DemandScience Pros and Cons

I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement. Review collected by and hosted on G2.com.

I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be. Review collected by and hosted on G2.com.

Our account reps have all been great, really personable, and knowledgable - as well as honest about potential setbacks (i.e. they don't have a super strong database for our particular industry) but came up with great ideas to get contacts and content out there and test and pivot to build a program that (hopefully) works. We are still in the early stages of launch, so it is too early to know if we will see success with our program, but the team feels committed to our success.

Onboarding was very seamless and required very little effort from my team.

We are starting with content syndication with plans to expand in 2025 to more offerings if our pilot program works well. Review collected by and hosted on G2.com.

The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a revenue team myself, they navigated the contracting process well and handled objections and questions from my team honestly.

They don't have some of the key data and intent signals for our very targeted industry, so I would dig in before starting a program. That being said, they had enough (and, no vendor is specialized in our space yet) that we are moving forward with a pilot. Review collected by and hosted on G2.com.

The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email. Review collected by and hosted on G2.com.

What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists. Review collected by and hosted on G2.com.

The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software. Review collected by and hosted on G2.com.

Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving. Review collected by and hosted on G2.com.

One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus. Review collected by and hosted on G2.com.

1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time.

2. Ads take a while to launch. They are not instantaneous. Review collected by and hosted on G2.com.

I think it's its amazing compatibility among OSs. I had a W10 PC and moved to Mac, it was transparent to me from my signature's perspective Review collected by and hosted on G2.com.

Nothing at all, it makes my life easier :-) Review collected by and hosted on G2.com.

Very convenient, all in one place to collaborate and streamline team efforts! Review collected by and hosted on G2.com.

Wish my team used more features-- but we are getting there! Review collected by and hosted on G2.com.

I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response. The platform synchronizes well with our CRM, so the sales and marketing departments do not have to go through the processes separately. Furthermore, its analysis and reporting capabilities give a complete picture of our optimization status, which is useful for refining the campaigns. Review collected by and hosted on G2.com.

I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to grasp every tool used in the application and this may be confusing to new users. Moreover, integrating with other systems is not challenging and may only once or twice experience data syncing problems. Some of these challenges have occasionally limited our campaign deployment and analysis capabilities. Review collected by and hosted on G2.com.

You can brief them on your ideal customer profle including countries, job titles, employee numbers, industries and they will promote your content to the relevant titles and share the details of those that downloaded. Very friendly customer support & sales team who communicate well. Great for guaranteed lead numbers. Review collected by and hosted on G2.com.

Sometimes they can't meet the lead numbers agreed and we have to tweak the criteria slightly. Review collected by and hosted on G2.com.

I like demandScience becaue it gives quality leads in the estimated timeframe fromt he target group of audince that we select. It gives us the freedom to choose- Taregting, frequency of leads per account, geography, seniority everything. Review collected by and hosted on G2.com.

There is nothing as such whcih i have not liked so far with my leadgen campaigns. DemandScience is flexible as a medium and it delivers as per the campaign objectives.

There should be some more types of leadgen campaigns with more features like nurturing the little a little more and helping the helps to get more mature for the sales team. Review collected by and hosted on G2.com.