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Dianomi Reviews & Product Details

Dianomi Overview

What is Dianomi?

Dianomi™ is the leader in premium native advertising for the financial services, technology, corporate and lifestyle sectors. We connect advertisers with publishers to create the perfect union between content and context; all exclusively within the business and finance verticals. We do this by providing the technology behind “Sponsored Financial Content” ad units on over 225 premium websites including Wall Street Journal, Business Insider, Forbes and many more. These partnerships give our advertisers access to distribute their content to over 349 million consumers across our publisher partner sites, and provide our publisher partners with content that matches the look and feel of their sites. Dianomi™ serves nearly 9.5 billion native ad impressions each month. Advertisers and publishers trust Dianomi™ for our brand safety, transparent pricing and insights. This combination creates the highest quality content in the best environments at scale, delivering market leading ROI for our partners.

Dianomi Details
Languages Supported
German, English, French, Italian
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Product Description

Dianomi provides financial native content marketing platform focussing exclusively on sponsored financial content


Seller Details
Seller
dianomi
Year Founded
2003
HQ Location
London, England
Twitter
@dianomi
454 Twitter followers
LinkedIn® Page
www.linkedin.com
46 employees on LinkedIn®

NK
Overview Provided by:

Recent Dianomi Reviews

Julien E.
JE
Julien E.Small-Business (50 or fewer emp.)
5.0 out of 5
"One of the Best Content Advertising Tools that Delivers"
Dianomi's technology integrates our advertising message seamlessly alongside relevant editorial on premium publications’ websites. We can reach our...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Good Native Platform - fits content well"
it has a little more refined look than other native units
Alexandra C.
AC
Alexandra C.Mid-Market (51-1000 emp.)
4.0 out of 5
"Great business native format"
The fact that it's bradn safe and exclusive to business client. There is great performance and can be bought on a CPC level which helps garanteeing...
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Video Reviews

5 Dianomi Reviews

4.1 out of 5
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5 Dianomi Reviews
4.1 out of 5
5 Dianomi Reviews
4.1 out of 5
G2 reviews are authentic and verified.
Nick S.
NS
Marketing Consultant
Marketing and Advertising
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
Julien E.
JE
Executive Assistant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dianomi?

Dianomi's technology integrates our advertising message seamlessly alongside relevant editorial on premium publications’ websites. We can reach our audiences with targeted content that’s highly relevant. With Dianomi's Native Advertising Platform, Audience, and Insights products, they deliver contextual relevance to engage readers through a suite of ad units. Review collected by and hosted on G2.com.

What do you dislike about Dianomi?

There's not much to not like with Dianomi. So far, we've reached the right target audience with our campaigns. It's too simple to use. Maybe they just need to improve the navigation within the platform since there's much scrolling needed to be done but that's it. Review collected by and hosted on G2.com.

Recommendations to others considering Dianomi:

Dianomi has driven powerful results in our business. We're able to better understand our audiences through Dianomi Insights. Review collected by and hosted on G2.com.

What problems is Dianomi solving and how is that benefiting you?

Focusing on interest-based audiences heightened our targeting success. With Dianomi’s interest-based audiences, we dramatically increased our campaign conversions by reaching audience segments who show a high likelihood of being in the market for our services. Review collected by and hosted on G2.com.

Alexandra C.
AC
Superviseure de compte - Investissement Numérique
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dianomi?

The fact that it's bradn safe and exclusive to business client. There is great performance and can be bought on a CPC level which helps garanteeing results to clients. Review collected by and hosted on G2.com.

What do you dislike about Dianomi?

It can be costly at first compared to other native formats but qualified visits are higher due to the premium content across the ad. Also, sometime they do not accept third party impression trackers Review collected by and hosted on G2.com.

What problems is Dianomi solving and how is that benefiting you?

They can implement the impression pixels but there is still some discrepancy. It helps creating other native/social brand safe format for better brand safety and quality media buy. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dianomi?

it has a little more refined look than other native units Review collected by and hosted on G2.com.

What do you dislike about Dianomi?

the content is sometimes sketchy but relevant overall Review collected by and hosted on G2.com.

Recommendations to others considering Dianomi:

Content Contextual relevancy is important Review collected by and hosted on G2.com.

What problems is Dianomi solving and how is that benefiting you?

engagement on-site and additional revenue stream Review collected by and hosted on G2.com.

Zachary G.
ZG
Founder & CEO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Dianomi?

Dianomi has some of the best publisher partnerships when considering Dianomi, Taboola & Outbrain. The focus is primarily on getting content in front of a targeted audience. Dianomi has a partnership with Apple News in order to place ads directly on iOS devices. Review collected by and hosted on G2.com.

What do you dislike about Dianomi?

I dislike the fragmented and archaic dashboard. There is no way to bulk-import assets. There are not many choices when in comes to bid adjustment and there is no option for auto-optimization like its competitors. It is also required to contact a service rep in order to modify CPC bid on a per-publisher basis instead of allowing this basic function as a self-service option. Review collected by and hosted on G2.com.

Recommendations to others considering Dianomi:

Dianomi can be a good route to drive traffic to high-value audience members in finance-related publishers. I’d recommend reviewing alternatives such as Outbrain & even StackAdapt in order to make the best decision. Dianomi can tend to have a slightly higher CPC/CPM that it’s competitions. Review collected by and hosted on G2.com.

What problems is Dianomi solving and how is that benefiting you?

I’ve realized that placements in Apple News are very high quality. The benefit of Dianomi is that people are more receptive to my ads, resulting in a higher CTR since the ads looks so native. Review collected by and hosted on G2.com.