empowering teams across the organization to drive real results on any digital or social channel.

Included with this Suite
Emplifi Customer Engagement Platform Details
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Seller Details
Seller
Emplifi
HQ Location
Columbus , US
LinkedIn® Page
www.linkedin.com
641 employees on LinkedIn®
Description

Emplifi provides exceptional digital customer experiences via a platform trusted by more than
0,000 of the world’s leading brands. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth, resulting in happy customers, increased product sales, and improved brand loyalty.


Michele S.
MS
Overview Provided by:

Recent Emplifi Customer Engagement Platform Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"An organised and simplified tool for all social media needs"
It is quite user friendly, UX is superb and allows you to customize to a great extent. Reports can be extracted basis the need of every person.
GP
Gerardo P.Mid-Market (51-1000 emp.)
4.5 out of 5
"One of the best platforms for Marketing"
One of the things that I find very useful about Emplifi is that it helps us a lot with managing our contact with our customers and community. We us...
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Emplifi Customer Engagement Platform Media

364 out of 365 Total Reviews for Emplifi Customer Engagement Platform

4.4 out of 5
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Emplifi Customer Engagement Platform Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Emplifi Customer Engagement PlatformQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Paula P.
PP
Content Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

It's super useful to gather in a dashboard all moderation channels. Also, for making monthy/yearly reports, it has more data than what Meta provides. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

I would prefer more agility on updating the platform with the fast-paced updates that instagram proposes, specially this first month o the year. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Eases moderation task. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Emplifi Social Marketing Cloud?

I like that you can gather all your social media and content in one place and also post directly to all or one social media the content, as well as you can review every stat from one place. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

What I find difficult is that by the way our social media is linked to the platform we aren´t able to see the stats of paid posts made only organic post are able to give the data. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

The good thing is being able to see all the stats about your social media in one place, as well as benchmmark your competition and see their stats all in one place. Review collected by and hosted on G2.com.

EC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

I find the 'community' tab very benefical for keeping up to date of not only social inboxes but what people are saying on their public profiles about the company. I also found the customer support very quick to respond to queries and dedicated to ensuring that the problem is resolve. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

What I dislike the most is the ability to integrate platforms. From our side the person who set up the company's instagram account has left the business so we have yet to be able to set up that channel on our page. However, I must say when we wished to add our LinkedIn page the emplifi team were able to quickkly set it up ad all previous posts were also visible on the page. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

It is utilising the benefits of AI with the 'Use AI Composer' feature. This removes a lot of lead time when creating copy for content as the AI examples give me a steer in direction of how my messaging should be Review collected by and hosted on G2.com.

Carolina I.
CI
Community Management
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Emplifi Social Marketing Cloud?

It's a complete plataform and thats makes de difference. I really appreciate how easy is responding social interacions, create and organize tags and take insighsts. Emplifi is always improving tools to turns it into a complete plataform

The plataform is stable, never has fail conections, it's fast and fluid. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

IA texts could help in other languages. Publish tool could suport HEIC images as thumbails, and sometimes the thumbnail flip when get published. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

all-in-one solution. I use to responding the followers at Brazil Lindt Account on DMs and coments. I use it too to take a look at posts that people tag/mencioned the brand. This year I started to use publish tool and I'm enjoing Review collected by and hosted on G2.com.

Rodrigo P.
RP
Analista de Comunicação | Publicidade e Digital
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Emplifi Social Marketing Cloud?

Emplifi has a nice user interface, the implementation is easy with real fast social channel integrations, and a great customer service, with quick replies and extensive documentation, including a Learning through on-demand trainings, how-to videos, guides and certifications. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

They do need to improve LinkedIn and TikTok integrations, allowing users to track mentions and other features. That is one major setback for users, which will have a better experience at these social networks' native dashboard. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Centralize all social media channels management in one place, with data and insights through custom labeling and dashboards. Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

I love being able to store, schedule and then report on social media content. Its an intuitive platform with regularly updated features that are useful for a wide array of social media marketing roles - from creative to community management. This is a platform I use every day, all day for majority of my work. Also appreciate the speedy support anytime there's been an issue, including updates. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

I do wish there was more consistency among reporting for various channels, but understand some of that is limited API based on the specific channel. I also wish there was more customization opportunity for content collections, such as bulk tagging. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

I love the real time insights on content performace and analytics. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Emplifi Social Marketing Cloud?

Custom content labeling, automation labeling, and listening queries all able to be brought into custom dashboards are all *incredible* features. Companies can use these to segment content based on the custom data valuable to them and draw insights easily. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

Sometimes app features are difficult to find or not intuitive. For example, managing scheduled reports is under the user's profile rather than under content or dashboards. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Custom content labeling, automation labeling, and listening queries all able to be brought into custom dashboards are all *incredible* features. Companies can use these to segment content based on the custom data valuable to them and draw insights easily, which is how we're using these features to influence content strategy and reporting. Review collected by and hosted on G2.com.

Response from Michele Smaldino of Emplifi Social Marketing Cloud

Dear Customer,

Thank you for your feedback and apologize for any frustration you may have experienced with our chat support!

For additional support, you can contact us via email at support@emplifi.io or through the Customer Center at support.emplifi.io, both of which will provide a tracking number. You can also view all open support cases through the Customer Center.

You can expect an upcoming enhancement in the way you access all support resources.

Marta A.
MA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

The thing I like the most is that some of the analysis it offers -such as comment sentiment, UGC volume, profile comparison- gives you a very interesting perspective to add qualitative insights, beyond the pure data.

In addition, it is a very intuitive tool, that anyone in the team can use it even if they are not part of the analytics or data team.

It's quite easy to connect with the different social media platforms. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

I would like to have more customisation options in the dashboards, so that I can automate my processes according to the different ways customers measure.

The customer service is fast and often helpful, but when you ask technical questions they sometimes don't look at the real problem and always redirect you to different blog articles. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

To report social media results, both routine and campaign performance. Review collected by and hosted on G2.com.

AV
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

Some of the tools that I consider fantastic are the creation of reports, which are automatic and easy to create, the AI implementation to improve copies, and the Inspiration asset where I can review and get inspired by what other companies are doing.

Customer support chat is also an incredible tool and a fantastic feature to get a follow-up instantly. I'm happy to say that I don't often use this asset, as the platform usually works great.

The integration of many social media platforms including TikTok is incredible. Everything works perfectly and in real-time, like the posts publishing is instant, the publishing of comments and notifications are also received at the instant. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

Nothing relevant. Just that sometimes some APIs fail but we are notified and it's usually solved quickly, so it's not a big deal. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

Messages and comments management: we received a lot of messages that require instant attention as many of them are leads. The platform is user-friendly and has many filters and assets that help us to manage properly every message, also the assignment tool works fantastic and it helps us to assign messages to the proper departments and provide an answer according to their message.

Posts Publishing: the fact that Emplifi has so many options and edit tools to post photos and videos, solve a lot of problems that we had with previous platforms. Also, the recent AI implementation to improve copies works flawlessly. Review collected by and hosted on G2.com.

Verified User in Primary/Secondary Education
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Emplifi Social Marketing Cloud?

Emplifi is amazing for scheduling posts ahead of time, as well as viewing a range of analytics for each platform as needed. Any social media manager should use! The customer support was super quick and thorough, and the support person I had was so friendly. My team uses this often, almost every day. Adding my accounts/connecting was also easy, so the ease of implementation in that regard was good. Review collected by and hosted on G2.com.

What do you dislike about Emplifi Social Marketing Cloud?

The widgets feature is a little confusing to me, and it is taking me a while to get my bearings, so the ease of integration is a little slow and tricky, in my opinion. Review collected by and hosted on G2.com.

What problems is Emplifi Social Marketing Cloud solving and how is that benefiting you?

So sorry, I hate to be that person, but problems *are!

Emplifi helps with scheduling posts, as there are not a lot of good, user-friendly apps that have accomplished that. Review collected by and hosted on G2.com.