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DemandScience Reviews & Product Details - Page 30

DemandScience Overview

What is DemandScience?

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush

DemandScience Details
Product Website
Languages Supported
English
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Product Description

Fill your demand generation funnel with B2B marketing solutions that drive engagement at all stages of the funnel. From data to qualified leads and account-based marketing to content syndication, target the audience that you want to reach to fill your pipeline and drive ROI.

How do you position yourself against your competitors?

DemandScience has spent years optimizing our approaches for discovery and engagement with business professionals, resulting in a global audience of more than 125 million technology buyers.

The combination of these audiences and DemandScience's comprehensive suite of lead generation solutions provides you with the ability to identify, activate and engage with your target personas at every stage of the buyer journey.


Seller Details
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
299 Twitter followers
LinkedIn® Page
www.linkedin.com
1,085 employees on LinkedIn®
Description

With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach entire buyer groups, driving engagement and impact across every stage of the funnel. DemandScience empowers you to generate demand from target accounts at scale. Our flexible technology, embedded data, and team of experts help you build a predictable, scalable pipeline engine that takes the guesswork out of turning GTM efforts into consistent revenue.


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Recent DemandScience Reviews

EV
Eve V.Enterprise (> 1000 emp.)
5.0 out of 5
"Streamlined Collaboration"
Very convenient, all in one place to collaborate and streamline team efforts!
Krissi B.
KB
Krissi B.Enterprise (> 1000 emp.)
5.0 out of 5
"Straight forward and self-explanatory"
I like how straight forward and simple Terminus is
Verified User
G
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Easy and fast to do what I need to do."
It's quick to learn and quick to teach others. No steep learning curves.
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DemandScience Media

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713 DemandScience Reviews

4.4 out of 5
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713 DemandScience Reviews
4.4 out of 5
713 DemandScience Reviews
4.4 out of 5

DemandScience Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DemandScienceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

You can see account by account impressions and CTRs, this can be pushed out to the CRM to allow for some good reporting metrics. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The UX/UI is buggy, and frustrating. Date ranges never save, column modifications can't be saved and always resettings back to the default. Exporting spreadsheets take a few clicks, even logging out is also a few clicks. Review collected by and hosted on G2.com.

Recommendations to others considering DemandScience:

It does what it is supposed to do, but it's pretty painful. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

ABM marketing, we can define our accounts and make sure that whatever money we are spending on display is getting to those accounts. Review collected by and hosted on G2.com.

Shari T.
ST
Head of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about DemandScience?

From the very beginning, I've been impressed with PureB2B's approach to customer relationship management. They are responsive, consultative, proactive at problem-solving, and accommodating to our various startup "quirks".

They deliver on time and act as guides in the lead gen, content marketing, and lead nurturing realms.

I've been consistently impressed with the quality of the leads they've provided us. Their willingness to go the extra mile with targeting means we've been able to tie qualified pipeline opportunities directly to this source quickly. The price is right, meaning this is an affordable option for small businesses that will produce outsized impact. An excellent growth vehicle! Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

My only somewhat sub-par experience with PureB2B was when we contracted with them to produce an eBook. The content team was terrific to work with; however, our messaging and positioning is so nuanced, it was tough to get a draft that worked well for us. I ended up doing a lot of direct writing and editing myself. That being said, we're having this problem with other external copywriters, so we're likely just not a good fit for any outsourced content development at this time. I would still recommend the PureB2B content team for companies who have had success with outsourced content. And the design of the deliverable was fantastic. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Lead generation, content marketing, database growth, content development, lead nurturing Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about DemandScience?

Terminus makes it possible to measure account influence simply. The ability to target ads towards our key accounts helps manage ad waste and ensure program spend efficiency.

Terminus measurement tools go beyond tracking first touch and last touch attribution to show how ABM strategies impact the account across the buying team. Our CSM is a key part of our success as well.

Integrated intent data helps the sales teams focus on the accounts showing interest in related topics to prioritize their outreach. It's also valuable for enriching other marketing programs with this data. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Sometimes the platform can be slow to load, and the account insights within SFDC sometimes will not load. This issue may be on my end.

There is a learning curve to understand the data, the different "sides" of the platform, and how they interact. I wish it were easier to see how lists are built, it can be challenging to remember what each list includes.

I wish the intent data could be "jailbroken" out of SFDC; to use it outside of account insights takes manual work.

Weekly reports should be able to go to any person associated with an account - not just the account owner - but this is an enhancement that is coming. Review collected by and hosted on G2.com.

Recommendations to others considering DemandScience:

Ensure you have your sales and marketing organization aligned before implementing any ABM strategies. No software tool will overcome this challenge.

This approach works best when the multiplying effect of sales and marketing focusing on the same set of accounts is in place. Don't forget to engage your BDR/SDR teams in addition to field or account execs. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Terminus helps us target and activate enterprise accounts. The ABM approach has proven to be a significantly more efficient way to generate sales meetings than the traditional top-of-funnel lead marketing. It's easy to measure ROI on the program, and ad spend.

The ability to show sales accounts that are ready for outreach is powerful. The automated weekly reports proactively push this into to account owners, they don't need to wait for marketing to push data to them to act on these insights. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about DemandScience?

No creative boundaries, the platform allows you to create a campaign catered to your business's needs. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

One thing that I dislike about Terminus is the platform dashboard.

I would rather the dashboard be located on the left-hand side and displayed at all times instead of having to place the drop down. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Customer communication. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about DemandScience?

Simple integration and targeting accounts with ease. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Time taking for capturing the cookies & Report push to the dashboard takes 2days. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Targeting the desgination based audience and qualifying the leads in better manner. Also, influencing the salesforce opportunities. Review collected by and hosted on G2.com.

Jessica K.
JK
Demand Generation Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about DemandScience?

We've been working with PureB2B for almost a year now, and have been really impressed with how communicative, organized, and easy to work with they are. All of our campaigns have run smoothly, and have resulted in really high quality leads at an affordable price. The leads they send over are engaging at a rate that is comparable (and sometimes better) to the rest of our database. The job titles and accounts are exactly who our target audience is. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There's not much to dislike - they are great to work with! Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We were looking for a new medium of obtaining a high number of leads. Our other advertising efforts are great for brand awareness and driving traffic, but sometimes the cost per lead was higher than we would like. With PureB2B, we are able to lock in that price per lead and more times than not, that price is significantly cheaper than we would pay on other media. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about DemandScience?

PureB2B is able to deliver on large lead volume requests, is flexible with account and title matching, as well as any additional steps to ensure that the client is able to target the right individuals within the right accounts. Their price points are extremely competitive, and they are easily able to target both North America and EMEA, given their GDPR compliance. Their team is also the friendliest, most reliable that I have seen in a long time! Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

They are a big team, so there at times has been a few too many rounds of landing page content updating etc, as this is outsourced. Just have to keep a diligent eye on ensuring the content that is being promoted is displayed in the way that you want it displayed for ideal conversion. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We are soling the issue of ensuring that the proper content gets in front of the right accounts, and the right individuals within each account, mapped to our very specific use cases and account targeting. Review collected by and hosted on G2.com.

RW
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

I've used the email experience channel under Terminus for the past few years. One thing that has remained consistent through their innovations and expansions is their commitment to an excellent customer support team. Kyle, my customer success manager, has been knowledgeable and collaborative in our strategic campaigns. He has served as a key consultant on optimizations, opportunities, and integrations. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There have been moments since we've used the tools where some technical issues haven't resolved as quickly as I would have preferred. They're team is mostly responsive but can be sluggish in technical changes. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

The email channel under Terminus enables personalized, relevant marketing campaigns. Not only is our team's signature polished, but marketing now has data insights into which accounts are engaging with our campaigns. Review collected by and hosted on G2.com.

Stephanie K.
SK
Director, Digital Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about DemandScience?

I like the consultative approach and expert guidance by the entire team at PureB2B to ensure optimal results. They are always responsive, professional and offer insightful feedback. Another positive to their programs is the ability to be very targeted to ensure that they deliver the leads that fit the exact persona we are targetting - resulting in better results at a cost that fits almost any budget. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The only negative is the limitations with the templates used for the hosted content being shared and syndicated. Otherwise, there is not much to dislike. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Driving quality inbound demand for targeted industries to develop a solid pipeline and funnel. While they are mostly top of the funnel, they are the right contacts within the correct targets. PureB2B did their job, and now we have to do ours to continue nurturing and engaging them to drive conversions. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about DemandScience?

The marketing team at Terminus is producing some great content, so there is good client education happening. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Top of my list of dislikes - support. Very long delays in resolving issues. Client Success can take days to respond to important inquiries. Billing was messed up, and it took forever to get it cleaned up. Contract issues took months to sort out. The amount of energy spent unnecessarily is embarrassing.

And then - the platform. Poor delivery of ads to our audience, high spend, targeting issues - all compounded by the lack of support noted above. Out of exasperation, we exited our contract early to move to another ABM platform that is targeting correctly AND spending less to reach our targets. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We are wanting an ABM platform that effectively allows us to segment and reach target accounts, primarily through digital advertising. Review collected by and hosted on G2.com.

Response from Shea Castle of DemandScience

First of all, thank you for taking the time to provide feedback. We take it seriously and respect your opinion.

Most likely you had access to our Account-Based Ads product called Advertising Experiences. We are making some big changes to that product line and are investing heavily in that product right now.

Depending on the timeframe that you were a customer, you might have missed access to many of our digital media support and service offerings. We now have a Digital Media Management team that is purely focused on optimizing and streamlining advertising campaigns for our customers. Along with that, our CS and Support teams have recently been re-organized to specialize and provide a better level of service.

I would love the chance to meet you, hear your candid feedback, and share some of the new tools and services we have rolled out. I am the Chief Product Officer and can be reached at bryan.wade@terminus.com.

I hope to hear from you and thank you again for sharing your perspective.

Bryan Wade

Chief Product Officer

Terminus