DemandScience Reviews & Product Details - Page 64

Easy to use, graphical interface. Set up and track campaigns quickly. Good integration with SAlesforce.com Review collected by and hosted on G2.com.

Having to upload ads for each campaign, would like to just be able to easily select them from the Terminus library. Review collected by and hosted on G2.com.

What I love most about Sigstr is the ability to focus different messages to different audiences. Review collected by and hosted on G2.com.

I'd love to eventually design new campaigns in-browser within Sigstr Review collected by and hosted on G2.com.

Sigstr is the answer to a question we didn't know we had. I ran into Sigstr at the Salesloft event last year and loved the concept. We started using them a month later and I no longer have to worry about what our team's email signature looks like or what links they present. We now have not only consistency of content, but also messaging. But wait, there's more... The messaging can be broken down into groups so the sales message can be different than the support message. Review collected by and hosted on G2.com.

Nothing that I can think of, this is really sound software. Support, when needed, was responsive. Review collected by and hosted on G2.com.

I think the visualization is great. When you're talking about the Marketing/Sales funnel and conversions, it's easier for your audience to understand if there is a picture that can help tell the story. I also like that it makes my job easier. Salesforce has limitations and I usually need to export and connect data sets manually in Excel. BrightFunnel pulls all of that data from Salesforce and puts it together for you! Review collected by and hosted on G2.com.

I don't like that there are limitations on values (i.e. you can only show one). We look at one value for new business and another two values for renewals so the renewal data will have to be taken with a grain of salt as it won't be 100% accurate (and include 2 values).. Review collected by and hosted on G2.com.

Simplicity of use; the pre-built reporting provides CMO executive summaries as well as allowing deep-dives into Channel performance and Campaign attribution with a single click. Review collected by and hosted on G2.com.

The admin area isn't fully built out to support custom admin, but the team provide real-time support for any requests I have. Review collected by and hosted on G2.com.

As a standard user, there is no maintenance associated with using Sigstr, we don't have to think about changing the content in our email signature bar. Review collected by and hosted on G2.com.

At the user level, it would be great to receive even more analytics regarding which of my email recipients clicks on the link in my email signature. Review collected by and hosted on G2.com.

The Terminus platform is great because it's service and it just works. Its very user friendly, and honestly it just works. As soon as my assets are ready, I can get a campaign uploaded for review in minutes. I don't have to talk to anyone or dig through instructions, I can handle it all on my own. It is worth pointing out though that you do have support if you need it. The Account Team at Terminus is great at checking in, providing best practices, sharing updates, etc. With a platform that is as easy to us as this, they don't really need to put any effort into account management, but they still do. Review collected by and hosted on G2.com.

I'm not sure if there is anything I actually "dislike", and the few things that I know needed improvements, have already been updated or are on their 2017 roadmap. And they're simple, more convenient things then anything with functionality. Review collected by and hosted on G2.com.

Customizable dashboards allow us to give specific information to teams that need it. The customer success team is also top notch here. Review collected by and hosted on G2.com.

Some things aren't visible, but if you work with your CSM, they can find the best way for you to get close to what you are looking for. Review collected by and hosted on G2.com.

**Multi-touch Attribution**

BrightFunnel transformed our SalesForce data to give us real insight on how our marketing campaigns are driving revenue. Before Multi-touch, we were relying on the "Primary Campaign Source" field in SalesForce for pipeline/revenue attribution. This field was unreliable/inconsistent as many different people had different ideas of which campaign should be considered the "primary" source. Now, we get the full view of ALL of the campaigns influencing opportunities.

**The People**

The BrightFunnel team has been a pleasure to work with. Their support team responds quickly and has always resolved my issues. The Customer Success team stays in constant communication with me and my needs have even driven new product features and other changes in the product based on my feedback. Review collected by and hosted on G2.com.

I think the product is lacking in some data visualizations. There are some very useful graphs and data representations in the product, but also some that are not helpful to me. Review collected by and hosted on G2.com.

The diverse types of marketing analysis that is very difficult to get in any other system Review collected by and hosted on G2.com.

As I'm early in my usage of Brightfunnel, I'm just not as familiar with the reports that are available or the marketing influence it's showing - it will just take some getting used to looking at new marketing programs with these types of attribution models. Review collected by and hosted on G2.com.