Demandbase One Pros and Cons

We can pull in engagement data from different activities (advertising, website visits, Intent, etc.) and generate a single view of our target accounts. This enables us to make good data-driven decisions and execute more impactful tactics because we are able to align the right message with the right accounts at the right time. Review collected by and hosted on G2.com.

Some capabilities are only available if you purchase additional 'modules' of the tool. So just getting a Demandbase license doesn't give you access to everything. Review collected by and hosted on G2.com.

Demandbase One has been a game-changer for running programmatic ad campaigns and helping our marketing team, business development reps, and account managers work smarter with target accounts. The account-level insights are super helpful for customizing outreach and re-engaging contacts who went quiet—especially by using competitive keywords. Plus, it’s really customizable, so we can set it up to fit exactly what we need. Review collected by and hosted on G2.com.

The setup and implementation can be tough. It’s not a plug-and-play tool, and it takes some time to get everything working the way you want. But once it’s all set up, it’s totally worth it! Review collected by and hosted on G2.com.

I have a lot of accounts in my BoB, so I can't spend time on every single one. To focus my efforts I let Demandbase's activity and prediction capabilities drive my week to week activities. Review collected by and hosted on G2.com.

I find the dashboard difficult to navigate. I know that there are a lot of great insights in there, but it can be hard to surface them. You end up clicking into one account or one prospect then have to figure out how to get back to the main report. It would be better to have a high-level actionable report because that is more aligned with my workflow. Review collected by and hosted on G2.com.

Demandbase is a tool that not only provides intent signals into which accounts are researching your company, but it helps guide you in the right direction with prediction scores on which accounts you should try to target in your outreach Review collected by and hosted on G2.com.

Only downside would be not showing every prospect's name / title that's researching your company Review collected by and hosted on G2.com.

The platform is very intuitive and we were able to use most of the features from day one. The implementation has started in demo stage - we've didn't have to personalise it much before the first use. Demandbase team has been extremely helpful, the onboarding process is clear and covers everything you need to know to use the platform to it's full potential. We've been working on Demandbase everyday and we're already seeing it's impact on the quality of marketing intelligence efforts - tracking customer behaviour by their web engagement and intent identification is giving wonderful insights for our sales team. Review collected by and hosted on G2.com.

The only thing I'd like improve is more personalized integrations - we would love to be able to import more fields to Demandbase. Review collected by and hosted on G2.com.

I like the detailed insights it provides on potential customers, this integration makes data analysis simple. Customer engagement is remarkably strong, I like that it pulls in new data in real time. The simplicity and effectiveness of the app the have built is unparalleled. Review collected by and hosted on G2.com.

The extensive data provided can feel overwhelming, I would love for you to get more data from our lists. It would be an improvement if you could handle emails simultaneously. Review collected by and hosted on G2.com.

The platform allows you to target a dynamic list of accounts based on signals from the platform. Web behavior and search interest that matches your campaign criteria. The filtering and ability to use first party audiences is also great. Easy for our teams to use and collaborate on. Review collected by and hosted on G2.com.

The Ad Cloud platform has some limitations with job funtion/seniorities. You can only bid boost to them versus target them outright. Some portions of the campaign setup can also be cumbersome but expect it to be improved with more time. Review collected by and hosted on G2.com.

We've used the Marketing and Sales intelligence module of Demandbase for three years. Demandbase's intelligence and insights on website visitors and location data is a game changer for Marketing and Sales teams' outbound efforts. This is a great ABM platform in the truest sense as you can smoothly run ads on Marketing qualified accounts with an ability to choose your publishers as well. Our ROAS with Demandbase has been net-positive since day 1, and I highly recommend this tool to everyone starting on their ABM journey. Review collected by and hosted on G2.com.

They could improve ad platforms and customize it with more features like on LinkedIn and Influ2. Review collected by and hosted on G2.com.

It provides very robust data based on your prospects' intents, it offers a great way to get notified about specific alerts. Easey to use interface with many ways to visualize data, it's the simplest technology we have. Review collected by and hosted on G2.com.

It would be great if the platform data could be synchronized with our existing database. Some features can be difficult to find, the clues that appear are sometimes anonymous. Review collected by and hosted on G2.com.

The user interface is very intuitive. What I like most is how it helps us capture repeat visitors that we wouldn't normally see. Their customer support team is also a huge plus - they are always available and incredibly helpful. Review collected by and hosted on G2.com.

I have no complaints about it. It's perfect for those who focus on email list growth and segmentation. Aside from the flexibility and quality of customization, that's probably the best part. Review collected by and hosted on G2.com.