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DemandScience Reviews & Product Details

LK
Marketing Programs Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about DemandScience?

DemandScience provides us with a highly personalized service. Lead quality is great. I love the team we work with. We have a great rapport. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Honestly, there is nothing about DemandScience I do not like. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We never saw so much success with Content Syndication until we worked with DemandScience. Review collected by and hosted on G2.com.

DemandScience Overview

What is DemandScience?

DemandScience is a B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers' journey from top-of-funnel to conversion. Solutions offered: • PureSyndication • PureABM • PurePush

DemandScience Details
Product Website
Languages Supported
English
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Product Description

Fill your demand generation funnel with B2B marketing solutions that drive engagement at all stages of the funnel. From data to qualified leads and account-based marketing to content syndication, target the audience that you want to reach to fill your pipeline and drive ROI.

How do you position yourself against your competitors?

DemandScience has spent years optimizing our approaches for discovery and engagement with business professionals, resulting in a global audience of more than 125 million technology buyers.

The combination of these audiences and DemandScience's comprehensive suite of lead generation solutions provides you with the ability to identify, activate and engage with your target personas at every stage of the buyer journey.


Seller Details
Company Website
Year Founded
2012
HQ Location
Greater Boston, US
Twitter
@DemandScience
299 Twitter followers
LinkedIn® Page
www.linkedin.com
1,085 employees on LinkedIn®
Description

With proprietary data and omni-channel activation like events, content, programmatic and chat, we cut through the noise to reach entire buyer groups, driving engagement and impact across every stage of the funnel. DemandScience empowers you to generate demand from target accounts at scale. Our flexible technology, embedded data, and team of experts help you build a predictable, scalable pipeline engine that takes the guesswork out of turning GTM efforts into consistent revenue.


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Recent DemandScience Reviews

EV
Eve V.Enterprise (> 1000 emp.)
5.0 out of 5
"Streamlined Collaboration"
Very convenient, all in one place to collaborate and streamline team efforts!
Krissi B.
KB
Krissi B.Enterprise (> 1000 emp.)
5.0 out of 5
"Straight forward and self-explanatory"
I like how straight forward and simple Terminus is
Verified User
G
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Easy and fast to do what I need to do."
It's quick to learn and quick to teach others. No steep learning curves.
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DemandScience Media

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712 out of 713 Total Reviews for DemandScience

4.4 out of 5
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712 out of 713 Total Reviews for DemandScience
4.4 out of 5
712 out of 713 Total Reviews for DemandScience
4.4 out of 5

DemandScience Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for DemandScienceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Charlotte H.
CH
Marketing Director
Facilities Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
Guest users or non-business users of the software, not included in G2 scores.
What do you like best about DemandScience?

I really like how self serve the platform is, and how simple it is. Whether it's building campaigns, uploading creative, or building segments in their Data Studio, the customer support articles, and information bubbles along the way tell you everything you need to know. I often find that I don't even need them beacuse the platform is pretty intuitive. I use Terminus about monthly to launch new 1:1 campaigns, and it's been very easy to implement. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I wish that the creative upload requirements weren't so persnickety. There's a lot of specific requirements even for just file names that feel unnecessary and can trip me up in the process. I also feel like the reporting is not as intuitive as it could be. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

It's difficult and pricey to target exact accounts on other B2B advertising platforms like Linkedin, or Meta ads. It's easy to set up advertising for a single account in Terminus by creating segments. It's super fast, and accurate. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

Our account reps have all been great, really personable, and knowledgable - as well as honest about potential setbacks (i.e. they don't have a super strong database for our particular industry) but came up with great ideas to get contacts and content out there and test and pivot to build a program that (hopefully) works. We are still in the early stages of launch, so it is too early to know if we will see success with our program, but the team feels committed to our success.

Onboarding was very seamless and required very little effort from my team.

We are starting with content syndication with plans to expand in 2025 to more offerings if our pilot program works well. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

The sales process was a little pushy with many follow-ups, but that's my experience with nearly every sales org, especially in software. Coming from a revenue team myself, they navigated the contracting process well and handled objections and questions from my team honestly.

They don't have some of the key data and intent signals for our very targeted industry, so I would dig in before starting a program. That being said, they had enough (and, no vendor is specialized in our space yet) that we are moving forward with a pilot. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Finding and engaging with new contacts in a very small, targeted space that we can bring into our nurture engine. Review collected by and hosted on G2.com.

Paul S.
PS
Content Marketing Strategist & Copywriter III
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

The email experience and email campaigns are without a doubt the best part of the Terminus platform. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact. With Terminus, a client can see an email banner and click through to a supplemental piece of collateral or web page - all just from their email. This is especially helpful if we are running seasonal or quarterly campaigns. It also helps simplify our reps outreach process as Terminus automatically assigns the appropriate campaign to each email. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

What I dislike the most about the platform is its consistency and UX. Although the help desk is always available for support, it seems that some of the features just don't load correctly when I'm updating campaigns or uploading new sender groups/targeted lists. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Terminus Email Banners help automate some of our marketing efforts for the field. It especially assists in enabling account-based marketing which is perfect as our company serves so many unique industries with varying CTAs, content, and value-adds. Terminus really helps us target our campaigns! Review collected by and hosted on G2.com.

Veronica S.
VS
Digital Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

The ability to connect to Salesforce is a game changer for my team. Our support team is a huge part of our success too. Mallory and Riley are the dream team. Also, Terminus is constantly making updates, bettering thier software. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Even with all the updates, the platform is still dated. Not as user friendly as other digital platforms. But it's improving. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We used to utilize an agency for all programmatic style advertising. We have cut costs by using Terminus. Campaigns are performing better because we're able to make optimizations in real time. Review collected by and hosted on G2.com.

KM
Growth Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

One of the best things about Terminus is its ease of use, and the training documentation. I was able to quickly learn how to set up display ads on various landing pages, as well as on external properties managed by Terminus. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

1. The reporting is lagging. You are usually able to see data a day or two, instead of in real time.

2. Ads take a while to launch. They are not instantaneous. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

We started using Terminus primarily to get intent data which could help our sales teams prioritize their outreach, while the marketing team could simultaneously tag-team and reach out to those accounts via Terminus programmatic display ads. Review collected by and hosted on G2.com.

Juan L.
JL
Technical Trainer
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

I think it's its amazing compatibility among OSs. I had a W10 PC and moved to Mac, it was transparent to me from my signature's perspective Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Nothing at all, it makes my life easier :-) Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

My migration from PC to Mac was transparent to me Review collected by and hosted on G2.com.

EV
Strategic Client Executive
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

Very convenient, all in one place to collaborate and streamline team efforts! Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Wish my team used more features-- but we are getting there! Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Reduces the steps I need to manage my own and client accounts Review collected by and hosted on G2.com.

CA
Senior Marketing Director
Media Production
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about DemandScience?

I have found that the Terminus ABM Platform is most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response. The platform synchronizes well with our CRM, so the sales and marketing departments do not have to go through the processes separately. Furthermore, its analysis and reporting capabilities give a complete picture of our optimization status, which is useful for refining the campaigns. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

I have one issue with Terminus ABM Platform, and that has to do with the steep learning curve of several of its functions. It may be difficult to grasp every tool used in the application and this may be confusing to new users. Moreover, integrating with other systems is not challenging and may only once or twice experience data syncing problems. Some of these challenges have occasionally limited our campaign deployment and analysis capabilities. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Terminus ABM Platform solves a major problem that is how to campaign high value accounts. This has mainly increased our interaction and sales resulting from better personalization. It provides appropriate measurement of our campaigns’ efficacy, which makes it possible to identify problematic areas and optimize the spending. It has also contributed to increased efficiency in the marketing division, thus improving effectiveness in creating a healthy working relationship with the sales department to ultimately great business results. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about DemandScience?

You can brief them on your ideal customer profle including countries, job titles, employee numbers, industries and they will promote your content to the relevant titles and share the details of those that downloaded. Very friendly customer support & sales team who communicate well. Great for guaranteed lead numbers. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

Sometimes they can't meet the lead numbers agreed and we have to tweak the criteria slightly. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

Demand science supports us to get our marketing thoughtleadership content in front of those that meet our ideal customer profile. They help us generate leads in for form of those that complete a form to download out content. Review collected by and hosted on G2.com.

Abhineet S.
AS
Manager Digital Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about DemandScience?

I like demandScience becaue it gives quality leads in the estimated timeframe fromt he target group of audince that we select. It gives us the freedom to choose- Taregting, frequency of leads per account, geography, seniority everything. Review collected by and hosted on G2.com.

What do you dislike about DemandScience?

There is nothing as such whcih i have not liked so far with my leadgen campaigns. DemandScience is flexible as a medium and it delivers as per the campaign objectives.

There should be some more types of leadgen campaigns with more features like nurturing the little a little more and helping the helps to get more mature for the sales team. Review collected by and hosted on G2.com.

What problems is DemandScience solving and how is that benefiting you?

DemandScience solves the biggest problem in the B2B industry and that is - Leadgen from the target buyer community. It gives us the best intel on how many leads we can get from our target group. Review collected by and hosted on G2.com.