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data.ai by Sensor Tower Reviews & Product Details - Page 7

data.ai by Sensor Tower Overview

What is data.ai by Sensor Tower?

data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadmap, enter new markets, and optimize ROI. With data.ai Intelligence, you can: • Accelerate your app download and revenue strategy • Improve your app’s ratings and keep users coming back • See how app usage differs across 60+ countries • Optimize your launch strategy and acquisition campaigns • Benchmark your mobile performance against competitors data.ai's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market insights solution. In 2020, data.ai launched Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market insights and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 clients and 1 million connections across all geographies and industries have relied on data.ai to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

data.ai by Sensor Tower Details
Languages Supported
German, English, French, Japanese, Korean, Russian, Chinese (Simplified)
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Product Description

data.ai provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.


Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
494 employees on LinkedIn®

Jean-Luc D.
JD
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Recent data.ai by Sensor Tower Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
2.5 out of 5
"Expensive inaccurate tool"
Cover worldwide App traffic with data for a lot of countries. It has a long historic database.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"App Annie is my go to"
My favorite thing about data.ai is that i can have unlimited competitor lists and download data for them easily
JE
John E.Mid-Market (51-1000 emp.)
4.5 out of 5
"Excellent Resource for Monitoring App Performance"
Data.ai is an excellent platform for grasping the big picture of the market and how app performances shift. It allows for the analysis of competito...
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data.ai by Sensor Tower Media

data.ai by Sensor Tower Demo - App Annie Intelligence
With data on over 8 million apps and thousands of websites, get the complete picture of the mobile landscape you need to acquire and retain customers, prioritize your roadmap, enter new markets, and optimize ROI.
data.ai by Sensor Tower Demo - Intuitive Navigation
We’ve made our new navigation clean and uncomplicated, so you can quickly get to the reports and data you care about most.
data.ai by Sensor Tower Demo - Top Apps
Keep tabs on mobile leaders — all from one place. We’ve consolidated and upgraded 8 existing reports into the following: Top Apps Top Companies Top SDKs Top Websites Top Advertisers Top Ad Monetizers
data.ai by Sensor Tower Demo - Soft Launches
Before being widely released or announced, new games are often soft launched by their publishers to test initial performance. Use the Soft Launches to see which games have soft launched during a certain time frame, or by a certain company. Then examine the countries in which the games have lau...
data.ai by Sensor Tower Demo - New App: App Annie Pulse
App Annie Pulse provides one touch access to mobile market estimates from App Annie Intelligence. This is the industry’s only answer to benchmark the competition, track market movers, and identify insights that are powered by the industry’s best estimates and data science.
data.ai by Sensor Tower Demo - App Annie Performance Score
The best way to win on mobile is to holistically benchmark against the competition and market. Meet App Annie’s Performance Score - a 360-degree view of your mobile performance, with options to compare and evaluate other apps.
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94 data.ai by Sensor Tower Reviews

4.3 out of 5
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4.3 out of 5
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data.ai by Sensor Tower Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for data.ai by Sensor TowerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Mark R.
MR
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

The Pivot table is a very responsive and quick tool which gives me ways to manipulate my data.

The Normalization tool is easy to use and provides a solution to the issue that many people that work in data are having at the moment, dealing with data that has slightly different naming conventions across many different places.

The email support is very impressive and quick to respond. Usually emailing support at companies is a rabbit hole and a time sink, but all my issues have been solved in a timely manner. Our account manager has also been brilliant and is always responsive on Slack and has been a big help in getting us set up on the platform. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Sometimes the site (pivot + normalisation) is a bit slower to use in the mornings when I assume it is collecting all the data. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

I like that Ascend is in control of around 50 of my API connections, pulling and normalizing the data daily for me. It's a scalable solution which has saved me a lot of time each day when I was having to manage each of these before. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

The market trend of the industry and the benchmark data.

The creatives of the competitors. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

The duration for some part of the function is limited to only in week level. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

The growth trend of our clients' app that comparing with other competitors or leading players in the segment market. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about data.ai by Sensor Tower?

The interesting ways in which the data is presentation and the UI, and our account manager Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

There is a lot of missing data from our market Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

We are trying to improve our ASO and understand our mobile environment Review collected by and hosted on G2.com.

Kashif N.
KN
Game Researcher & App Store Optimizer
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Quality metrics

Market analysis

Download change

Market size Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Data is little delay sometimes other tools give data real time but app annie after a day Review collected by and hosted on G2.com.

Recommendations to others considering data.ai by Sensor Tower:

Use its paid version that have lot of features and data Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

To track my app and compared with others to get higher rank and quality of my app Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Seeing metrics like download, revenue etc for most of the top competitive apps within the market. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Only being able to see the trend for ranking apps Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

To be able to foresee what the market will throw at our service. Review collected by and hosted on G2.com.

David V.
DV
Operations Manager (COO Deputy)
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
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What do you like best about data.ai by Sensor Tower?

It really has a 360º view of apps metrics, allowing to keep track of your competitors movements and your real position on the market.

It has a lot of actionable insights on ASO, MK investment and App improvement. Useful for different departments of the company. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Not always has coverage in your markets.

Specially when moving from Tier1 markets to other markets there are few metrics available.

Some menus are difficult to manage and you can easily lost the track of where an option is placed.

Lack of actionable dashboards really customized for our necessities Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

It has helped us putting the right efforts on the APP compared to our Web businesses when comparing to our competitors.

Now we have a more accurate view of our position on the market compared to our competitors.

We are also using audience metrics to show to the market the leadership of our own apps compared to those from our direct competitors. Review collected by and hosted on G2.com.

Darwin S.
DS
Marketing & Analytics
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Have a lot of various metrics that we can play around with. The product allows us to slice and dice the metrics to generate better understanding within the market. The provided metrics also keep on evolving based on the input and requests of the user. The data in terms of ratio is quite useful for everybody to use and understand how to work around the market. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Semantics of the data tend not to be available and when using comparison to internal metrics becomes very difficult ie what is defined as Daily Active User, Monthly Active User and so forth. Review collected by and hosted on G2.com.

Recommendations to others considering data.ai by Sensor Tower:

If you are invested heavily in doing analysis in the app landscape then please consider App Annie for better view, if you just wanted to have a quick view on things then the free module should be enough for you to try and see where you wanted to go Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Trying to do a benchmark analysis of the market with App Annie tends to be very easy because they have done all the due dilligence on what is the estimated ratio between the competition in the market. Review collected by and hosted on G2.com.

Verified User in Music
AM
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

It saves us time and resources by providing a tool to aggregate our many sources of revenue data. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

It takes some time to set everything up but once it is configured it works well. Review collected by and hosted on G2.com.

Recommendations to others considering data.ai by Sensor Tower:

Use custom mapping when setting up each connection so you can ensure the data you need is collected in a way that can easily be normalized in the platform. Keep normalization rules clean and organized to avoid having misappropriated data. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

It provides useful views of our ad performance which helps inform optimization decisions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Easy to integrate new partners and you can customize the reports/data you pull in. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

You have to spend the time to customize your reports to make them useful, otherwise you are usually just going to see aggregate high level information that isn't necessarily helpful for deep dives. Review collected by and hosted on G2.com.

Recommendations to others considering data.ai by Sensor Tower:

Utilize the support team to help set up rules and customization. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Data aggregation and being able to easily pull daily revenue reports. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about data.ai by Sensor Tower?

The powerful and stable technology, nice UI, and skilled support. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

There is no fixed and public pricing, which makes it hard for this service to conquer the small publishers market.

Loading of the data/dashboards could be quicker. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

It saved us the trouble of developing our own in-house tool to aggregate data from ~10 reporting APIs. Review collected by and hosted on G2.com.