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Determ Reviews & Product Details

Verified User in Telecommunications
CT
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Determ?

I was initially skeptical about trying another social media tool—so many overpromise and underdeliver—but Determ quickly became a game-changer for me. The ease of use is what hooked me. I’m not a fan of complicated setups, and Determ made it so simple that I was up and running within a day. Everything is clearly laid out, and even someone new to social media analytics would find it easy to navigate.

The ease of implementation was another standout for me. I didn’t need IT support or hours of tutorials. Within just a couple of clicks, I had it integrated with our existing tools, and it fit seamlessly into our workflow.

What I love most is the number of features it offers. From tracking mentions and analyzing sentiment to keeping tabs on competitors, it’s like having a Swiss Army knife for social media listening. And the cherry on top? Their customer support team. They’re not just responsive—they’re genuinely helpful and make you feel like a priority, even for smaller issues. Review collected by and hosted on G2.com.

What do you dislike about Determ?

If I had to nitpick, I’d say that it sometimes misses a few niche mentions when I use very specific keywords. For example, during one of my recent campaigns, I had to fine-tune my searches to get the results I needed. It’s not a major issue, and honestly, most tools in this space have similar challenges.

I’d also love to see more integrations with other platforms we use regularly. While it’s already great in terms of ease of integration, expanding the options would make it unbeatable. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Determ has made a huge difference in how I monitor brand sentiment, competitors, and audience engagement. Before using it, I spent hours manually searching for trends and mentions, and I still worried I was missing something. Now, Determ does all of that for me in real time.

One specific example: During a product launch earlier this year, Determ alerted me to a surge of mentions about a feature we hadn’t emphasized enough in our campaign. Thanks to those insights, we were able to adjust our messaging on the same day, leading to better engagement and more positive feedback from customers.

In terms of frequency of use, I use Determ multiple times a day—it’s an essential part of my daily workflow. Whether I’m checking on campaign performance, tracking competitor activity, or just staying updated on social trends, it’s always open on my screen. I honestly can’t imagine doing my job without it now. Review collected by and hosted on G2.com.

Determ Overview

What is Determ?

Determ, previously known as Mediatoolkit, is an AI-powered online media monitoring platform designed to help you make smarter business decisions with real-time insights into consumer behavior, competitor strategies, and market trends. Track keywords, phrases, or brand names across 100+ million online sources, in any language or location, and identify the mentions that matter most. With Determ, you can view, filter, and analyze all your media mentions in a single feed. Save time with Synthia, Determ’s AI assistant, which instantly summarizes any monitored topic and provides actionable recommendations, helping you respond faster and smarter. Stay informed with real-time notifications when your brand, campaigns, or competitors are mentioned online. Correlate media coverage with public sentiment, demographics, and brand reputation, and create easy-to-understand reports that engage your team and stakeholders. With Determ, you gain clear visibility into your media landscape, empowering you to act on key insights and boost your brand’s visibility and performance. The Internet is constantly talking about your brand. Determ makes it easy to listen, analyze, and act.

Determ Details
Discussions
Determ Community
Languages Supported
German, English, French, Croatian, Italian, Polish, Portuguese, Russian, Spanish, Serbian, Swedish
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Product Description

Determ is a media monitoring solution that helps inform better business decisions based on real-time consumer, competitor, and market insights gathered across 100 million online sources.


Seller Details
Seller
Determ
Year Founded
2016
HQ Location
Zagreb, Croatia
Twitter
@wearedeterm
2,483 Twitter followers
LinkedIn® Page
www.linkedin.com
38 employees on LinkedIn®

Iva A.
IA
Overview Provided by:

Recent Determ Reviews

Verified User
C
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive and User-Friendly Social Media Listening Tool"
I was initially skeptical about trying another social media tool—so many overpromise and underdeliver—but Determ quickly became a game-changer for ...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"The best online press clipping solution!"
- Real time tracking - great user experience - user friendly dashboard Mediatoolkit is great tool, but the customer service is the true value!
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
0.5 out of 5
"Better than nothing. But only just"
The interface is very nice and easy to use
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Determ Media

Determ Demo - Feed
All mentions in one feed can be filtered in detail.
Determ Demo - Monitoring
Monitor keywords across the Internet or specific sources only.
Determ Demo - Reports
In Determ, you can use report templates or create a custom report.
Determ Demo - Alerts
Add real-time alerts with custom frequency and triggers.
Determ Demo - Export data
Export data as PDF, CSV, Excel, Word, or Powerpoint.
Determ Demo - Digests
Receive a summary of your mentions in a preferred interval.
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Have you used Determ before?
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42 out of 43 Total Reviews for Determ

4.7 out of 5
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42 out of 43 Total Reviews for Determ
4.7 out of 5
42 out of 43 Total Reviews for Determ
4.7 out of 5

Determ Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DetermQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Determ?

The interface is very nice and easy to use Review collected by and hosted on G2.com.

What do you dislike about Determ?

Since trialling another service, I discovered that Determ was missing 9/10 mentions. At first they said they had sorted it out; next time it happened, it turned out they hadn't made the necessary changes. Then, as it continued, they stopped answering emails. When you're using it, it all looks fine, but once you compare with another product it is a big scam. AVOID!! Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

I am a freelance PR consultant. I used Determ to monitor online coverage for my clients. At first I thought it was great, but when I realised it was missing coverage I trialled another service and found Determ was missing almost everything. Review collected by and hosted on G2.com.

Edwin C.
EC
Media Relations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Determ?

I like that you can provide your client with a data-driven and objective report which I generate from Mediatoolkit Review collected by and hosted on G2.com.

What do you dislike about Determ?

It would be great if the platform can provide limitless mention-capturing. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

It's giving me real-time mention monitoring and the likes Review collected by and hosted on G2.com.

Verified User in Government Relations
UG
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Determ?

First ability to have a free account, what makes it it possible to tase a bit of it; automatization; various reports Review collected by and hosted on G2.com.

What do you dislike about Determ?

This is mostly my fault, but I feel that I do not use all possibilities. Reading is time-consuming and often does not lead to what I want. I would be happy to see good examples of effects that could be achieved and see how it looks like: examples of good Boolean, good tagging, etc. Looking at them like looking at computer code, I can learn faster than watching videos or reading many things. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Find out about all possible effects you could achieve, then learn how to do it Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Faster information analysis - time to react, content analysis. The benefit is saving time and human resources Review collected by and hosted on G2.com.

Nagarjuna K.
NK
Digital Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Determ?

Best real-time mentions monitoring, influencer tracking, Dashboard, and analytics. We can track the competitor analysis. We can track the brand easily across over millions of websites. Review collected by and hosted on G2.com.

What do you dislike about Determ?

Navigation is more difficult when we need to search broadly. Insights are not as much expected. Only 90 days of data can we get from the tool. Multi-account management is complex. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

With this tool, we analyze and track all the mentions of my brand; real-time notifications are more helpful—all the social channels in one place with this tool. Review collected by and hosted on G2.com.

Mile .
M
Head Of Content
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Determ?

The fact that it monitors keywords across different channels and that it's super easy to set up filters and get reports. Review collected by and hosted on G2.com.

What do you dislike about Determ?

The pricing isn't ideal, especially if you don't have a large marketing budget. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Check out the competition to see if you find something with a better pricing model, especially if you're a small business with a limited marketing budget. However, after a free trial, you're sure to fall in love and become a user. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Media monitoring and finding out who mentions both us and our competitors. The biggest benefit is knowing when a crisis is about to happen and knowing what people think about our immediate competitors. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Determ?

Great tool, helps understand and monitor all relevant sources mentions. Very user friendly. Mediatoolkit's data is very useful when doing media analysis and overview. Also, can help plan future activities for the clients. What is also great – a very professional and cooperative team from Mediatoolkit resolve issues very fast and very effective. Review collected by and hosted on G2.com.

What do you dislike about Determ?

Not monitoring print, radio, and TV. If that maybe will be able in the future (fingers crossed), Mediatoolkit will be no. 1 tool for PR, media, and marketing professionals. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Real-time monitoring Review collected by and hosted on G2.com.

Laura B.
LB
Project Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Determ?

It gives you a complete 13 days trial, it is very easy to use and you can get personal assistance whenever you need it.

you will get advanced reports and real-time alerts of your brand mentions and the reports include a very accurate sentiment analysis. Review collected by and hosted on G2.com.

What do you dislike about Determ?

It does not show data or alerts from Facebook unless you generate a report. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

I have been able to track the behavior of our company and respond faster when a user complains, it also allows me to measure the results of our Social Media campaigns and compare them to our competitors. Review collected by and hosted on G2.com.

Saba R.
SR
Marketing And Public Relations Specialist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Determ?

People at Mediatoolkit are very kind and always happy to help. Review collected by and hosted on G2.com.

What do you dislike about Determ?

So far I like everything. I am not an advanced user, so I can't say much. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Give it a try, you might like it. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Every morning I get an email from Mediatoolkit letting me know who wrote about our brand, what they wrote, and where. This way I can quickly and effectively go through the content and if needed reply to the comments or like/share the content. Review collected by and hosted on G2.com.

Verified User in Industrial Automation
AI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Determ?

It's like having a Facebook feed of what my competitors are doing that I can check. I like the simplicity of the tool. It is very easy for me to install it on my phone and then just get a notification when something new happens. I also like the customer support, they help me with everything. Review collected by and hosted on G2.com.

What do you dislike about Determ?

I would like perhpas better filtering on the mobile app. Sometimes I want to find an older mention, and it can be a bit challenging. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Track competitors! I can't believe how much info I find. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

I track my company and competing companies to see what is being said about them. While our industry doesn't have a lot of mentions, those we do are valuable, fe mergers, acquisitions or new contracts. Review collected by and hosted on G2.com.

Boris Z.
BZ
Senior Account Manager
Internet
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Determ?

sentiment analysis, keyword monitoring, real time monitoring what help me to contact my clients on time if something goes wrong, great support for PR activities, great support team. Review collected by and hosted on G2.com.

What do you dislike about Determ?

I don't have any big issues with mediatoolkit. Review collected by and hosted on G2.com.

Recommendations to others considering Determ:

Really great product for marketing and PR agencies and for Companies itself. Review collected by and hosted on G2.com.

What problems is Determ solving and how is that benefiting you?

Better PR activities for clients, defining online market value for clients based on how many mentions they have during the month, year, sentiment analysis, crisis management - based on mentions we can react on time. Review collected by and hosted on G2.com.