# Best Automotive Marketing Software

  *By [Neya Kumaresan](https://research.g2.com/insights/author/neya-kumaresan)*

   Automotive marketing software is designed to help car dealers market their services and improve their customer base. Automotive marketing software enables new and used car dealerships to capture more leads, empowering them with the ability to make more sales. These tools help dealerships create online listings for their cars, create and distribute marketing materials, and capture and retain leads. For dealerships that sell used vehicles, the use of automotive marketing software can improve overall marketing efforts and lead to inventory growth by finding people looking to sell their cars.

Automotive marketing tools function very similarly to horizontal marketing software, with feature similar to [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [lead capture software](https://www.g2.com/categories/lead-capture).

To qualify for inclusion in the Automotive Marketing category, a product must:

- Help dealerships market their business and inventory
- Provide automotive industry-specific features
- Create dealership websites, post pictures, and capture leads




  
## How Many Automotive Marketing Software Products Does G2 Track?
**Total Products under this Category:** 83

### Category Stats (May 2026)
- **Average Rating**: 4.43/5
- **New Reviews This Quarter**: 14
- **Buyer Segments**: Small-Business 55% │ Mid-Market 45%
- **Top Trending Product**: Kenect (+0.094)
*Last updated: May 20, 2026*

  
## How Does G2 Rank Automotive Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,100+ Authentic Reviews
- 83+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Automotive Marketing Software Is Best for Your Use Case?

- **Leader:** [Podium](https://www.g2.com/products/podium/reviews)
- **Highest Performer:** [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews)
- **Easiest to Use:** [Podium](https://www.g2.com/products/podium/reviews)
- **Top Trending:** [Matador](https://www.g2.com/products/matador/reviews)
- **Best Free Software:** [Spyne](https://www.g2.com/products/spyne/reviews)

  
  ## What Are the Top-Rated Automotive Marketing Software Products in 2026?
### 1. [Podium](https://www.g2.com/products/podium/reviews)
  Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 2,012
**How Do G2 Users Rate Podium?**

- **Ease of Admin:** 9.3/10 (Category avg: 8.6/10)
- **Messaging:** 9.3/10 (Category avg: 8.6/10)
- **Mobility:** 9.1/10 (Category avg: 8.5/10)
- **Reporting:** 8.6/10 (Category avg: 8.4/10)

**Who Is the Company Behind Podium?**

- **Seller:** [Podium](https://www.g2.com/sellers/podium)
- **Company Website:** https://www.podium.com
- **Year Founded:** 2014
- **HQ Location:** Lehi, UT
- **Twitter:** @PodiumHQ (4,186 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9203219/ (1,544 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Owner, General Manager
  - **Top Industries:** Automotive, Retail
  - **Company Size:** 60% Small-Business, 35% Mid-Market


#### What Are Podium's Pros and Cons?

**Pros:**

- Ease of Use (393 reviews)
- Helpful (352 reviews)
- Easy Communication (314 reviews)
- Communication (312 reviews)
- Useful (224 reviews)

**Cons:**

- Missing Features (95 reviews)
- Messaging Issues (94 reviews)
- Limited Features (77 reviews)
- Expensive (71 reviews)
- Poor Customer Support (65 reviews)

### 2. [Spyne](https://www.g2.com/products/spyne/reviews)
  Spyne is helping businesses create high-quality product visuals at scale with AI


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 32
**How Do G2 Users Rate Spyne?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Spyne?**

- **Seller:** [Spyne](https://www.g2.com/sellers/spyne)
- **Year Founded:** 2018
- **HQ Location:** Gurgaon, Haryana
- **Twitter:** @spyne (6 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/spyne-ai/ (376 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive, Photography
  - **Company Size:** 72% Small-Business, 25% Mid-Market


#### What Are Spyne's Pros and Cons?

**Pros:**

- Customer Support (14 reviews)
- Ease of Use (9 reviews)
- Quality (9 reviews)
- AI Tools (3 reviews)
- Helpful (3 reviews)

**Cons:**

- Slow Loading (2 reviews)
- Inaccuracy (1 reviews)
- Limited Editing Capabilities (1 reviews)
- Poor Quality (1 reviews)
- Upload Issues (1 reviews)

### 3. [DealerSocket](https://www.g2.com/products/dealersocket/reviews)
  Experience the automotive industry leader in CRM. Sell more vehicles and drive profitability with the most powerful set of features in the market. Consolidate your customer intelligence in one system. Leverage seamless integration of your sales, marketing, service, desking, data mining, website, and digital retailing capabilities. Manage a faster, more effective sales process with streamlined workflows and robust call management and lead management systems.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 62
**How Do G2 Users Rate DealerSocket?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.6/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind DealerSocket?**

- **Seller:** [DealerSocket](https://www.g2.com/sellers/dealersocket)
- **Year Founded:** 2001
- **HQ Location:** Irving, Texas
- **Twitter:** @DealerSocket (9,409 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/74360/ (1,155 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Sales Consultant
  - **Top Industries:** Automotive
  - **Company Size:** 53% Mid-Market, 39% Small-Business


### 4. [Carsforsale.com](https://www.g2.com/products/carsforsale-com/reviews)
  With over 24 years of experience, Carsforsale.com is a leader in the online automotive industry, serving over 22,500 independent and franchise dealers in the U.S. We offer a suite of 35+ technology-driven tools designed to drive exposure, efficiency, and results. With 100 million annual shoppers, Carsforsale.com has the most effective lead-generation in the industry! This is all available for an incredible value of $99 per month with no contracts or setup fees! Give us a call to learn more: 866-651-6493


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 23
**How Do G2 Users Rate Carsforsale.com?**

- **Ease of Admin:** 9.1/10 (Category avg: 8.6/10)
- **Messaging:** 8.2/10 (Category avg: 8.6/10)
- **Mobility:** 9.2/10 (Category avg: 8.5/10)
- **Reporting:** 9.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind Carsforsale.com?**

- **Seller:** [Carsforsale.com](https://www.g2.com/sellers/carsforsale-com)
- **Year Founded:** 1999
- **HQ Location:** Sioux Falls, SD
- **Twitter:** @Carsforsalecom (9,610 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2502670/ (205 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 88% Small-Business, 12% Mid-Market


### 5. [Dabadu XRM](https://www.g2.com/products/dabadu-xrm/reviews)
  Dabadu XRM is your all-in-one automotive command center—CRM, equity mining, digital retailing, and more—finally built to work as one. No more bouncing between tools. No lag. Just faster deals, better margins, and a system your team won’t hate using. Double your integrations. Cut your tech stack in half. Sell more cars, make more profit, and actually enjoy your tech for once.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 129
**How Do G2 Users Rate Dabadu XRM?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Messaging:** 9.9/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)
- **Reporting:** 9.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind Dabadu XRM?**

- **Seller:** [Dabadu](https://www.g2.com/sellers/dabadu)
- **Year Founded:** 2020
- **HQ Location:** Kitchener, Ontario
- **Twitter:** @Dabadu_ai (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/dabadu-ai/ (18 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Finance Manager, Product Specialist
  - **Top Industries:** Automotive
  - **Company Size:** 70% Mid-Market, 24% Small-Business


### 6. [Matador](https://www.g2.com/products/matador/reviews)
  Welcome to the future of Marketing & Automation. Matador helps businesses create a personalized and engaging conversational experience for every customer interaction throughout the buying journey with Artificial Intelligence & Automation. Discover the benefits of automation with the added power of customization that instantly increases sales, improves productivity & provides the perfect customer experience.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 41
**How Do G2 Users Rate Matador?**

- **Ease of Admin:** 9.8/10 (Category avg: 8.6/10)
- **Messaging:** 9.6/10 (Category avg: 8.6/10)
- **Mobility:** 9.3/10 (Category avg: 8.5/10)
- **Reporting:** 9.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind Matador?**

- **Seller:** [Matador.ai](https://www.g2.com/sellers/matador-ai)
- **Company Website:** https://matador.ai/
- **HQ Location:** Montreal
- **Twitter:** @matador_ai (15 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/28859155/ (129 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** General Manager
  - **Top Industries:** Automotive
  - **Company Size:** 62% Small-Business, 30% Mid-Market


### 7. [Dealer Inspire](https://www.g2.com/products/dealer-inspire/reviews)
  Dealer Inspire provides responsive design, schema, snippets, conversion rate optimization and ROI tracking.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Dealer Inspire?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Messaging:** 8.8/10 (Category avg: 8.6/10)
- **Mobility:** 9.0/10 (Category avg: 8.5/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Dealer Inspire?**

- **Seller:** [Dealer Inspire](https://www.g2.com/sellers/dealer-inspire)
- **Year Founded:** 2013
- **HQ Location:** Naperville, Illinois
- **LinkedIn® Page:** https://www.linkedin.com/company/dealer-inspire/ (333 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 45% Mid-Market, 27% Small-Business


### 8. [The Ansira platform](https://www.g2.com/products/the-ansira-platform/reviews)
  Enterprise brands don't just run marketing campaigns — they manage complex ecosystems of dealers, franchisees, distributors, agents, and local partners. Without coordination, these networks become fragmented, leading to inconsistent messaging, inefficient spend, and limited visibility into performance. The Ansira platform is purpose-built to solve that by unifying the technology, data, and expertise that brands and their partners need to operate as one synchronized ecosystem.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 280
**How Do G2 Users Rate The Ansira platform?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Messaging:** 8.0/10 (Category avg: 8.6/10)
- **Mobility:** 6.2/10 (Category avg: 8.5/10)
- **Reporting:** 7.4/10 (Category avg: 8.4/10)

**Who Is the Company Behind The Ansira platform?**

- **Seller:** [Ansira](https://www.g2.com/sellers/ansira)
- **Company Website:** https://ansira.com
- **Year Founded:** 1919
- **HQ Location:** St. Louis, US
- **LinkedIn® Page:** https://www.linkedin.com/company/15013/ (1,263 employees on LinkedIn®)

**Who Uses This Product?**
  - **Who Uses This:** Travel Advisor, Marketing Manager
  - **Top Industries:** Leisure, Travel & Tourism, Marketing and Advertising
  - **Company Size:** 60% Small-Business, 21% Mid-Market


#### What Are The Ansira platform's Pros and Cons?

**Pros:**

- Ease of Use (17 reviews)
- Features (11 reviews)
- Helpful (9 reviews)
- Easy Integration (8 reviews)
- Easy Integrations (8 reviews)

**Cons:**

- Expensive (4 reviews)
- High Pricing (4 reviews)
- Difficult Learning (3 reviews)
- Feature Limitations (3 reviews)
- Improvement Needed (3 reviews)

### 9. [CDK CRM](https://www.g2.com/products/cdk-crm/reviews)
  CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 71
**How Do G2 Users Rate CDK CRM?**

- **Ease of Admin:** 8.7/10 (Category avg: 8.6/10)
- **Messaging:** 6.7/10 (Category avg: 8.6/10)
- **Mobility:** 6.3/10 (Category avg: 8.5/10)
- **Reporting:** 8.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind CDK CRM?**

- **Seller:** [CDK Global](https://www.g2.com/sellers/cdk-global)
- **Year Founded:** 1972
- **HQ Location:** 11809 Domain Drive, Austin, Texas 78758, United States
- **Twitter:** @CDKGlobal (6,416 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cdknorthamerica/ (8,323 employees on LinkedIn®)
- **Ownership:** NASDAQ:CDK

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 57% Mid-Market, 25% Small-Business


### 10. [AutoAlert](https://www.g2.com/products/autoalert/reviews)
  AutoAlert is a data mining & lead generation software tool for automotive dealerships.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate AutoAlert?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind AutoAlert?**

- **Seller:** [AutoAlert](https://www.g2.com/sellers/autoalert)
- **Year Founded:** 2004
- **HQ Location:** London, GB
- **Twitter:** @AutoAlertcxm (1,775 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/autoalert (6 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 50% Mid-Market, 40% Small-Business


### 11. [PureCars](https://www.g2.com/products/purecars/reviews)
  PureCars is a leading Automotive Software and Managed Services Company serving Dealerships, Advertising Associations, and OEMs across the North American retail automotive industry. Our software and services drive unfair competitive advantages to over 2,500 retail operations in the US and Canada, and underpins the operations of over 60 Automotive Agencies. We’re a certified digital provider for 16 OEM Programs and compliant with over 40 Brands.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 11
**How Do G2 Users Rate PureCars?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Messaging:** 9.2/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)
- **Reporting:** 9.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind PureCars?**

- **Seller:** [PureCars](https://www.g2.com/sellers/purecars)
- **Year Founded:** 2007
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @PureCars (1,456 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1782137 (256 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 36% Mid-Market, 36% Small-Business


### 12. [Dealer.com](https://www.g2.com/products/cox-automotive-dealer-com/reviews)
  Backed by unmatched expertise and unrivaled consumer behavior data, Dealer.com is the premier digital marketing solution and partner for the automotive industry. Providing an integrated platform of Websites, Advertising, Digital Retailing and Managed Services, Dealer.com allows OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to deliver the shortest, fastest and most personalized path to customer engagement.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 31
**How Do G2 Users Rate Dealer.com?**

- **Ease of Admin:** 8.0/10 (Category avg: 8.6/10)
- **Messaging:** 8.1/10 (Category avg: 8.6/10)
- **Mobility:** 7.8/10 (Category avg: 8.5/10)
- **Reporting:** 8.2/10 (Category avg: 8.4/10)

**Who Is the Company Behind Dealer.com?**

- **Seller:** [Cox Automotive](https://www.g2.com/sellers/cox-automotive)
- **Year Founded:** 2009
- **HQ Location:** Atlanta, US
- **Twitter:** @CoxAutomotive (11,508 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cox-automotive-inc-/ (10,433 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 63% Mid-Market, 25% Small-Business


### 13. [Steer](https://www.g2.com/products/steer-by-mechanic-advisor-steer/reviews)
  Steer offers a full suite of CRM tools for independent and multi-location repair shops. With features like text and email reminders, an easy-to-use online appointment scheduler, and reputation management tools, auto shops have everything they need to grow their business and build strong customer relationships. Elevate Your Shop’s Communications with Steer’s Text & Email Messaging Online Scheduling Reserve with Google Maintenance Reminders Deferred Services Reputation Management Advanced Reporting Telematics (coming soon!)


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 18
**How Do G2 Users Rate Steer?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Messaging:** 9.4/10 (Category avg: 8.6/10)
- **Mobility:** 9.2/10 (Category avg: 8.5/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Steer?**

- **Seller:** [Steer](https://www.g2.com/sellers/steer)
- **Year Founded:** 2006
- **HQ Location:** Boston, MA
- **Twitter:** @mechanicadvisor
- **LinkedIn® Page:** https://www.linkedin.com/company/1738876 (154 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 72% Small-Business, 22% Enterprise


### 14. [Craigslist Posting Manager](https://www.g2.com/products/craigslist-posting-manager/reviews)
  Craigslist Posting Manager allows you to post your inventory on Craigslist with the ability to have customized posts, repost ads and post when you want.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Craigslist Posting Manager?**

- **Ease of Admin:** 7.8/10 (Category avg: 8.6/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Craigslist Posting Manager?**

- **Seller:** [AutoFusion](https://www.g2.com/sellers/autofusion)
- **Year Founded:** 1998
- **HQ Location:** San Diego, CA
- **Twitter:** @Autofusion (314 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/88630/ (38 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 62% Small-Business, 31% Mid-Market


### 15. [Driftrock](https://www.g2.com/products/driftrock/reviews)
  Driftrock is an Automotive Marketing platform that drives more high quality leads and vehicle sales from your marketing campaigns. Driftrock fuels $1B+ in vehicle sales annually. - Discover, manage and increase high quality leads from 20+ lead sources and automotive publishers. - Improve lead quality and conversion rates with automated features such as lead validation and lead routing. - Powerful end-to-end tracking from lead to vehicle sold. - Track and optimise for vehicle sales in a cookieless world. - Help customers research and buy with a delightful generative AI-powered experience. Driftrock drives more vehicle sales for 30+ automotive brands in 24 markets. Data-driven teams from BYD, Jaguar, MG, Honda, Mercedes and more use Driftrock to drive more car sales.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Driftrock?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Driftrock?**

- **Seller:** [Driftrock](https://www.g2.com/sellers/driftrock)
- **Year Founded:** 2013
- **HQ Location:** London
- **Twitter:** @driftrock (3,382 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/driftrock/ (34 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 46% Small-Business, 31% Mid-Market


### 16. [Impel](https://www.g2.com/products/impel/reviews)
  Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 15
**How Do G2 Users Rate Impel?**

- **Ease of Admin:** 9.7/10 (Category avg: 8.6/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 8.7/10 (Category avg: 8.5/10)
- **Reporting:** 6.7/10 (Category avg: 8.4/10)

**Who Is the Company Behind Impel?**

- **Seller:** [Impel](https://www.g2.com/sellers/impel)
- **Year Founded:** 2014
- **HQ Location:** New York, New York
- **Twitter:** @getimpel (1,280 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/spincar/about (545 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 67% Mid-Market, 20% Small-Business


### 17. [Composer](https://www.g2.com/products/composer/reviews)
  Composer is a next-gen automotive platform that has been designed from the ground up to give you an intuitive way to promote your stock. You have extensive stock management options, and you'll gain a brilliantly responsive new website to advertise your stock, starting at just £34.99/month


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Composer?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Messaging:** 8.8/10 (Category avg: 8.6/10)
- **Mobility:** 9.3/10 (Category avg: 8.5/10)
- **Reporting:** 9.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Composer?**

- **Seller:** [Haswent](https://www.g2.com/sellers/haswent)
- **Year Founded:** 2019
- **HQ Location:** Stockton-on-Tees, England
- **LinkedIn® Page:** https://www.linkedin.com/company/haswent (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 42% Enterprise, 42% Mid-Market


### 18. [Used Car Dealer Websites](https://www.g2.com/products/used-car-dealer-websites/reviews)
  More than just a website. Friday Systems’ dealer sites include Inventory Management, SEO integration, Lead Notifications and run on WordPress. Priced to Compete.


  **Average Rating:** 3.9/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate Used Car Dealer Websites?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Messaging:** 7.3/10 (Category avg: 8.6/10)
- **Mobility:** 7.0/10 (Category avg: 8.5/10)
- **Reporting:** 7.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Used Car Dealer Websites?**

- **Seller:** [Friday Systems](https://www.g2.com/sellers/friday-systems)
- **Year Founded:** 1983
- **HQ Location:** Ephrata, PA
- **LinkedIn® Page:** https://www.linkedin.com/company/fridaysystems (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 79% Small-Business, 14% Mid-Market


### 19. [Car Portal](https://www.g2.com/products/car-portal/reviews)
  Car Portal is a customizable PHP web software for running multi-user auto classified portal websites.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 20
**How Do G2 Users Rate Car Portal?**

- **Ease of Admin:** 9.4/10 (Category avg: 8.6/10)
- **Messaging:** 9.4/10 (Category avg: 8.6/10)
- **Mobility:** 8.9/10 (Category avg: 8.5/10)
- **Reporting:** 8.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind Car Portal?**

- **Seller:** [NetArt Media](https://www.g2.com/sellers/netart-media)
- **Year Founded:** 2003
- **HQ Location:** N/A
- **Twitter:** @netartmedia (257 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netart-media/ (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 67% Small-Business, 24% Mid-Market


### 20. [Campaign 365](https://www.g2.com/products/campaign-365/reviews)
  Campaign 365 has been designed to simplify and automate all direct marketing, reducing the administration overhead involved in carrying out regular campaigns.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 12
**How Do G2 Users Rate Campaign 365?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 7.8/10 (Category avg: 8.5/10)
- **Reporting:** 7.9/10 (Category avg: 8.4/10)

**Who Is the Company Behind Campaign 365?**

- **Seller:** [Gemini Computer Systems](https://www.g2.com/sellers/gemini-computer-systems)
- **Year Founded:** 1995
- **HQ Location:** Lincoln, United Kingdom
- **Twitter:** @Gemini_Systems (613 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1046686 (11 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 33% Enterprise


### 21. [Dealer Car Search](https://www.g2.com/products/dealer-car-search/reviews)
  Dealer Car Search is a comprehensive suite of products for car dealerships, from CRM system and website builder toinventory and reputation management.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Dealer Car Search?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Messaging:** 8.3/10 (Category avg: 8.6/10)
- **Mobility:** 5.0/10 (Category avg: 8.5/10)
- **Reporting:** 7.8/10 (Category avg: 8.4/10)

**Who Is the Company Behind Dealer Car Search?**

- **Seller:** [Dealer Car Search](https://www.g2.com/sellers/dealer-car-search)
- **Year Founded:** 2006
- **HQ Location:** Louisville, KY
- **Twitter:** @DealerCarSearch (4,585 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/15249935/ (88 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 75% Mid-Market, 67% Small-Business


### 22. [Gubagoo](https://www.g2.com/products/gubagoo/reviews)
  Gubagoo's ChatSmart is an advanced live chat and messaging platform tailored for automotive dealerships, designed to enhance customer engagement and streamline communication. By integrating seamlessly with dealership websites, ChatSmart facilitates real-time interactions between customers and dealership representatives, ensuring prompt responses to inquiries and fostering a more personalized shopping experience. Key Features and Functionality: - Inventory Sharing: Over 72% of customer chats pertain to vehicle inventory. ChatSmart allows dealerships to share vehicle specifications, images, and videos directly within the chat interface, providing customers with immediate access to detailed information. - LivePlays: This feature enables the launch of automated, customized chat experiences triggered by specific customer actions or targeted campaigns, leading to higher conversion rates. - Dynamic Greeters: ChatSmart employs advanced greeter technology that personalizes greetings based on customer behavior and intent, maximizing chat engagement. - Quick Replies: The platform offers short, targeted messages to guide customers efficiently toward desired outcomes. - Publisher: This tool delivers hyper-relevant offers to web visitors based on their unique behavior, enhancing lead conversion. - SMS Integration: Customers can seamlessly transition conversations from desktop to SMS, providing flexibility in communication channels. - Third-Party Integrations: ChatSmart integrates with platforms like Facebook Messenger and Google Analytics, allowing dealerships to connect with customers across multiple channels and track lead sources effectively. Primary Value and Solutions Provided: ChatSmart addresses the need for automotive dealerships to engage with online visitors effectively, converting casual browsers into potential buyers. By offering real-time, personalized communication, the platform enhances the customer experience, builds trust, and increases the likelihood of lead conversion. The integration of inventory sharing, automated chat experiences, and multi-channel communication ensures that dealerships can meet customers where they are, providing timely and relevant information. This comprehensive approach not only improves customer satisfaction but also drives higher-quality leads and boosts sales performance for dealerships.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 13
**How Do G2 Users Rate Gubagoo?**

- **Ease of Admin:** 8.6/10 (Category avg: 8.6/10)
- **Messaging:** 8.6/10 (Category avg: 8.6/10)
- **Mobility:** 8.3/10 (Category avg: 8.5/10)
- **Reporting:** 9.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Gubagoo?**

- **Seller:** [Gubagoo](https://www.g2.com/sellers/gubagoo)
- **Year Founded:** 2012
- **HQ Location:** Boca Raton, FL
- **Twitter:** @gubagoo (799 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3515551 (306 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 85% Mid-Market, 8% Enterprise


### 23. [Upstart Auto Retail](https://www.g2.com/products/upstart-auto-retail/reviews)
  Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help you create an omni-channel car buying experience. Upstart Auto Retail | Online: Engage customers with an innovative and comprehensive digital retail platform. Designed with dealers and car buyers in mind, customers can complete their entire deal online with support from staff via live chat and video walk- through tools, or they can pick up where they left off in the showroom. Upstart Auto Retail | In-Store: Delight guests in your showroom by joining them on their car-buying journey — online and in store. Upstart Auto Retail saves a car-buyer’s online progress and presents deal details to the sales consultant in store, including inventory information, upgrade and accessory options, and instant loan decisions — creating a streamlined and transparent car-buying experience. Upstart Auto Retail | Manager Portal: Invite sales consultants to interact with leadership via live chat to structure deals without ever leaving a guest’s side. Access a single portal to manage multiple deals, track analytics, view sales reports, identify trends, and much more. To learn more about Upstart Auto Retail, visit upstart.com/dealers.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 34
**How Do G2 Users Rate Upstart Auto Retail?**

- **Ease of Admin:** 8.9/10 (Category avg: 8.6/10)
- **Messaging:** 10.0/10 (Category avg: 8.6/10)
- **Mobility:** 10.0/10 (Category avg: 8.5/10)
- **Reporting:** 10.0/10 (Category avg: 8.4/10)

**Who Is the Company Behind Upstart Auto Retail?**

- **Seller:** [Upstart](https://www.g2.com/sellers/upstart)
- **Year Founded:** 2012
- **HQ Location:** San Mateo, CA
- **Twitter:** @Upstart (19,320 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/upstart-network/ (1,890 employees on LinkedIn®)
- **Ownership:** NASDAQ: UPST

**Who Uses This Product?**
  - **Top Industries:** Automotive
  - **Company Size:** 50% Small-Business, 44% Mid-Market


### 24. [ZopDealer](https://www.g2.com/products/zopdealer/reviews)
  ZopDealer is an all-in-one solution to manage your Inventory, leads, and website.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate ZopDealer?**

- **Ease of Admin:** 9.2/10 (Category avg: 8.6/10)
- **Messaging:** 9.2/10 (Category avg: 8.6/10)
- **Mobility:** 8.3/10 (Category avg: 8.5/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind ZopDealer?**

- **Seller:** [ZopDealer](https://www.g2.com/sellers/zopdealer)
- **HQ Location:** N/A
- **Twitter:** @zopdealer (14 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Mid-Market, 29% Small-Business


### 25. [Bluesky Interactive](https://www.g2.com/products/bluesky-interactive/reviews)
  Bluesky Interactive offers car websites and automobile marketing solutions.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate Bluesky Interactive?**

- **Ease of Admin:** 10.0/10 (Category avg: 8.6/10)
- **Messaging:** 9.4/10 (Category avg: 8.6/10)
- **Mobility:** 9.4/10 (Category avg: 8.5/10)
- **Reporting:** 8.3/10 (Category avg: 8.4/10)

**Who Is the Company Behind Bluesky Interactive?**

- **Seller:** [Bluesky Interactive](https://www.g2.com/sellers/bluesky-interactive)
- **Year Founded:** 2002
- **HQ Location:** Coventry, GB
- **Twitter:** @BlueskyTeam (1,565 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/bluesky-interactive-ltd/ (51 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Mid-Market, 40% Small-Business



    ## What Is Automotive Marketing Software?
  [Automotive Software](https://www.g2.com/categories/automotive)
  ## What Software Categories Are Similar to Automotive Marketing Software?
    - [Automotive Digital Retailing Software](https://www.g2.com/categories/automotive-digital-retailing)

  
---

## How Do You Choose the Right Automotive Marketing Software?

### What You Should Know About Automotive Marketing Software

### What is Automotive Marketing Software?

Automotive marketing software provides car dealerships the tools they need to market their inventory and services and grow their customer base. These solutions help dealerships build and deploy an omnichannel strategy that delivers personalized experiences to potential customers and increases sales. Users can list inventory (new cars, used cars, or car parts)  on their sites, create and distribute marketing materials, automate certain marketing and sales workflows, and track ROI for each campaign.

By properly utilizing automotive marketing software, dealerships can target the right prospect at the right time, offer competitive pricing, and ultimately grow their sales pipeline. While dealerships can also use non-verticalized marketing solutions, specialized automotive marketing products offer industry integrations with other automotive software solutions and can connect data from multiple dealership tools into a centralized system for optimal marketing success.

### What are the Common Features of Automotive Marketing Software?

The following are some core features within automotive marketing software that can help users execute lead generation and marketing campaigns:

**Lead management and nurturing automation:** With lead management and nurturing automation, sales teams can automate the process of acquiring and qualifying leads based on which are most likely to convert. This is particularly useful for sales teams, as users can set parameters for what constitutes a qualified lead. This may be when prospective customers visit a product page three times or when they only come once. Users get to decide when the automation tool triggers a sales notification that will alert sales reps to reach out to qualified leads and close a sale. This tool saves sales reps time by focusing on only the most qualified leads.

**Website listings:** Automotive marketing products should offer some degree of dealer website listing support, allowing users to post vehicles and parts inventory online. These listings can also be shared via other channels. With pricing automation, dealerships can automatically drop or raise prices in real time based on interest or repeated product page visits.

**SMS marketing:** Text messaging allows salespeople to reach customers on their mobile devices and often leads to quicker response times. Reminders and notifications can be automatically sent out, integrating with calendars to lock in event invites. Automotive marketing platforms can also handle bulk messaging, allowing for targeted customer engagement based on selected criteria. 

**Email marketing:** Similar to SMS marketing capabilities, automotive marketing software allows dynamic email marketing campaigns to be designed and executed.  For example, once a customer signs up for an auto dealer’s mailing list, marketing automation takes over and can start sending out email marketing campaigns based on events, online activities, and lead scores.

**Social media marketing:** Digital marketing strategies are crucial to success in today’s sales environment. Automotive marketing platforms can reach prospects via multiple social platforms, including Facebook, Instagram, and Twitter. Leads can be captured and fed into the system, with personalized content and ads being pushed out at the right time.

**Reputation management:** Once a sale has been made, dealerships can send out surveys and requests for reviews to customers via their preferred channel. Automatic prompts can be generated to direct customers to leave a review on any designated site and can help nurture customer relationships to drive repeat business.

**Workflow automation:** Marketing and sales workflows can be automated to remove a lot of tedious work throughout the customer journey, allowing reminders, special offers, and follow-up messages to be automatically sent out to prospects and customers. For customers leasing cars, renewal reminders can also be set up to trigger at specific times. If integrated with a CRM, automotive marketing software can also assist with scheduling phone calls for added outreach.

**Marketing analytics:** Conversational and campaign analytics help sales and marketing teams assess the effectiveness of their outreach. This can help determine which channels are most effective with specific demographics, how marketing efforts impact car sales, and how salespeople perform against quotas.

### What are the Benefits of Automotive Marketing Software?

**Maximize engagement:** By utilizing omnichannel marketing tools and having access to various lead signals, dealership salespeople can nurture prospects throughout the pipeline and ensure no engagement opportunities are missed. Automation tools free up sales and marketers to focus on actions that drive higher engagement and promote sales optimization.

**Improve sales:** Campaign analytics and personalization tools enable dealerships to target prospects and customers at the right time to close deals or secure repeat business. Resources can be allocated based on which campaigns are performing better, and sales teams have access to quality data that supports conversations.

### Who Uses Automotive Marketing Software?

**Sales teams:** Automotive marketing software helps sales teams leverage marketing data to identify qualified leads, analyze customer sentiment, and establish better communication with customers. When sales teams understand what leads have expressed a major interest in the product, they can reach out to customers based on actual data and turn cold calls into warm calls. With marketing automation data, sales teams can also be notified when the best time is to reach out to their leads. If leads are on a pricing page, this can trigger an alert to a sales rep to reach out to that lead and talk them through the product offering.

**Marketing teams:** Marketing teams use automotive marketing software to automate tedious tasks, organize workflows, and collect customer data. By automating marketing tasks like email marketing, lead generation, and digital advertising, marketing teams save time and can focus more on analyzing their data. Spending more time with this data results in a more effective marketing strategy.

### What are the Alternatives to Automotive Marketing Software?

While automotive marketing software has the added benefit of specific integrations for dealerships, horizontal alternatives to automotive marketing software can replace this type of software, either partially or completely:

[SMS marketing software](https://www.g2.com/categories/sms-marketing): SMS marketing point solutions can be deployed alongside automotive marketing software if a certain platform does not provide the necessary features. This software supports text campaigns and can deploy personalized texts at the right time to the right people.

[Email marketing software](https://www.g2.com/categories/email-marketing): Some automotive marketing software products specialize in SMS marketing and may not offer comprehensive email marketing tools. Dealerships may choose to use a separate solution specifically for email marketing if they need more functionality.

[Sales engagement software](https://www.g2.com/categories/sales-engagement) **:** Sales engagement software provides a central hub for all communications sales teams send to prospective customers and can provide scripts and templates for different outreach activities. Dealerships may use these tools along with automotive marketing software if greater sales automation and lead nurturing are needed.

#### Software Related to Automotive Marketing Software

Related solutions that can be used together with automotive marketing software include:

[Car dealer software](https://www.g2.com/categories/car-dealer) **:** Car dealer software, also known as dealer management systems (DMS), provide all-in-one business management support for auto dealers. Automotive marketing software integrates with these solutions to drive sales and supplement additional customer data stored in a DMS.

[CRM software](https://www.g2.com/categories/crm) **:** For auto dealerships not using a DMS or related automotive industry tool, a standard CRM may be used alongside automotive marketing software to support lead management and customer relationship management efforts.

[Automotive digital retailing software](https://www.g2.com/categories/automotive-digital-retailing) **:** Automotive digital retailing software allows dealerships to digitize their inventory and allow customers to complete a deal online, from start to finish. While automotive marketing software may integrate with websites and provide general listing features, not all products offer enough functionality to operationalize a dealership’s e-commerce strategy. Automotive marketing should be used alongside this type of platform.

### How to Buy Automotive Marketing Software

#### Requirements Gathering (RFI/RFP) for Automotive Marketing Software

Whether a company is just starting to explore automotive marketing software or is looking for a more appropriate solution for their needs, G2.com can help inform buyers of the market and assist them in selecting the best software product for their business.

Dealerships looking to purchase automotive marketing software, whether for the first time or to replace an existing solution, should first determine that they can use the platform. If they don’t have a dedicated marketing team, for example, or their sales team uses other solutions already, trying to implement an automotive marketing platform may not be successful. Advanced engagement tools and automation may be wasted if the target customer does not make use of certain channels, too.

#### Compare Automotive Marketing Software Products

**Create a long list**

The first step to finding the perfect software solution is to create a preliminary list of products that fit the buyer’s general needs. The next step is to narrow down the list by selecting specific features that are must-haves or requirements for the buyer. G2.com provides information about the best automotive marketing software, allowing buyers to filter options and user reviews to help narrow the product list to a more relevant selection.

**Create a short list**

Creating a short list of software products is an important step in the buying process. While it may be daunting to filter through various products, users can get help by utilizing G2’s compare feature. This feature will take products of choice and display them side by side so the buyer can easily determine which software ticks the important boxes on the list.

**Conduct demos**

Once the buyer has narrowed down the product list, the next step is to conduct a demo. Demos allow buyers to see a product and its features in more detail. To ensure a buyer gets the most out of a demo, it’s important to go in prepared. Buyers should be prepared to thoroughly test each product from a user and customer standpoint. Determine what goes into creating different types of marketing campaigns via each product. Additionally, buyers should inquire about cost, integrations, vendor support, and any concerns they have about the product. Adequate preparation will make it easier for a buyer to compare products after completing the demos.

#### Selection of Automotive Marketing Software

**Choose a selection team**

The selection team will likely include dealership sales and marketing staff, such as account managers and marketing managers. They will represent the interests of their respective teams and understand what features are necessary to support their day-to-day functions.

**Negotiation**

Once the selection team has narrowed down their software picks, it’s time to discuss customization options, pricing, and the type of support needed from the vendor. It’s always important to address pricing options, even when they are listed on a vendor’s website. Many software vendors will provide discounts and custom pricing options based on what the buyer is looking to purchase.

**Final decision**

Once a buyer has made the final decision on a product and is ready to move forward with a purchase, it is recommended to conduct a final demo, inquire about a trial run, and determine the next steps if the product doesn’t ultimately fit their needs. These steps can give a buyer an additional sense of security and confidence when making a final decision.