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DemandScience Reviews & Product Details - Page 65

DemandScience Overview

What is DemandScience?

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush

DemandScience Details
Product Website
Languages Supported
English
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Product Description

Fill your demand generation funnel with B2B marketing solutions that drive engagement at all stages of the funnel. From data to qualified leads and account-based marketing to content syndication, target the audience that you want to reach to fill your pipeline and drive ROI.

How do you position yourself against your competitors?

DemandScience has spent years optimizing our approaches for discovery and engagement with business professionals, resulting in a global audience of more than 125 million technology buyers.

The combination of these audiences and DemandScience's comprehensive suite of lead generation solutions provides you with the ability to identify, activate and engage with your target personas at every stage of the buyer journey.


Seller Details
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
299 Twitter followers
LinkedIn® Page
www.linkedin.com
1,085 employees on LinkedIn®
Description

With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach entire buyer groups, driving engagement and impact across every stage of the funnel. DemandScience empowers you to generate demand from target accounts at scale. Our flexible technology, embedded data, and team of experts help you build a predictable, scalable pipeline engine that takes the guesswork out of turning GTM efforts into consistent revenue.


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Recent DemandScience Reviews

EV
Eve V.Enterprise (> 1000 emp.)
5.0 out of 5
"Streamlined Collaboration"
Very convenient, all in one place to collaborate and streamline team efforts!
Krissi B.
KB
Krissi B.Enterprise (> 1000 emp.)
5.0 out of 5
"Straight forward and self-explanatory"
I like how straight forward and simple Terminus is
Verified User
G
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Easy and fast to do what I need to do."
It's quick to learn and quick to teach others. No steep learning curves.
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713 DemandScience Reviews

4.4 out of 5
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713 DemandScience Reviews
4.4 out of 5
713 DemandScience Reviews
4.4 out of 5

DemandScience Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DemandScienceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Laurel A.
LA
Director, Database Marketing and Demand Generation
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

Terminus is easy to use on the front end and easy to understand on the back end. The platform has allowed us to run small-scale tests that we simply couldn't before, so that we can vet our strategy before rolling out expensive display programs. We use both the list upload function to run programs based strictly on account lists, and the dynamic campaign building features for campaigns based around account and lead profiles. The reporting is robust enough to get us what we need.

The customer success team is also GREAT, helping us build programs using functionality that we can't access in the tool. T Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I would like to see better folder-type options to help manage the creative library, and I wish there were a "contains" filter option to help us utilize the SFDC integration more fully. I'd also like to see better A/B testing functionality (although we are able to run tests fairly well using workarounds). Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Terminus enables us to include display advertising as a layer in our ABM campaigns built around small account lists (as ABM lists should be). We can swap creative in and out quickly based on performance. Review collected by and hosted on G2.com.

Samantha P.
SP
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about DemandScience?

Terminus makes it easy to add targeted display ads to our multi-channel ABM programs. Display ads are a must for us, as it improves brand awareness in our target accounts. With Terminus, we can be smarter with our ad spend, as we know we're only hitting prospects at our target accounts. The user interface is clean and straightforward, their customer service is excellent, and the real time reporting keeps us informed on how our target accounts are engaging. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

We have to call in to officially get our campaign live. UPDATE: Yay, this has been improved and we can now digital launch a campaign. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Our ABM programs involve direct mail, emails, and phone outreach. We run Terminus ads in conjunction to this outreach to introduce our brand and keep us top of mind. Because we can be targeted with our ads, we are getting much more out of our investment. Review collected by and hosted on G2.com.

Verified User in Higher Education
AH
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

Good flexibility and control of message and branding. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Unclear on ROI and future impact for our company Review collected by and hosted on G2.com.

Recommendations to others considering DemandScience:

Do thorough cost/benefit analysis to determine if the offering accomplishes what you need/want it to. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Streamlined and uniformed messaging from sales reps Review collected by and hosted on G2.com.

Response from Kelly Smith of DemandScience

👋 Hi! Thank you for reviewing! We’d love to have a discussion about the best ways to measure ROI (We are huge attribution nerds 🤓) and help you see you’re getting value out of Sigstr. We have some great options for tracking and attributing clicks, engagements, and conversions that we’d love to introduce you to! Please reach out to your Customer Success Manager to discuss further!

Jessica B.
JB
Demand Generation Marketing Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

Brightfunnel is very easy to use and easy to navigate. I'm able to now see the impact of my marketing campaigns way beyond what Salesforce reporting gives me. I'm able to see what marketing programs are making the biggest impact on pipeline and revenue. The people at Brightfunnel are very helpful and make sure I have everything I need to be successful Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I would like to be able to have more visual representation of the data like custom graphs Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Insight into what campaigns are most successful at creating pipeline or pushing pipeline through the funnel and how marketing program are influencing the business Review collected by and hosted on G2.com.

Jana L.
JL
Director of Marketing
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

For the price point, you can't beat it. It is easy to use, quick to get a campaign rolling and has a great dashboard that allows me to give details on the performance for each target account. The Terminus sales and support teams have been great to work with. They have been super helpful from the first evaluation through continuing support and campaign check ins. (Huge shout out to our CSM, Franklin, who is a total rockstar and quickly responds to all my questions with clear and concise answers!)

We are already seeing early results and upticks in traffic from our top tier accounts. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There were some sync issues with our reporting dashboards around the holidays but they addressed those very quickly and they didn't effect our campaigns at all. Given at some point each account will have its own dedicated campaign, the number of campaigns allotted per pricing tier is a little low for our long term needs. We will definitely need more campaigns running as we scale up our ABM efforts, but it isn't an issue currently. Review collected by and hosted on G2.com.

Recommendations to others considering DemandScience:

If you are looking for an easy to use tool, that you can be up and running campaigns quickly and make sure that all your impressions are served to the right group of people in the organization Terminus is the tool for you. It is so budget friendly and the team is out to build long term relationships with their customers and help guide you to success through campaign reviews, best practices even offering tips on creative. We have been really pleased with them so far. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We have been able to start pre-warming campaigns and creating awareness with the right audience in our top tier accounts to increase traffic to our site and brand recognition prior to beginning our sales reach out. We have already seen increases in traffic to our site from the accounts we have been targeting in our first campaign. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

So far we've had a great experience with Terminus. Their customer engagement is wonderful. I love that our Success Manager is always available for questions, has set up regular check ins, and always offers guidance and advice to maximize our campaigns. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The tool itself isn't the most engaging but I think Terminus is making strides to improve the UI and reporting. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

As a digital consultancy, we have a very long sales cycle and are looking for ways to continue to nurture leads and shorten that cycle - from the top of the funnel all the way to deal closed. We are selling custom design/development work for emerging tech and are looking for ways to engage our audience with various touchpoints. Terminus has become a piece of our account based marketing toolkit. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

It's very easy to create new campaigns and deploy them once the tool is implemented. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The clickthrough rate is extremely variable. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We have been able to easily promote events and new content through the use of Sigstr. Review collected by and hosted on G2.com.

Meghan C.
MC
Marketing Specialist
Education Management
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about DemandScience?

We always have multiple marketing campaigns running at the same time. Sigstr is an avenue for us to easily expand the reach of our campaigns. We update our campaigns every couple of weeks, so it's a "set it and forget it" method of advertising that brings in quite a few clicks each month.

It's also really nice to know that our employees' signatures are consistent in style.

Finally, I can see that Sigstr spends a lot of time listening to customers. They're constantly asking for feedback and then implementing new analytics and features. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

We have trouble with campaigns not showing up for employees who use MacMail and the Gmail app. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Sigstr has helped our email signatures remain consistent throughout our company. It's also an effective avenue for promoting new marketing campaigns to both our current customers and prospects. Review collected by and hosted on G2.com.

Response from Kelly Smith of DemandScience

👋 Hi Meghan – Thank you for reviewing! We’re glad you’ve had a good experience with Sigstr so far. We’d love to help more with your employees using Apple Mail and the Gmail app! Feel free to get in touch with your Customer Success Manager to talk through getting those users set up 🙌

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about DemandScience?

I think the integration with SFDC is awesome. You can target based off of SFDC filters. Makes it easier. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

They are getting better with departments but I currently can't market towards the department I would like. If you are marketing to sales and marketing though - I think it works great! Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We are trying to get in contact with more of our top accounts. It's nice to see activity within those accounts and you can easily do that through Terminus. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about DemandScience?

I love the ability to have all of your marketing data from every channel in one place. This is the kind of software we were looking for to unify our marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There have been several times where we needed the Brightfunnel team to dig in and solve some problems for us, there isn't a lot you can do yourself when something goes wrong. Review collected by and hosted on G2.com.

Recommendations to others considering DemandScience:

Definitely worth the cost, just know it may take some time to get implemented and to understand. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We have a lot more transparency into what marketing efforts are producing revenue and which ones aren't worth doing anymore. We love how granular we can get. Review collected by and hosted on G2.com.