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Driftrock Reviews & Product Details

Simon T.
ST
H
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

The Driftrock team has worked with us at Emerging Advisory on several real estate projects. We value Driftrock's professionalism, expertise, and specific platform knowledge when it comes to helping us make the most of our paid advertising. In today's world, competition to get consumers' eyeballs on your online content is high - Driftrock has helped us cut through the noise and find high-quality leads, several of whom have ultimately gone on to purchase from us. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

We are still working together on creating as much success in other markets as our UK focused ads Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

We are a small company and are able to benefit from their expertise and time alongside our own marketing efforts Review collected by and hosted on G2.com.

Driftrock Overview

What is Driftrock?

Driftrock is an Automotive Marketing platform that drives more high quality leads and vehicle sales from your marketing campaigns. Driftrock enabled +$270M of New Vehicle Sales in the last 12 months. - Discover, manage and increase high quality leads from 20+ lead sources and automotive publishers. - Improve lead quality and conversion rates with automated features such as lead validation and lead routing. - Powerful end-to-end tracking from lead to vehicle sold. - Track and optimise for vehicle sales in a cookieless world. - Help customers research and buy with a delightful generative AI-powered experience. Driftrock drives more vehicle sales for 30+ automotive brands in 12 markets. Data-driven teams from Jaguar, MG, Honda, Mercedes and more use Driftrock to drive more car sales.

Driftrock Details
Languages Supported
English
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Product Description

Advanced targeting, automation and ad management. Leverage Facebook custom audiences with dynamic refresh to target B2B prospects for conversion.


Seller Details
Seller
Driftrock
Year Founded
2013
HQ Location
London
Twitter
@driftrock
3,451 Twitter followers
LinkedIn® Page
www.linkedin.com
31 employees on LinkedIn®

Matt W.
MW
Overview Provided by:

Recent Driftrock Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Campaign audiences and forms are so much easier to manage"
Before Driftrock, we manually uploaded audiences to our campaigns. Driftrock has cut down on time spent on campaign audience work on the daily. Ano...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Great product and excellent service"
The dedicated after-sales service and the amount of platform integrations for your online campaigning
AD
Andrew D.
5.0 out of 5
"Driftrock Review"
Driftrock has opened up a better customer journey experience for our customers. The guys at Driftrock are really easy to get along with too!
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Driftrock Media

Driftrock Demo - Driftrock Home
Activate, Track and Optimise all your Lead Generation Campaigns
Driftrock Demo - Driftrock Dashboard Automotive
Create the ultimate Lead Gen Dashboard
Driftrock Demo - Driftrock Lead Validation & Cleansing
Clean and validate leads to ensure on high quality leads are sent through to your sales teams
Driftrock Demo - Driftrock Library
Discover 20+ lead sources and tools you can activate!
Driftrock Demo - Driftrock Geo-analysis
Real time analysis of leads generated
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Have you used Driftrock before?
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12 out of 13 Total Reviews for Driftrock

4.6 out of 5
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12 out of 13 Total Reviews for Driftrock
4.6 out of 5
12 out of 13 Total Reviews for Driftrock
4.6 out of 5
G2 reviews are authentic and verified.
Verified User in Publishing
AP
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Driftrock?

Before Driftrock, we manually uploaded audiences to our campaigns. Driftrock has cut down on time spent on campaign audience work on the daily. Another bonus is that Driftrock is so quick to alert you when something has disconnected and not working, which our previous vendor did not do. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

Driftrock charges by record, which if you're a news organization, is difficult to manage. We've had to cut some audiences because of this to ensure we're not jumping up in price. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Time spent manually uploading audiences and ensuring forms are integrated from Facebook so we don't lose engagement on our newsletters. Review collected by and hosted on G2.com.

AD
Innovation and Trials Manager
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Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

Driftrock has opened up a better customer journey experience for our customers. The guys at Driftrock are really easy to get along with too! Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

There isn't anything I dislike. I believe as the tool grows, there will be more opportunities to add lead sources to the platform Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Driving leads through to sales in a timely and customer centric way Review collected by and hosted on G2.com.

Verified User in Retail
AR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Driftrock?

Support from the team at Driftrock is always great Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

Sometimes things break; there are occasional quirks with connectors to systems such as our ESP (Dotdigital). Fortunately, excellent customer support makes up for any technical problems. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Connecting different data sources for leads together and doing so seamlessly without relying on platform support (I've had things break in Facebook so much over the years that I hate relying on them solely). Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

The platform is really easy to navigate and the team is constantly updating the dashboard to be intuitive and seamless. The team is really helpful and always on hand to help with any technical or reporting issues. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

We have a few back-end tech issues with the system, disconnecting with our ad vendors. However, this is more of an issue on the vendors' side rather than with the Driftrock system. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Driftrock helps our clients track leads and qualify them in our system, avoiding any duplicates or data processing anomalies. They also help with servicing handling the complex conversation with our lead qualification provider and client, data teams. Review collected by and hosted on G2.com.

Verified User in Automotive
AA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Driftrock?

The close working relationship between the account team members, us and the external account teams. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

N/A - overall very satisfactory service offered by Driftrock Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

We are currently using Driftrock for lead gen, we are also working to roll out DR across a variety of different publishers and media channels. We will also look to use DR to help validate and qualify leads in affiliates marketing. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Driftrock?

Great team, great understanding and problem-solving. Fantastic platform with a really progressive vision and roadmap for development. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

Nothing, So far all I can say is the team a bit of delight to work with, the capabilities of expertise is 2nd to none, and the outputs have been fantastic. Review collected by and hosted on G2.com.

Recommendations to others considering Driftrock:

A fantastic team with a great attitude, amazing problem-solving skills and strong expertise. The platform offers great results and has an impressive roadmap for future development. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

We are solving integration issues on a daily basis.

fantastic performance increases Review collected by and hosted on G2.com.

Verified User in Events Services
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

The dedicated after-sales service and the amount of platform integrations for your online campaigning Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

No dislikes, they have been extremely helpful from the first meeting right through to after sales Review collected by and hosted on G2.com.

Recommendations to others considering Driftrock:

Try it out if you are in the lead capturing field of digital Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Gaining quality leads for high conversion rates Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

Elliot and the team at Driftrock helped get me up to speed with how to make bulk campaign setups. They also have fantastic lead management software, which is easy to use and extremely useful. I would highly recommend Driftrock to any business. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

There was nothing that I disliked about Driftrock and their platform. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

The problems we solved were how to get leads to customers without affecting GDPR and also setting up bulk campaigns. Review collected by and hosted on G2.com.

Chris H.
CH
C
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

We liked the automation with our CRM that captures granular user data, flexible UI , great support service, really helped us acquire and convert leads. Driftrrock made themselves available to us whenever we needed help Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

I could not set it up myself at first, but their support staff were excellent, they have made user journey changes which has made the UI more intuitive Review collected by and hosted on G2.com.

Recommendations to others considering Driftrock:

Spend time with the team and understand their offering Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

Adoptech is a SaaS company that helps other B2B SaaS companies increase sales . We were running a google campaign to acquire leads for our Corporate policy generator. Driftrock helped us capture and convert leads and understand our customers better Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Driftrock?

Reporting dashboards are helpful and coherent for both my team and my clients. The user interface is user friendly for the most part. Review collected by and hosted on G2.com.

What do you dislike about Driftrock?

I don't particularly appreciate having to remap fields manually when creating a new synced form. It would be better if one could duplicate the form and then edit from there. Review collected by and hosted on G2.com.

What problems is Driftrock solving and how is that benefiting you?

It's an easy and simple way to gather leads through paid social activity. Review collected by and hosted on G2.com.