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DemandTools Reviews & Product Details

SA
Director of Sales Operations
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about DemandTools?

The weekly training schedule is such a valuable tool for someone who just joined the platform. You are able to solve your problems while also hearing and getting ideas from other customers in a small group environment. It was very helpful as we onboarded the tools. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I wish when working through the app you could have multiple instances open. It does not impact how useful the tool is, it would just be nice to be able to do a side by side. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

We are mostly using Demand tools to assist with our data quality and removing duplicate accounts and contacts. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi Sara. We're glad to hear that you find our weekly training schedule valuable for onboarding and problem-solving. We appreciate your feedback and will definitely consider your suggestion for being to have multiple instances open of DemandTools open at the same time.

DemandTools Overview

What is DemandTools?

DemandTools is the secure data quality platform that ensures your data remains your most valuable asset. With DemandTools, you manage your CRM data in minutes, not months, so you always have accurate, report-ready data enabling everyone to do their job more effectively, efficiently, and profitably. By fixing common data problems, automating data quality routines, and working within your specific processes and customizations, DemandTools gives stakeholders accurate insights and reporting, improves business efficiency, and gets you clean data faster, with less effort. DemandTools has 12 modules making it the most versatile and adaptable data quality solution for CRM. Data Quality Assessment Understand how strong or weak your data is and know where to focus remediation efforts. Module: Assess Duplicate Management Detect, eliminate, and prevent duplicate records from misleading your sales and marketing teams and causing friction in your customer journey. Modules: Dedupe, Convert, DupeBlocker, Match Data Migration Management Maintain data integrity while moving data into and out of Salesforce. Modules: Import, Export, Delete, Match Standardization, mass modification, and business insights. Apply record changes en masse and standardize data to get trustworthy insights in every report. Modules: Modify, Tune, Reassign Email Verification Verify email addresses in CRM to keep communication flowing with your customers. Module: Verify Get clean data and strengthen your business with DemandTools.

DemandTools Details
Product Website
Languages Supported
English
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Product Description

DemandTools is a data quality toolset for Salesforce CRM. De-deduplication, normalization, standardization, comparison, import, export, mass delete, and more.

How do you position yourself against your competitors?

DemandTools has been a leading CRM data quality tool for over 20 years and has automated over 80 million data quality jobs. Developed through end-user feedback and knowledge of what it takes to manage CRM data successfully, DemandTools pioneered duplicate prevention and field rules for merging. In addition to still being the most popular CRM deduplication utility, DemandTools has 11 other versatile and adaptable modules to help you maintain and deliver trustworthy data to enable business growth.


Seller Details
Company Website
Year Founded
2018
HQ Location
Boston, Massachusetts
Twitter
@TrustValidity
1,160 Twitter followers
LinkedIn® Page
www.linkedin.com
276 employees on LinkedIn®
Description

Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations across the world rely on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.


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Recent DemandTools Reviews

Jeff H.
JH
Jeff H.Enterprise (> 1000 emp.)
4.5 out of 5
"Excellent Salesforce Administration Tool"
The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, a...
SK
Saurav K.Small-Business (50 or fewer emp.)
3.0 out of 5
"Review"
It is best, everyone should use it for the ease of work.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Easy to use"
Its pretty straight foward and easy to use its the only tool I use to make mass updates in our CRM
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DemandTools Media

DemandTools Demo - Validity DemandTools V Release
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DemandTools Demo - Validity DemandTools V Release, Assess Module
A view of the new Assess module results
DemandTools Demo - Validity DemandTools V Release, Verify Module
A view of email verification functionality within the Verify module of Validity DemandTools
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Video Reviews

265 out of 266 Total Reviews for DemandTools

4.5 out of 5
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265 out of 266 Total Reviews for DemandTools
4.5 out of 5
265 out of 266 Total Reviews for DemandTools
4.5 out of 5

DemandTools Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for DemandToolsQuestion

Time to Implement
<1 day
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48+ months
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Jeff H.
JH
Principal Software Engineer
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about DemandTools?

The wide range of tools tools that allow many forms of data query, update, and deduping. Each is pretty easy to use once you get the hang of it, and all have the ability to save Templates to repeat process over and over. The Object deduper allows for you to operate similar to the salesforce DEDUPE operation, across ANY objects. you can define rules that score which record to take as the master, so that bulk dedupe jobs can be relatively hands off. I have used this tool in it's various forms for 14+ years now. Early on, it was the only tool that did some of the jobs it can do. Now there are others, but this still hold true as a useful tool. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

We were not thrilled with the licening model that changed from individual licenses (which were our Admins) to being based on total users, where we have Thousands. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

Mass cleanup of data, Object Deduping, COmparison of data across several objects, mass updates of data as business rules change. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Thank you for sharing your experience with DemandTools. We're pleased to hear that the tool has been valuable for mass data cleanup, deduping, and data comparison. Thank you for sharing your concerns about the licensing model change, we will consider this for future updates.

Shawn L.
SL
Salesforce Administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandTools?

I love the fact that Demand Tools can handle multilevel jobs. If I need to move Accounts from one Rep to another, I can add associated records, like Contacts, Opportunities, etc. and do it all in one job. This saves me hours or doing multiple data loads using Dataloader. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Demand Tools can be a little intimidating to use. It's a powerful tool and can do alot, and it does take some time to get used to using it. It gets easier the more you use Demand Tools. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

Reassignment of Records. I have to move Accounts, and all related records, from one Rep to another, multiple times a month. Demand Tools has saved me hours of work becasue it can handle multilevel records movement or reassignment.

I also do not need to use Excel spreadsheets and do V-Look ups to locate SFDC Id's. Demand Tools is tales care of all that, and lets me choose the name of the new Owner of all those records.

Dedupping is an important feature for us. We had to turn off SFDC's built in duplication prevention processes, due to our integration. So we have to use Demand Tools to dedupe our Data every month. It's quick, easy and allows us to keep our data clean and up to date. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

It's great to hear that DemandTools has been able to solve your record reassignment and deduping needs, saving you hours of work and allowing you to keep your data clean and up to date. DemandTools is a robust solution and we have a team of experts ready to help you on your journey. Be sure to check out our community full of Salesforce data experts and our free training led by our Customer Success and Solution Engineering teams. https://mycommunity.validity.com/t5/demandtools/bd-p/demantoolsforum

Verified User in Hospital & Health Care
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandTools?

I've been administering Salesforce for over 12 years, and if I could only choose one tool to assist me, it would be DemandTools. It's incredibly intuitive, and it allows you to do things in minutes that might otherwise take hours. I use it at least once a week, if not more frequently. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I have no complaints; it's just a great product. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

It helps with any sort of data transformation, like moving a field and all its data from one object to another. It allows you to reassign records in bulk with a few clicks. You can run pre-defined duplicate scenarios on all of your existing records to really clean up your data. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi there, Thank you for your feedback! We're glad to hear that DemandTools is your favorite Salesforce solution and that it has been intuitive and time-saving for you. We appreciate your support!

AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about DemandTools?

Validity Demand Tools has been one of the best recomendations I have ever received. As of writing the automated jobs on Validity Demand Tools does about 20 person hours of work a day. The installations was super simple even to the point where we added more of Valdity product becuse of the ease of intergration. Validity was ease to get use witha low bar of entry but a lot of room to master the software. There Weekly vidoe trainings and office hours are a great help for users of all levels. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Demand Tools does not have file path changing so all output files error files etc. all get dumped into one place that you can change Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

Currently our CRM takes in data from mulitple sources and some of those sources dont sync correctly. Demand Tools is god send when it comes to merging contact, and account and converting leads with data coming in from mulitple sources. Another large problem Demand tools has is data syncing with external sources. Data providers will tend to send a signal on what happened, like a contact gets removed from there system but our crm doesnt recieve that information but luckly valididty is great at taking the trail of bread crumbs left and mirroring the source every day. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

It's fantastic to hear that Validity Demand Tools has made such a positive impact on your daily operations. We're grateful for your feedback on the ease of use and the helpful training resources. Your comment about file path changing is duly noted, and we'll use that to continue enhancing our product.

Scott M.
SM
Sr. Director, Salesforce and Revenue Operations
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about DemandTools?

One of the most notable features of DemandTools is its versatility in handling various data manipulation tasks. Whether it's deduplication, data cleansing, or mass data updates, DemandTools offers a wide range of modules to address virtually any data-related challenge. The suite includes modules such as Dedupe, MassImpact, MassEffect, MassUpdate, and more, each serving a specific purpose in the data management process. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

As a long-time user of the tool. The interface could be improved. And since Validity purchased DT, the price has increased significantly. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

As a seasoned user with extensive experience in Salesforce data management, I've found DemandTools to be an indispensable asset in maintaining data integrity and optimizing workflows within the platform.

The Dedupe module, in particular, is a standout feature, allowing users to identify and merge duplicate records efficiently. With configurable matching criteria and customizable merge settings, it empowers users to tailor deduplication processes according to their organization's specific needs. The ability to preview potential merges before execution adds an extra layer of confidence, ensuring that critical data remains intact throughout the process. Review collected by and hosted on G2.com.

Tammy R.
TR
Salesforce Administrator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about DemandTools?

DemandTools is an intuitive, user-friendly means of cleaning, modifying and importing/exporting your CRM data. It has saved me countless hours! I love that you can save often-used scenarios, which streamlines the process even further. I had not used the tool previously, although I'd asked for similar tools. My current company provided it and I quickly became the DT expert. It's that intuitive and helpful. Office hours, training, and support are top notch. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I wish the office hours and trainings were recorded and stored or more easily accessible. I would love to take a DT masterclass. I also wish there were logic to scenarios. I currently have a complex import scenario that could benefit from some advanced logic. DT would be perfect for this! Recent change to field population/matching resulted in an extra click to search fields. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

DemandTools has saved countless hours (and needless data duplication within Salesforce) by making the data matching, modfication, and import easy and efficient. I love that it can easily toggle to sandbox, as well. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Thank you for sharing your positive experience with DemandTools! We're glad to hear that the tool has been intuitive, user-friendly, and has saved you countless hours. We understand your feedback about the office hours and the need for advanced logic in scenarios. We will take your suggestions into consideration for future enhancements.

While Office Hours are not recorded, all of our weekly module training sessions are. They are stored on the video page of DemandTools Help Center and anyone who registers will receive the recording. As far as a DemandTools masterclass, we recommend going through all the module training and taking the corresponding Certification exam.

Video Library: https://knowledge.validity.com/s/demandtools-videos?language=en_US

DemandTools Certification: https://certification.validity.com/certifications/demandtools-v-certification/

We appreciate your support and are thrilled to be a valuable part of your CRM data management.

Ruth Ann B.
RB
Product Marketing & Education Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about DemandTools?

The ease of use - wizard based. Fast with the amount of data that we have to access on a daily basis Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

When you open a scenario it defaults to the last data set so you have to ensure you are working with the right data. In fast paced environment have to pay attention as easy step to miss Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

Matching data that is available in Salesforce but can't be pulled via Salesforce due to other CRMs capturing key data components such as product, revenue, etc. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

We're glad to hear that DemandTools is helping you match data available in Salesforce and benefiting your workflow - thank you for sharing. We appreciate your feedback about the settings saved in a scenario and will use it to improve the user experience.

SK
Archive Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DemandTools?

It is best, everyone should use it for the ease of work. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

Nothing is bad about it. or you can say dislike. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

DemandTools is a data management platform designed primarily for Salesforce, helping businesses maintain clean, accurate, and deduplicated data within their CRM systems. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

Hi Saurav, We appreciate your kind words and are pleased to know that DemandTools is helping you maintain clean and accurate data in Salesforce.

SG
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about DemandTools?

One of my favorite outcomes using Demand Tools is targeting duplicate issues at the source. Duplicate records cause frustrations on every level - BDR's, Sales Reps, Data Managers, etc. Demand Tools has helped us rid duplicate records at the source so our teams spend more time prospecting and selling. Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

I think the application runs smooth and fast. Do wish there was some web bases functionality. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

Demand Tools is helping our data stay clean, organized and actionable. We are experiencing data outcomes that are standardized so our marketing teams can Go to Market effectively. Review collected by and hosted on G2.com.

Response from Olivia Hinkle of DemandTools

We appreciate your positive feedback about how DemandTools helps target duplicate records at the source, allowing your teams to focus on prospecting and selling. We understand your desire for web-based functionality and will take this into consideration for future updates.

LB
Systems and Data Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about DemandTools?

I like the versatility of DemandTools. Pretty much any data cleanup or manipulation that we need to complete can be done inside DemandTools. The ability to schedule jobs to run automatically ensures that our data is clean in accurte all day long. I love the Validity User Community which was recently added. This is an amazing place to brainstorm or troubleshoot with other users. It has saved me a LOT of frustration! Review collected by and hosted on G2.com.

What do you dislike about DemandTools?

When first learning how to use the product, it can take time to learn which features achieve what end goal. Some of them are not worded as easily to understand exactly what they will do. Review collected by and hosted on G2.com.

What problems is DemandTools solving and how is that benefiting you?

We have a lot of data that comes in to our CRM in a format different from how we store it. For instance, country code. We store 2 characters and many either have 3 characters or the whole name spelt out. DemandTools scheduling makes updating this data simple and hands off. The only thing we have to do is make sure the PC is turned on and connected to the internet. Review collected by and hosted on G2.com.