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Dovetale Reviews & Product Details

Verified User in Apparel & Fashion
CA
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Dovetale?

I like that I am able to find new influencers through advanced search who I can potentially activate for social media campaigns. These influencers are already an organic fit, plus I am able to narrow down my selection based on my target audience and reach. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

Given I'd like influencer content on blogs as well, I find it challenging at times to locate the right talent for all parts of my campaign activation. Social media is a fantastic way to engage with a large audience, however if I'm looking to drive sales (which many brands are), blogs are a necessity to the success of the campaign. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

I'm trying to find the right tools to locate and cast new influencers. I had not yet explored any campaign management features. In past roles, I had done this in-house. Review collected by and hosted on G2.com.

Dovetale Overview

What is Dovetale?

Today, building your business means building relationships with creators and influencers. These partners can promote your products, endorse your brand, and ultimately increase your sales. However, keeping track of every interaction and sale is tedious without the right tools. Dovetale is Shopify’s creator management system that allows you to scale your affiliate program with ease.

Dovetale Details
Languages Supported
English
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Product Description

Dovetale is a data focused influencer platform for brands that focuses on social media.

How do you position yourself against your competitors?

Influencer marketing platforms on the market today are expensive and not transparent about their monthly pricing. In addition, most platforms encourage mass email spamming, while the Dovetale tools offer a humanized approach to influencer marketing.


Seller Details
Year Founded
2016
HQ Location
New York City, US
Twitter
@dovetale
1,329 Twitter followers
LinkedIn® Page
www.linkedin.com
3 employees on LinkedIn®
Description

Dovetale helps Shopify stores recruit, manage, and grow sales with groups of people who love their products.


MS
Overview Provided by:
Helping Shopify merchants grow with dovetale.com

Recent Dovetale Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Enjoyable, with special features that other tools don't offer"
The reporting function and social media tracking
NC
Nine C.Small-Business (50 or fewer emp.)
4.0 out of 5
"Using Dovetale before switching to Affable"
It's easy to find possible Kols for certain campaigns as well as getting their Engagement Rates
CB
Calev B.Mid-Market (51-1000 emp.)
5.0 out of 5
"The best tool for ambassador marketing on Shopify"
I love using Dovetale because it is so much easier than dealing with spreadsheets and email inboxes. The organization makes it so easy.
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Dovetale Media

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Video Reviews

196 out of 197 Total Reviews for Dovetale

4.6 out of 5
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196 out of 197 Total Reviews for Dovetale
4.6 out of 5
196 out of 197 Total Reviews for Dovetale
4.6 out of 5

Overall Review Sentiment for DovetaleQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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CB
VP Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dovetale?

I love using Dovetale because it is so much easier than dealing with spreadsheets and email inboxes. The organization makes it so easy. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

It would be nice if the discovery tools were a bit more comprehensive and allowing you to target creators based on micro niches. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

We were having trouble keeping our ambassador program organized, and Dovetale has totally revolutionized these efforts for us. Review collected by and hosted on G2.com.

NC
Influencer Relations Associate Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Dovetale?

It's easy to find possible Kols for certain campaigns as well as getting their Engagement Rates Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

I feel like Dovetale lacks features when it comes to content discovery. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

It's kinda hard to find influencers that will fit the said brand that would not seem too mainstream. Dovetale helps by giving us credible KOLs. Review collected by and hosted on G2.com.

MH
Head of Marketing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Dovetale?

Dovetale has allow me to cut my time working with infleuncers and partnerships in half! The interface is easy to navigate and the tech support is incredibly fast and friendly! Our ambassador and infliuencer partners have also loved how easy the pkatform is to use on their end. I did a lot of research before signing up for Dovetale, and found that it offers many of the same capabilities as other platforms on the market, but is more affordable for startup comapnies. If you are looking for a solution to organized, manage and keep track of all things influencers and partnerships related, I cannot reccomend Dovetale enough. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

I would love to have a place to communicate directly with influencers / ambassadors on the patform, like a chat interface. I would also love for the platform to have a place to upload content from community members. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

Dovetale has allowed us to build an ambassador program from the ground, tracking gifting, commissions and payment. It's also a great platform to run campaigns and PR gifting. Review collected by and hosted on G2.com.

JV
Digital Marketing & Social Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Dovetale?

Simple, easy-to-use interface, good influencer discovery, analytics, and filtering/sorting features. The platform also has features that help process the inbound collaborations, product gifting, and affiliate commission. Big database in many different countries which is fairly difficult to exhaust, unless you do influencer marketing on a super big scale. Integration with Shopify makes this platform especially attractive for Shopify merchants. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

No interest-based audience data, no data on the audience quality or the number of fake followers influencer has. Not all of the influencer profiles are full on the platform - there's sometimes a link to the Youtube channel or TikTok page missing. No demographical data for most TikTok profiles. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

Dovetale helps us find and analyze influencers we want to work with. Review collected by and hosted on G2.com.

Verified User in Cosmetics
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Dovetale?

Easy to organize campaigns and navigate the platform Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

The opt-in feature and lack of overall campaign management Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

Keeping track of who is a part of certain campaigns to allow us to be better organized Review collected by and hosted on G2.com.

VO
BI and Media Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
Dovetale
JH
Director, Global Intelligence
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetale?

Dovetale is a great end to end influencer management tool, where we can really do it all in one platform, from influencer identification, to influencer campaign management, to reporting of the results after the campaign. Also, Mike the CEO/founder is super hands-on when it comes to sales and customer service. He's extremely responsive and very professional in ensuring his team is getting us what we need. Really appreciate all the training, guidance, and customized service that Mike has been able to provide us. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

While the platform contains a wealth of data, unfortunately Dovetale isn't able to pull in all the metrics that we're able to see through the native interface - but to be fair, that's not a limitation of the platform, but rather a limitation of the walled gardens and their restrictive APIs. Review collected by and hosted on G2.com.

Recommendations to others considering Dovetale:

How are you currently managing your influencers? What is your current influencer identification process? Do you find that you're working with the same influencers again and again? Are there opportunities to further leverage data in your influencer campaigns? What is your reporting process at the end of each influencer campaign? Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

Data-driven influencer identification, automation of influencer management and content approval, easy self-serve reporting Review collected by and hosted on G2.com.

CD
Marketing Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Dovetale?

I like the affordability of the platform. I really enjoy the gift-giving system that is put in place. I also really appreciate their customer support. The team is super helpful and quick to respond. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

I don't like how the application process is on an individual basis with affiliates. I would like to be able to approve more than one at a time. I also wish there was a way to mass email affiliates from the Dovetale platform. This would make communication more streamlined. Review collected by and hosted on G2.com.

Recommendations to others considering Dovetale:

Dovetale has a good amount of basic features to get your affiliate program up and running. It is good for companies who have a more hands off affiliate program. It is also much more affordable than other platforms. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

We made a switch from Grin due to budget and pricing. We have found that Dovetale is a great alternative to this and we are very excited to get our affiliate program up and running. Review collected by and hosted on G2.com.

LS
Director of Content/Customer Service Agent
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Dovetale?

I love the Discovery function for finding new potential influencers. Also, I love the gift program that links to our Shopify account for sending out products, it makes it so easy to send out products for review or testing. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

I wish the program would automatically search out and link all of a given influencers social platforms without me having to find and add them individually.

I've had influencers not want to have to link their accounts to Dovetail because they were afraid that they would lose control of their accounts so they would not join.

I wish that the export function would also provide you with the URLs of the influencer's social media accounts, which would make it more useful to me.

I also wish that there was a "Refresh" or "Stop" button for when you are adding new contacts. I've had one hung up in the "Adding Creator" step for a month+. I've had it happen before and I reached out to customer service (who were great) but they were not able to add that one influencer for me based on some sort of issue with their blog website. I suspect it must be the same issue here but I haven't taken the time to reach out and get them to deal with it. I wish I could just do that on my own. Review collected by and hosted on G2.com.

Recommendations to others considering Dovetale:

Great value for the cost of the program. I would highly recommend it if you are currently using spreadsheets! Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

Using a spreadsheet to track information is tedious, I like the list functionality that means I can add an influencer to one of several lists easily. I love that you can track an influencers reach and see the changes over time. And as mentioned above I love the ability to find new influencers based on some key words. Review collected by and hosted on G2.com.

PC
Influencer Marketing Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Dovetale?

The discovery feature allows you to really filter to find the right influencers for a campaign and get really granular in your search. The campaign tracking is also great because it pulls up the analytics for the reports just wth connecting to the influencer's page. The support team is also great because they are very quick to respond to any questions and provide detailed answers. Having worked with many different platforms in the past I can say Dovetale really provides great value and is so easy to use. The team there is also lovely to work with and very accommodating with requests for anything. It was super quick and easy to get us set up to start working on the platform. Review collected by and hosted on G2.com.

What do you dislike about Dovetale?

I wish I could convert the lists into campaigns a bit more seamlessly. At times we're having to create multiple lists for the same campaign since we can't always seamlessly transfer the information over. In the lists view for clients, there are some sections that are not as visible and it would be helpful to see firsthand. Review collected by and hosted on G2.com.

Recommendations to others considering Dovetale:

Watch the videos and tutorials they have. Ask customer service for support if you get stuck. Review collected by and hosted on G2.com.

What problems is Dovetale solving and how is that benefiting you?

We're finding the right influencers for our campaigns and sourcing content ideas. We're able to seamlessly share the list of influencers with our clients for review and approval to get their buy-in on who to reach out to. We also are able to review content and influencers with clients. Additionally, we're also tracking campaign performance and then creating reports for our clients to see all of it in real-time, vs having to wait until the end of a campaign. Review collected by and hosted on G2.com.