# DemandScience Reviews **Vendor:** DemandScience **Category:** [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence) **Average Rating:** 4.4/5.0 **Total Reviews:** 763 ## About DemandScience DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. ## DemandScience Pros & Cons **What users like:** - Users find **ease of use** in DemandScience, enabling smooth navigation and efficient communication with the support team. (60 reviews) - Users value the **responsiveness and clear communication** of DemandScience, enhancing the overall experience and results. (58 reviews) - Users commend the **fast response and support** from DemandScience's team, enhancing their overall customer experience. (45 reviews) - Users appreciate the **high-quality leads** from DemandScience, enabling effective targeting and growth for their business. (34 reviews) - Users appreciate the **improved usability and intuitive design** of DemandScience, enhancing campaign efficiency and customer targeting. (27 reviews) - Lead Quality (23 reviews) - Easy Setup (21 reviews) - Response Time (20 reviews) - Targeting (20 reviews) - Audience Targeting (19 reviews) **What users dislike:** - Users find the **steep learning curve** of DemandScience challenging, making it difficult for newcomers to navigate effectively. (14 reviews) - Users note a lack of **key data and intent signals** , which may limit effectiveness in specific industries. (14 reviews) - Users find DemandScience to be **not intuitive** , facing difficulties with integration and hidden options affecting usability. (14 reviews) - Users express concern over **poor lead quality** in LATAM, often citing outdated and unresponsive leads from Brazil. (14 reviews) - Users express disappointment with the **poor lead quality** , particularly noting outdated and unresponsive leads from the LATAM region. (13 reviews) - Poor Customer Support (13 reviews) - Campaign Management (12 reviews) - Delays (12 reviews) - Data Inaccuracy (11 reviews) - Users experience **inadequate reporting** , with delays in data access and challenges in customizing reports effectively. (11 reviews) ## DemandScience Reviews ### 1. Great lead generation programs **Rating:** 5.0/5.0 stars **Reviewed by:** Emily-Anne G. | Global Marketing Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about DemandScience?** the team is definitely the most helpful and flexible for us. they have shown great flexibility and transparency for our program to be running smoothly. **What do you dislike about DemandScience?** Like all lead generation programs, you need to prove feedbacks quite rapidly on the leads you have been provided which is not always possible. Even if the team has shown great flexibility for us to adapt to the different timezine, we couldn't always deliver the feedback on time, and for those leads they were not replaced. (feedback time was 2 weeks) **What problems is DemandScience solving and how is that benefiting you?** We have a brand awareness issue and thus this is helping us reaching our target in terms of brand awareness and lead generation program. It has been great and the team doesn't esitate to say no when they are not able to commit. This kind of transparency is what we look for in a partner. ### 2. Good platform for demand gen marketers **Rating:** 4.0/5.0 stars **Reviewed by:** Brittany R. | Marketing Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2021 **What do you like best about DemandScience?** First party list building for LinkedIn Ad Campaigns. **What do you dislike about DemandScience?** We have to manually import intent data from Terminus reports to Salesforce. **What problems is DemandScience solving and how is that benefiting you?** Sharing intent data into the Salesforce ecosystem. Benefits include campaign attribution. ### 3. One stop shop for all your ABM efforts **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about DemandScience?** - SFDC Integration - Easy to use and track influenced and sourced pipeline and revenue - Easy to understand what's performing well in however isolated environment you want, multiple filters you can play around with **What do you dislike about DemandScience?** - Laggy platform - Hard to get to know the platform, takes a bit of training **What problems is DemandScience solving and how is that benefiting you?** - Helped us solve influenced and sourced pipeline and revenue - Understands how many accounts engaged and the opportunities that follow under a particular ABM campaign ### 4. Detailed Account Engagement **Rating:** 3.0/5.0 stars **Reviewed by:** Eric G. | Media and Analytics Strategy Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about DemandScience?** View of how advertising affects sales funnel **What do you dislike about DemandScience?** Integration lacking for LinkedIn paid social **What problems is DemandScience solving and how is that benefiting you?** How display advertising can affect the sales funnel and typical interaction rates needed to influence funnel velocity ### 5. Great Solution and great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Anna F. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2021 **What do you like best about DemandScience?** Working with the PureB2B team has been effortless. They understand our key target audience and deliver every month. The team is clearly set out to help us succceed. David Lynch is a great partner and human. **What do you dislike about DemandScience?** The inability to see each interaction of the leads so we can create more targeted outreach after. **What problems is DemandScience solving and how is that benefiting you?** PureB2B helps with brand awareness and demand generation. We have a clear total addressable market and personas we are going after. PureB2B helps share our content with our key audiences. This strategy helps us fill top of funnel that we can nurture and engage with afterwards. ### 6. A great tool for driving awareness and deal momentum **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2021 **What do you like best about DemandScience?** I love the fact that I can target all of the senior decision-makers in a particular department with ads without having to know all of their contact details, and the intent data provided through their partnership with Bombora is really helpful in identifying trends and accounts we previously were not targetting. **What do you dislike about DemandScience?** The main platform fee is quite steep and then we have to pay for the cost of the display ads on top of that. Also, I think there could be better segmentation and targeting for job titles/departments. The specific job titles that we target (RPA and Process Automation folks) are not included on their list of titles that fall under certain departments, making it hard to know if we've selected the right department. **What problems is DemandScience solving and how is that benefiting you?** Brand awareness and deal momentum ### 7. Good product for basic ABM efforts **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about DemandScience?** The ability to market to our ABM audiences. Great integration to SFDC and marketo as well. **What do you dislike about DemandScience?** We are unable to create dynamic audiences that talk to our SFDC so we need to create the audiences within and be exact. **What problems is DemandScience solving and how is that benefiting you?** Currently our ABM efforts and attribution data. We actually moved to strictly attribution efforts to stay away from ABM in the platform. ### 8. Powerful ABM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about DemandScience?** Terminus ABM integrates well with our CRM, enabling robust analysis and segmentation. Additionally, the team has an aggressive product roadmap and incorporates our product feedback **What do you dislike about DemandScience?** The Terminus + Linkedin integration is limited to 1 LinkedIn account. Since we have several, we really can't leverage this feature. **What problems is DemandScience solving and how is that benefiting you?** Terminus enables us to reach our target audience of accounts with display banners and via email signatures. The scorecard feature facilitates the tracking of nuanced opportunity and revenue results aligned with our lists. ### 9. Great tool for sales & marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Steven N. | Senior Business Development, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2021 **What do you like best about DemandScience?** This tool is great for our enterprise accounts. We have many contacts in different business units of our clients. Terminus allows us to see where they are going on our site so we can better recommend solutions to fit their goals. **What do you dislike about DemandScience?** A contact has to be in our CRM in order for intent to show up at the contact level. It's good to know that a company is researching your site, but not great if that company is HUGE and has thousands of brands. **What problems is DemandScience solving and how is that benefiting you?** We've solved the problem of knowing what our clients and prospects are interested in as well as what competitors they are researching. This allows us to be more relevant when presenting new solutions. ### 10. A great option for ease of use and support in taking ABX to the next level **Rating:** 4.5/5.0 stars **Reviewed by:** Michelle S. | Vice President Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2021 **What do you like best about DemandScience?** The platform is easy to navigate, and the support is excellent. We were able to get from crawling to walking, then to a higher level of sophistication with our ABM strategy with the help of our CSR and account team. **What do you dislike about DemandScience?** We did not experience any issues that I would characterize as dislikes. **What problems is DemandScience solving and how is that benefiting you?** Terminus gave us the ability to reach our target accounts and nurture with digital marketing beyond the reach of paid social and paid search channels. ### 11. Email Experiences & Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2021 **What do you like best about DemandScience?** I have really enjoyed using the Email Experiences feature of the Terminus Platform. The campaign setup is intuitive and straightforward. Our CSM is always quick to respond to any questions that I have and if she doesn't have the answer she connects me with the right person. I also really appreciate the thought-leadership content that the Terminus team provides around ABM. It has really helped me to step up my game as a marketer focused on building out our ABM program. **What do you dislike about DemandScience?** We had some technical issues with Outlook working well with the dynamic campaigns in Email Experiences. The support team helped us figure out a solution. Our team recently implemented a new sales engagement platform that provided a work-around for the issue we were having. **What problems is DemandScience solving and how is that benefiting you?** It helps us reach and engage our targeted accounts with the right messaging and helps us achieve our marketing goals. ### 12. A great way to standardize an unused channel **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2021 **What do you like best about DemandScience?** I am able to push email signatures across our org in a personalized way that has shown efficacy in terms of brand awareness and onsite engagement. **What do you dislike about DemandScience?** Some of the analytics are clunky and require digging to be useful. **Recommendations to others considering DemandScience:** If you need a company comprehensive branding solution for email signatures, this one is very manageable. **What problems is DemandScience solving and how is that benefiting you?** We've been able to solve for company branding, onsite engagement, content promotion. ### 13. Good Data **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about DemandScience?** Being about to setup specific campaigns to target by vertical and personas. **What do you dislike about DemandScience?** No integration for Oracle Sales Cloud CRM. For our sales team to be engaged and connected to our targeted brand's activities, this is a huge missed opportunity. **What problems is DemandScience solving and how is that benefiting you?** We are able to reach our target brands, with the right message at the right time based on intent data. ### 14. So far so awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Sabrina B. | Global Demand Generation Campaign Director, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2021 **What do you like best about DemandScience?** Really impressed with how PureB2B rolls several tactics into their approach. We've spent FAR more money on traditional digital tactics like SEM and Paid Social with really lackluster results. So far PureB2B is blowing them out of the water in terms of cost per lead and the companies and titles are strong to quite strong! **What do you dislike about DemandScience?** Our sales cycle is too long to see conversion yet; nothing to do with PureB2B. **Recommendations to others considering DemandScience:** Have a campaign strategy at the ready to nurture the new leads; this escalates much more quickly than anticipated! **What problems is DemandScience solving and how is that benefiting you?** We've been able to generate a lot of new names for our database in industries where we don't have much brand recognition. We've also been able to create new opportunities as well as build our database in new target industries. This has worked so well for one of our campaigns that we've increased our buy significantly to include other lines of business for 2021 campaign priorities. ### 15. Great Product, Even Better Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2021 **What do you like best about DemandScience?** Terminus is a powerful tool to run ABM campaigns and build brand awareness. They acquired several companies and released a lot of new features recently that provide a more robust marketing toolset for customers. Terminus provides excellent documentation and training through Terminus Academy, including a training designed for sales teams. And their customer support can't be beat. **What do you dislike about DemandScience?** The reporting isn't always as robust as I would like (for example, exporting a CSV from some report views) and it can be difficult to make sure you are properly utilizing all the features that Terminus has to offer. **What problems is DemandScience solving and how is that benefiting you?** We use Terminus to target our key accounts through display advertising as well as to retarget visitors to our web properties. Even when we aren't running ads, our sales team is able to take advantage of insights and metrics provided by Terminus in Salesforce, such as site visits, activity spike, and intent signals. This helps our sales team prioritize their outreach efforts and tailor their conversations to address the pain points of the prospects. ### 16. Program Success **Rating:** 4.5/5.0 stars **Reviewed by:** James B. | Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2021 **What do you like best about DemandScience?** PureB2B was able to adapt to our shifting needs and deliver quality leads based provided critieria. Thoughful guidance along the way regarding correct follow-up made it easier for salespeople to connect. **What do you dislike about DemandScience?** Not very much to put here - the PureB2B team handled all our needs in timely and professional manner. **What problems is DemandScience solving and how is that benefiting you?** Keeping the top-of-funnel filled with the right leads form a demographic and firmographic standpoint. ### 17. Get for Targeted Lead Gen **Rating:** 5.0/5.0 stars **Reviewed by:** Rafah H. | Campaign Manager, Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** I like that I can send them my target account list, and they help generate leads from just those accounts. I don't have to sort through the leads once they arrive; they are precisely the ones I'm looking to grow. **What do you dislike about DemandScience?** Some leads, like any other provider, bounce. They will replace those with a hard bounce but not soft bounce, and these can be more than we'd like sometimes. **Recommendations to others considering DemandScience:** Highly recommend. **What problems is DemandScience solving and how is that benefiting you?** Lead gen in all the industries we'd like to grow. ### 18. Great UI **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2021 **What do you like best about DemandScience?** The Terminus platform is straightforward and user-friendly, with simple navigation and reporting that allows you to toggle between list or table formats. It's a great way to visualize the results. **What do you dislike about DemandScience?** There doesn't seem to be enough help documentation available for all topics. **What problems is DemandScience solving and how is that benefiting you?** Terminus enables us to drive awareness specifically for our target audience and accounts. ### 19. Great all around ABM tool for B2B **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2021 **What do you like best about DemandScience?** Intent, Engagement and Conversion Data is included with all packages. Display options are great. The platform is always getting better and Terminus does a fantastic job communicating changes + upgrades. The CS team is amazing. **What do you dislike about DemandScience?** Sales Alerts and Activation Tools aren't self service. **Recommendations to others considering DemandScience:** You won't find a better CS team to help you out along the way of implementing your ABM strategy. **What problems is DemandScience solving and how is that benefiting you?** We are learning more about our clients, prospects and competitors each day with Terminus that helps us run targeted plays, tweak messaging and more. ### 20. Great insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about DemandScience?** Really shared some awesome thought leadership to help with our targeting. **What do you dislike about DemandScience?** Not a thing. Excellent experience so far, all around. **What problems is DemandScience solving and how is that benefiting you?** Lots of quality leads keep coming my way. ### 21. Easy onboarding, attentive account team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2021 **What do you like best about DemandScience?** Focused and responsive account team provides insights and strategy direction that we have found very valuable **What do you dislike about DemandScience?** The user interface is very clunky and frustrating to use **What problems is DemandScience solving and how is that benefiting you?** We are generating brand awareness and getting in front of key accounts ### 22. Good **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about DemandScience?** User friendly and best interface to work with **What do you dislike about DemandScience?** The support can be made stronger to easy eccess **What problems is DemandScience solving and how is that benefiting you?** Easy Maintenace of data and clear management ### 23. Love the inorganic growth strategy and evolution of the platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 14, 2021 **What do you like best about DemandScience?** We are very confident we have hitched our cart to the right horse in the world of ABM! Terminus has executed on an aggressive strategy of growing through organic enhancements as well as acquisition. The way they engage with clients for ongoing needs and feedback is very impressive. **What do you dislike about DemandScience?** We are pretty happy with nothing to note on dislikes. **What problems is DemandScience solving and how is that benefiting you?** We are able to truly focus on our ICP and not waste money marketing in mass. The ability to get granular targeting is also game changing. ### 24. PureB2B is my go-to partner for syndication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Networking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** PureB2B provides GREAT leads! I used them at my last company and then begged my current one to use them. We had a successful pilot syndication program with them two quarters ago, and we're now running MULTIPLE programs with them. The people are also top-notch! They respond quickly and care deeply about your campaign results. (Big shout-outs to Frank, Marrissa, and Catherine!) **What do you dislike about DemandScience?** A very small number of emails bounced, but this is expected. They were quickly replaced by PureB2B, so all is good! **What problems is DemandScience solving and how is that benefiting you?** PureB2B is helping us build our funnel by providing contacts with intent in various verticals and for various products. ### 25. Amazing support and results **Rating:** 5.0/5.0 stars **Reviewed by:** Maria I. | Senior Campaign Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about DemandScience?** I love working with our team, Stephan and Jessica, at PureB2B. They really go the extra mile for our team. They are flexible to the needs of the our organization and provide the leads we need to help our sales engine. **What do you dislike about DemandScience?** I wish they had more ABM solutions to offer. **What problems is DemandScience solving and how is that benefiting you?** They're giving us the leads we need to help our sales team. ### 26. Comprehensive, knowledgeable agency that was a delight to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Elizabeth K. | Sr. Director Demand Generation Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2020 **What do you like best about DemandScience?** I felt that Pure B2B took the time to understand what we are doing as an organization and then designed a program that would work to supplement nicely our current programs with some intent-based leads. To work with them really was delightful, they were knowledgeable and asked the right questions all the way along - and that is important, it's not sign and done with them, they continue to refine and tweak the program to ensure it delivered exactly what we expected. I will definitely use them again! **What do you dislike about DemandScience?** I didn't feel like we had any downsides...our program started out slowly, but then we made tweaks together and the results started to show - and they were exactly the demographic that they said they would be! **What problems is DemandScience solving and how is that benefiting you?** After halting programs in the market in early 2020, we needed to full our lead and nurture pipeline again - they did that very effectively. ### 27. Account Based Marketing Platform **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2021 **What do you like best about DemandScience?** We used Terminus as an ABM platform for about a year. Overall their platform was easy enough to use, and we delivered display ads based on a variety of criteria - including intent data from Bombora, audience selection from our CRM, and their ad delivery algorithm which uses cookies and IPs. **What do you dislike about DemandScience?** Our customer service experience seemed to deteriorate when we pointed out UI problems and bugs that definitely should have been caught by their QA team before we found them. Terminus acquired 3 other companies in our tenure with them, and their technical focus wasn't fully on their flagship product, which (I feel) should have been their primary focus. One of the companies they acquired was Sigstr, which became Email Experiences, and we use that still. **What problems is DemandScience solving and how is that benefiting you?** Account based marketing through display advertising. Improving brand awareness and trying to stay top of mind with key accounts ### 28. Easy to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** The sales process was painless and the customer support is very good. PureB2B actually understands how their products address real pain points for B2B marketers--and they make it easy to work with them as they: * Deliver leads in a format that feed directly into our processes * Respond immediately to any issues * Hit the targets that they promise **What do you dislike about DemandScience?** I have nothing to report here at this time. **What problems is DemandScience solving and how is that benefiting you?** We use PureB2B to deliver our message to target prospects (via content syndication) with whom we can then follow up (leads). ### 29. An integrated partner with the volume and velocity needed to help you achieve your goals **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2021 **What do you like best about DemandScience?** Highly targeted media layered with intent data and high volume. **What do you dislike about DemandScience?** Low brand recognition forced us to pivot our nurture strategy. **What problems is DemandScience solving and how is that benefiting you?** Demand generation resulting in feeding the top of our sales pipeline. ### 30. Excellent Service! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about DemandScience?** Terminus has a very easy-to-use user interface. It makes retargeting a breeze and provides a ton of useful insights to help our marketing team meet our goals. The platform provides useful training videos and webinars to help us get the most from their service. Their customer success team is very friendly and goes above and beyond to make our campaigns successful. **What do you dislike about DemandScience?** Sometimes the platform can be a little overwhelming because of all of the awesome features they provide. **What problems is DemandScience solving and how is that benefiting you?** We are able to quickly identify our hot, warm, and cold leads through their platform. Takes the brunt of the work off the marketing team's plate. ### 31. Terminus has changed the game for us! **Rating:** 5.0/5.0 stars **Reviewed by:** Leah S. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2020 **What do you like best about DemandScience?** Integrations with our salesforce and hubspot. **What do you dislike about DemandScience?** The chat platform is not super user friendly and easy to use. **What problems is DemandScience solving and how is that benefiting you?** saving money not advertising to irrelevant accounts ### 32. Very solid toolset, with some minor integration issues **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2021 **What do you like best about DemandScience?** The AI engine (Growflare) is very strong. Campaign insights are very helpful. We also use and enjoy Chat, Email (Sigstr) and other tools. Overall, very solid. **What do you dislike about DemandScience?** No personalization in the ad campaigns, unless you do it manually. Platform login is still not fully unified and presents a few challenges. **What problems is DemandScience solving and how is that benefiting you?** Bringing targeted personas from targeted companies to our website. Visits are up substantially. ### 33. An intuitive platform with excellent customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2021 **What do you like best about DemandScience?** The Terminus ABM Platform is intuitive and user-friendly, but the best part is that it truly feels like a partnership. Our account reps are collaborative and work closely with us to make sure our tactics are successful. **What do you dislike about DemandScience?** There isn't anything I dislike about the platform. **What problems is DemandScience solving and how is that benefiting you?** Terminus has helped us to become more targeted and personalized with our ABM campaigns. ### 34. Powerful advertising capabilities for ABM **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2021 **What do you like best about DemandScience?** The Terminus ad platform is incredibly straightforward and easy to use. It has powerful capabilities to identify key buyer personas in target accounts. **What do you dislike about DemandScience?** The reporting components feel somewhat disjointed. While Terminus definitely improves insight into the return of ABM programs (especially advertising), it's not a one-stop-shop for the KPIs I need to make adjustments and gain full insights. **What problems is DemandScience solving and how is that benefiting you?** Primarily, Terminus gives me a direct line of communication to hard-to-reach individuals. Since using Terminus, our ad performance has increased and we are generating more engagement and interest from our top-tier prospects. ### 35. Definitely recommend - successful, highly targeted lead generation campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan V. | Director, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about DemandScience?** What I like best about PureB2B is their targeting capabilities. I am able to target priority accounts with a specific set of roles/titles. The leads that are returned are high quality -- I immediately place them into a marketing nurture campaign and have our SDR pursue simultaneously. While we are new to PureB2B, we have already closed an opportunity tied to PureB2B. **What do you dislike about DemandScience?** Biggest challenge I had was around setting up the Marketo integration. The sync works perfect now, but was missing from the set-up was a clear implementation guide. There are smart folks that work at PureB2B, but not sure they are as familiar with Marketo (so took a bit of time to get the information I needed to complete the lead sync). **Recommendations to others considering DemandScience:** Roll out can be a little slow after contract is signed. The best way to expedite launch is to have your materials ready and organized...if you are use PureABM, have your target account list, target suppression list, target titles in spreadsheet. Identify a strong piece of lower/mid funnel content. Best to craft your own landing page messaging, rather than having PureB2B write it...this will speed up the process. If you are integrating with Marketo (or some other marketing automation software) remain on top of the whole process - and be clear about what you need. Once they launch, you won't regret it. The leads are high quality and any lead that misses the mark you will not be required to pay for...PureB2B wants the client to succeed. **What problems is DemandScience solving and how is that benefiting you?** Two challenges PureB2B helps solve. The first is awareness - we are a relatively small, new company with great growth potential. With a limited budget and clear audience, we need to be efficient with our spend (minimal waste). PureB2B helps us get our content in front of the right audience. Additionally, PureB2B has sourced quality leads for our company. We were struggling with low quality leads prior. With PureB2B, not only do we have a healthy volume of leads generated, but also high quality. At the end of the day, our marketing team is evaluated by revenue contribution - PureB2B has helped us tell a good story in 2020. ### 36. Making Marketing Dollars go Further **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra G. | Senior Product Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2020 **What do you like best about DemandScience?** How simple the interface is. It's WYSIWYG simple. It takes less than 5 mins to get a campaign live. The speed of the data return in 2-3 days is amazing as well. I can cut my budget quickly if something isn't working. **What do you dislike about DemandScience?** Having to wait to collect data. Not able to be controlled by Terminus, but with how easy the tool is I like to get answers fast! I cannot name one thing that I don't like about the Terminus product, it's all amazing! **Recommendations to others considering DemandScience:** Best decision and spend we've made as a marketing department! **What problems is DemandScience solving and how is that benefiting you?** Our company focuses on user awareness of our travel app as well as engagement. The ability that Terminus offers us to impact the adoption of our tool by keeping display ads in front of the right people at the right time is clutch! ### 37. Great Service and Support, With a Product Suite that Suits us Well. **Rating:** 4.5/5.0 stars **Reviewed by:** James M. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** PureB2B provides our company great value **What do you dislike about DemandScience?** So far, there have been no issues to dislike. **What problems is DemandScience solving and how is that benefiting you?** PrueB2B has provided our team with great leads from contacts we have not been able to reach previously. The leads are well screened, meet our profile criteria, and best of all, come at an affordable cost that usually is lower than other digital channels. ### 38. Great Platform for Enhancing Your ABM Efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie C. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2018 **What do you like best about DemandScience?** One of my favorite things about Sigstr is their ABM capabilities. Being able to run more than 290 ABM email signature campaigns in their platform really extends our ABM efforts into another channel. It also allows for us to have a consistent drumbeat message across every channel we use for our marketing efforts and further show the level of personalization we have in every aspect of our sales process. And, it's extremely easy to get all of these ABM email signatures setup in their platform. **What do you dislike about DemandScience?** I have no complaints, but I'd love to see ongoing enhancements to reporting capabilities. **What problems is DemandScience solving and how is that benefiting you?** Sigstr helps us manage both our employee signatures as well as our ABM email signature campaigns. We onboard all new team members on Sigstr on day one at Lumavate. **Official Response:** > Stephanie - Thank you for your review and request for reporting enhancements. We've just released improved campaign reporting and analytics for all customers. Thanks again and you rock! ### 39. Great experience quality results **Rating:** 5.0/5.0 stars **Reviewed by:** Doug H. | Vice President Marketing and Business Development, Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2021 **What do you like best about DemandScience?** Great group of folks to work with. Great communicators, delivered reults faster than expected **What do you dislike about DemandScience?** I actually had no dislikes as we communicated as often as needed and the group delivered great results **What problems is DemandScience solving and how is that benefiting you?** Always looking for new ways to penetrate target accounts. PureB2B helped us accomplish that goal. Appts. in accounts already happening ### 40. Sometimes You get Quality, Sometimes you Don't **Rating:** 3.0/5.0 stars **Reviewed by:** Ryan S. | Director of Demand Generation, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2020 **What do you like best about DemandScience?** The sales team is great to work with, the filters available are great, and the cost per lead is affordable. At previous companies, I was able to grow the database and actually turn leads into engaged MQLs to set up demos. Those previous business continue to use PureB2B today, and report great success. **What do you dislike about DemandScience?** With the most recent engagement, I found that about 10% of the leads I purchased were people whose email bounced or who no longer worked at the companies they were tied to when they were sent over. In previous engagements, I didn't have that issue. So I'm not sure if it was a bad rep, a bad source, or if some of the quality changed over time. Also, the project management was maybe 20% of the engagement and quality I was getting out of a direct competitor at the same time. The check-up calls weren't reviewing the quality of leads, often times there was no agenda, and many times they were ok not meeting. There was no effort put forward to make sure leads were progressing at the rate and quality that we expected. I was running a side-by-side comparison with a competitor (as mentioned above) and I was really delighted by the competitor's level of engagement, script reviews, quality tracking via shared spreadsheets, and interest in my personal life. **Recommendations to others considering DemandScience:** I would demand more out of the project team and keep a close eye on the quality of leads. We've struggled with green field generally, but the leads from PureB2B were of a lesser quality than we expected. **What problems is DemandScience solving and how is that benefiting you?** We were trying to get engagement from green field leads and accounts, grow our database, and nurture leads to the sales funnel. We did see some early wins but over time, the results weren't what we expected this time around. ### 41. Great solution, Great Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 24, 2020 **What do you like best about DemandScience?** We used their content syndication service + intent. We received great top of the funnel leads within the month. These allowed for net new contacts to be submitted into our database. We also used their call down services to call down existing marketing qualified leads, previously dispositioned leads and marketing leads that haven't passed our MQL thresholds. This has created a great amount of renewed interest in our products and many appointments for our reps to attend. Lastly, we had a great team to support us throughout the process to answer any questions or concerns. **What do you dislike about DemandScience?** Nothing out of the ordinary. The only thing was the amount of prework needed from us, however, that proved to be the reason why our campaigns were successful. **Recommendations to others considering DemandScience:** Give the team your existing MQLs and MLs to call down. They do a great job and will get you those appointments you need to show ROI to the organization. **What problems is DemandScience solving and how is that benefiting you?** Top of funnel leads Creating new opportunities & appointments for reps Renewing interest from cold leads ### 42. Simple to use while still being powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Crawford M. | Director, Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2020 **What do you like best about DemandScience?** Everything is very straight forward and simple. It shouldn't take more than an hour to get a campaign live and any marketer could do it. **What do you dislike about DemandScience?** It's a bit overwhelming at first - but that isn't really on terminus. Once you get comfortable, it's easy to move forward. **What problems is DemandScience solving and how is that benefiting you?** We've recently released a new product to help companies that are suddenly working from home. Terminus is helping us get that product into market with a more direct focus. ### 43. I've been working with my Terminus team for nearly 2 years now, and I am extremely satisfied so far. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about DemandScience?** I like the biweekly meetings and ad experiences. **What do you dislike about DemandScience?** Nothing. All my q's are answered quickly. **What problems is DemandScience solving and how is that benefiting you?** Improved SEO, ad clicks, web traffic, customer experience ### 44. Robust system that delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline W. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** Their response times are great! Very knowledgeable **What do you dislike about DemandScience?** It is a large investment that doesn't make it as accessible to customers of all sizes **What problems is DemandScience solving and how is that benefiting you?** They seem to have experts in our industry who know how to target leads in a relevant manner ### 45. Great tool, easy to implement, still need to work out the small stuff. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2020 **What do you like best about DemandScience?** The tool itself is great. It's really easy to set up a campaign, understand the campaign types, and add UTMs. The insights per campaign get really granular up to who exactly clicks on a banner, which is super helpful. Targeting through the tool is relatively easy as well. The Targeted campaign feature really helps us easily execute personalized advertising. Customer support is really awesome as well, they are quick to get involved and help, and quick and clear when resolving any issues. **What do you dislike about DemandScience?** The analytics are a bit difficult to understand and would be easier if presented in some sort of visual manner, but that's not currently an option. I wish the weekly analytic emails went out with the data summarized as well. It's also difficult for anyone not using Gmail - while the installation is easy - I often find these accounts disconnect often and become inactive making troubleshooting a constant thing. **Recommendations to others considering DemandScience:** Really think about how you would utilize banners before you purchase. Make sure to have a solid plan in place for loading new campaigns and segmenting departments. I would also recommend having the whole company on Sigstr rather than just customer-facing employees. **What problems is DemandScience solving and how is that benefiting you?** We send more emails than anything else on a day to day basis, so Sigstr allows us to easily promote what's current and relevant without relying on the user to add a link in. We are also able to use 1:1 targeting for ABM accounts which is great because the banner will automatically update without the user having to worry about changing it. ### 46. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2021 **What do you like best about DemandScience?** I like the communication and support we receive from our team. They keep our pipeline full, and our brand visible. **What do you dislike about DemandScience?** There's nothing I "dislike", but quality can always improve. **What problems is DemandScience solving and how is that benefiting you?** Brand visibility, and top of funnel lead generation! ### 47. A great team behind a great product, with room to grow **Rating:** 4.5/5.0 stars **Reviewed by:** Teddy O. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about DemandScience?** Terminus is an effective product backed by a very responsive team. There is even more to the tool than we have even been able to uncover and/or leverage yet. **What do you dislike about DemandScience?** The platform itself has a lot of room to grow. They have acquired other pieces of software over the years that remain "bolted on" rather than being fully integrated. There are still some aspects of the tool that should be self-serve but instead involve opening a support ticket to achieve. The UI isn't bad, but it isn't as intuitive as it could be. **Recommendations to others considering DemandScience:** Terminus is a great value and is perfect for a small marketing team like ours. Other providers were larger, more expensive, and less transparent. Know that they have room to grow, and make sure to ask to see their roadmap. Know that they have a very responsive and helpful support team that make up for the platform's few shortcomings. **What problems is DemandScience solving and how is that benefiting you?** We are able to get display advertising in front of companies that match our ideal customer profiles, and even put specific ads in front of specific companies as situations warrant. ### 48. Best ABM Platform for Scalable Digital Advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Colm S. | Head of ABM, Enterprise (> 1000 emp.) **Reviewed Date:** February 18, 2020 **What do you like best about DemandScience?** Terminus has demonstrated a remarkable ability to adjust and grow their platform to continue to provide best in class analytics and advertising. I've been a Terminus customer for the last 5 years (at three organizations), and I keep coming back to Terminus because of their platform's continuing strength in analytics and advertising, but also by their penchant for actually to listening to feedback and implementing it. I also love the Account Hub functionality, and the ability to see how our accounts should be segmented for account orchestration purposes. Being able to filter by engagement, intent signals, and current activity is invaluable for our marketing strategy. **What do you dislike about DemandScience?** There's still some work to be done in combining the remarkable data strength of the BrightFunnel platform into Terminus - there are still some divisions between where certain data is available. This has continued to improve with each release, so I feel confident that they'll continue to improve this functionality and provide that view as a "single pane". **Recommendations to others considering DemandScience:** I would take the time to fully understand all the pieces of the platform, and see how it transforms the way you view your traditional Salesforce data (which is lead/contact driven) into account-level metrics. **What problems is DemandScience solving and how is that benefiting you?** The main problem is the ability to target personas within target accounts at scale. Our organization needs to target thousands of accounts at a time, and the new tools that Terminus has released (dynamic segments) we can target and engage with the right accounts at the right time. We've been able to continually increase our efficiency in our program while simultaneously increase the scope. Additionally, we've been able to report on account-level metrics in a way that we could not within Salesforce. This additional funnel reporting has enabled additional prioritization of marketing funds and tactics, as well as data purchases. ### 49. Excellent experience, programs were tailored to help me drive relevant demand for our sales pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Renee J. | Head of Demand Generation, Mid-Market (51-1000 emp.) **Reviewed Date:** August 06, 2020 **What do you like best about DemandScience?** I valued the fact our partner, Cody, took the time to listen to my objectives and goals for the department and came back with relevant options. He wasn't simply trying to sell packages and disappear, he worked as an extension of my department to find a solution and follow it through. As a result, we were able to build and expand programs that drove pipeline in a short period. PureB2B has an extension mix of demand gen solutions and relevant audience to support B2B needs. I've worked in enterprise software for quite some time and PB2B as delivered and has a team that cares about the customer goals first and foremost. Every role I take, every client I work with I reach out to Cody and ask that we evaluate PB2B as a channel in the demand gen mix. **What do you dislike about DemandScience?** I haven't found any challenges yet with any programs run via PureB2B. Hopefully it stays that way. **What problems is DemandScience solving and how is that benefiting you?** Problems I've been solving has been the full mix - Feeding top funnel pipeline with relevant, net-new leads to nurture - Supporting sales with ABM strategy to get right contacts within their target accounts - Filling the content gap. Typically have limited, gateable assets in the organization and need resources that can turn content around quickly - but understands our industry. Benefits I've realized - Easy integration with my automation platforms so I'm not dealing with spreadsheets each week, other than to create a summary for sales - Quick insights into ROI on lead delivery - Ability to set the cadence of lead delivery (equally paced or top heavy based on the business gaps at the time) - Benefit of having a content partner who takes the initiative to rally the troops to get the most information out of the team to create valuable content for demand gen efforts, throughout each stage of the funnel ### 50. Excellent Partner When it Comes to Lead Generation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** October 16, 2020 **What do you like best about DemandScience?** I really have enjoyed working with PureB2B, not only is the communication excellent but the bio-weekly meeting is very beneficial. One of the perks I have experienced is the ablity to get very targeted contacts that pertain to our audience. The overall lead quality is great since we are able to put the exact filters and requirements we need. Overall it has been a great experience the leads have been extremely promising. **What do you dislike about DemandScience?** The only true downside that I see is probably the integration into our marketing automation software but that might lie more on my internal team than PureB2B. I think overall the leads are good quality for the price paid. **What problems is DemandScience solving and how is that benefiting you?** The problem I am solving with the service provided by PureB2B is lead generation and new contacts. As we try to grow our business net new leads are vital for the success and Pure B2B plays an important role. They have constantly delivered quality leads for a cost-effective price. ## DemandScience Discussions - [Is there another product I should be considering? What's the top seller?](https://www.g2.com/discussions/38460-is-there-another-product-i-should-be-considering-what-s-the-top-seller) - 1 comment, 1 upvote - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment - [View DemandScience pricing details and edition comparison](https://www.g2.com/products/demandscience-demandscience/reviews?page=8&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-09+07%3A46%3A35+-0500&secure%5Bsession_id%5D=3e37b62d-f291-4744-b615-9e412f2a53a1&secure%5Btoken%5D=686725df8d0a5a8db2ba76bf3fe2cf0d19746e77569f35ea06564ab72fd0680c&format=llm_user) ## DemandScience Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Integrate](https://www.g2.com/products/integrate/reviews) - [Marketo-Based Systems for Growth-Driven Marketing & Sales Teams](https://www.g2.com/products/marketo-based-systems-for-growth-driven-marketing-sales-teams/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## DemandScience Features **Channel Functionality** - Display Functionality **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Data Import & Export Tools **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Lead Monitoring** - Features - Performance - Identification **Agentic AI - Lead Capture** - Proactive Assistance **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Adaptive Learning - Natural Language Interaction **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Digital Advertising **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Data Capture** - Mobile - Websites - Data **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Proactive Assistance - Decision Making **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Prioritized Accounts - Trending Accounts - Sales Activation **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Analytics** - Export/Import - Reporting **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Customization** - Forms - Templates - Integration **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Platform** - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Internationalization - Notifications ## Top DemandScience Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,906 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,869 reviews) - [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) - 4.3/5.0 (257 reviews)