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Element Human Reviews & Product Details

Element Human Overview

What is Element Human?

Measure Creator Marketing Success *No magic spells or mystical proxy metrics required. A sophisticatedly simple measurement framework for campaign impact. This product is for insight, marketing and brand pioneers and power users who want visibility into brand data at every stage of the funnel relevant across digital channels. Compare creators, creatives, platforms, content types, and brands. Rank them vs. the Element Human Benchmarks. Craft the story in the way only you can. Stopping Power measures the content's ability to capture attention in the feed. Capturing attention leads to increased brand awareness. Staying Power measures the content's ability to create an enduring emotional association with the brand. Capturing memory leads to increased purchase intent. Make what's valuable, easily available. Measure once, cut once.

Element Human Details
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Product Description

Measure Creator Marketing Success *No magic spells or mystical proxy metrics required. A sophisticatedly simple measure to predict campaign impact, revealing a campaign's full funnel impact. Stopping Power measures the content's ability to capture attention in the feed. Capturing attention leads to increased brand awareness. Staying Power measures the content's ability to create an enduring emotional association with the brand. Capturing memory leads to increased purchase intent. Compare creators, creatives, platforms, content types, and brands. Rank them vs. the Element Human Benchmarks. Craft the story in the way only you can. Delivered at the speed of modern marketing. Wait for hours, not weeks, to digest, diagnose, and decide. Claimed behavior alone doesn't correlate with actual behavior. Only 1.2% of campaign impact is visible using proxy engagement metrics and linear attribution. Make what's valuable, easily available. Measure once, cut once.


Seller Details
Year Founded
2013
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®

Nick W.
NW
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Element Human Media

Element Human Demo - SSP - Sample Chart
Let's play pretend you just ran a few tests....
Element Human Demo - How it works - in a Nutshell
Map your campaign assets' performance. Wait for hours, not weeks, to digest, diagnose, and decide.
Element Human Demo - Staying Power
Staying Power measures the content's ability to create an enduring emotional association with the brand. Capturing memory leads to increased purchase intent.
Element Human Demo - Stopping Power
Stopping Power measures the content's ability to capture attention in the feed. Capturing attention leads to increased brand awareness.
Element Human Demo - Reveal Your Campaigns' Full Impact
Attention - Upper Funnel Brand Awareness Competing for and capturing attention is the price of admission for brand awareness. Memory - Middle Funnel Emotional Association Emotional response and expression lead to memory, and implicit association. Any Daniel Kahneman fans out there? Purcha...
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