data.ai by Sensor Tower Features
What are the features of data.ai by Sensor Tower?
User Identification
- Demographics
- User Segmentation
- Geolocation
Tracking & Reporting
- Real-Time Insights
- Dashboard
Platform Basics
- Centralized Platform
- Web Tracking
Platform Data
- Product Details
- Customer Feedback & Reviews
Platform Content
- Battlecards
Platform Reporting
- Customizable Dashboard
- Benchmark Reporting
Data collection
- Data Sources
Analysis
- Custom Dashboards
- Reports
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Metrics
Engagement | Based on 20 data.ai by Sensor Tower reviews. Configures and accurately measures an appropriate measure of engagement, such as average session length. | 83% (Based on 20 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. 38 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 74% (Based on 38 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. 37 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 73% (Based on 37 reviews) |
Geolocation | Based on 36 data.ai by Sensor Tower reviews. Identifies users locations. | 81% (Based on 36 reviews) |
Tracking & Reporting
Real-Time Insights | Provides real-time reports. 35 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 80% (Based on 35 reviews) | |
Dashboard | As reported in 38 data.ai by Sensor Tower reviews. Provides a holistic summary of your data. | 80% (Based on 38 reviews) |
Optimization
Icon Testing | Provides A/B testing for app icons to determine which icons lead to more app downloads. This feature was mentioned in 20 data.ai by Sensor Tower reviews. | 73% (Based on 20 reviews) | |
Screenshot Testing | Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. This feature was mentioned in 20 data.ai by Sensor Tower reviews. | 74% (Based on 20 reviews) | |
App Store Page Design & Preview | As reported in 21 data.ai by Sensor Tower reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | 73% (Based on 21 reviews) | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. 22 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 81% (Based on 22 reviews) | |
Reviews & Ratings | Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 18 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 86% (Based on 18 reviews) | |
Keyword Localization | As reported in 18 data.ai by Sensor Tower reviews. Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. | 75% (Based on 18 reviews) | |
Conversion Rate Benchmarks | Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. 16 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 73% (Based on 16 reviews) |
Reporting & Alerts
Reports and Dashboards | As reported in 18 data.ai by Sensor Tower reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. | 87% (Based on 18 reviews) | |
Traffic Source Reporting | As reported in 13 data.ai by Sensor Tower reviews. Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | 85% (Based on 13 reviews) | |
Featured App Alerts | Provides notifications before the App Store or Google Play promotes your app. This feature was mentioned in 14 data.ai by Sensor Tower reviews. | 81% (Based on 14 reviews) | |
Alert Delivery | As reported in 13 data.ai by Sensor Tower reviews. Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | 79% (Based on 13 reviews) |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. This feature was mentioned in 29 data.ai by Sensor Tower reviews. | 84% (Based on 29 reviews) | |
Web Tracking | Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. 27 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 69% (Based on 27 reviews) |
Platform Data
Product Details | As reported in 26 data.ai by Sensor Tower reviews. Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | 79% (Based on 26 reviews) | |
Customer Feedback & Reviews | Based on 27 data.ai by Sensor Tower reviews. Provides competitive intelligence around unfiltered customer feedback and reviews. | 85% (Based on 27 reviews) | |
Channel Acquisition | As reported in 25 data.ai by Sensor Tower reviews. Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | 82% (Based on 25 reviews) |
Platform Content
Battlecards | Based on 28 data.ai by Sensor Tower reviews. Ability to create battlecards to showcase comparison of your products or services against multiple competitors. | 70% (Based on 28 reviews) |
Platform Reporting
Customizable Dashboard | As reported in 32 data.ai by Sensor Tower reviews. Allows users to create a customizable dashboard to curate and highlight specific competitive data. | 82% (Based on 32 reviews) | |
Benchmark Reporting | Provides competitive benchmarking and monitors growth and market share over time. 31 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 83% (Based on 31 reviews) |
Data collection
Natural Language Processing (NLP) | As reported in 22 data.ai by Sensor Tower reviews. Provides NLP features for filtering data collection down to specific data points | 70% (Based on 22 reviews) | |
Data Sources | As reported in 25 data.ai by Sensor Tower reviews. Provides a wide selection of data sources for aggregated news and MARKET data | 86% (Based on 25 reviews) | |
Custom Research Sources | As reported in 23 data.ai by Sensor Tower reviews. Allows users to make custom data collection queries | 79% (Based on 23 reviews) | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy This feature was mentioned in 21 data.ai by Sensor Tower reviews. | 73% (Based on 21 reviews) | |
Advanced Data Collection | Based on 22 data.ai by Sensor Tower reviews. Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | 86% (Based on 22 reviews) |
Segment Trending
Web | As reported in 23 data.ai by Sensor Tower reviews. Provides features for tracking competitors websites including information such as pricing changes or new product features | 68% (Based on 23 reviews) | |
Social | As reported in 23 data.ai by Sensor Tower reviews. Provides features for tracking competitor activity on social media | 69% (Based on 23 reviews) | |
Benchmarks | Allows users to benchmark their product against other competitors in order to understand competitive position in the market This feature was mentioned in 24 data.ai by Sensor Tower reviews. | 85% (Based on 24 reviews) | |
Finance | Based on 24 data.ai by Sensor Tower reviews. Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations | 72% (Based on 24 reviews) |
Platform
Search | Provides users with search tools in order to find the data they need quickly 23 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 82% (Based on 23 reviews) | |
User, Role, And Access Management | As reported in 25 data.ai by Sensor Tower reviews. Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 85% (Based on 25 reviews) | |
Mobile User Support | As reported in 24 data.ai by Sensor Tower reviews. Allows software to be easily used on multiple mobile devices, including phone and tablet devices | 89% (Based on 24 reviews) | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates This feature was mentioned in 24 data.ai by Sensor Tower reviews. | 84% (Based on 24 reviews) | |
Collaboration | Allows multiple users to access and collaborate on the platform This feature was mentioned in 24 data.ai by Sensor Tower reviews. | 84% (Based on 24 reviews) | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws 24 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 82% (Based on 24 reviews) |
Analysis
Custom Dashboards | Allows users to create custom market intellignece dashboards This feature was mentioned in 26 data.ai by Sensor Tower reviews. | 81% (Based on 26 reviews) | |
Reports | As reported in 26 data.ai by Sensor Tower reviews. Allows users to build and export reports for market data | 83% (Based on 26 reviews) | |
Integrations | Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software 24 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 76% (Based on 24 reviews) |
Platform Insights
Ad Creatives | As reported in 14 data.ai by Sensor Tower reviews. Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. | 74% (Based on 14 reviews) | |
Buying Strategies | Based on 14 data.ai by Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic). | 65% (Based on 14 reviews) | |
Publisher Data | As reported in 14 data.ai by Sensor Tower reviews. Provides data on which publishers competitors are buying the most traffic from. | 74% (Based on 14 reviews) | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. 14 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 61% (Based on 14 reviews) | |
Websites and Social Channels | Based on 14 data.ai by Sensor Tower reviews. Provides data on which websites and social channels advertisers are spending the most. | 70% (Based on 14 reviews) | |
Device Insights | Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). 14 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 76% (Based on 14 reviews) | |
Ad Intelligence Reporting | Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. This feature was mentioned in 13 data.ai by Sensor Tower reviews. | 72% (Based on 13 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | As reported in 13 data.ai by Sensor Tower reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | 76% (Based on 13 reviews) | |
Alerts | Provides alerts, or automated notifications, to when advertisers launch new campaigns. 13 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 68% (Based on 13 reviews) | |
Integrations | Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. This feature was mentioned in 15 data.ai by Sensor Tower reviews. | 72% (Based on 15 reviews) | |
Organic Keyword Protection | As reported in 16 data.ai by Sensor Tower reviews. Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | 81% (Based on 16 reviews) | |
App Suggestions | As reported in 16 data.ai by Sensor Tower reviews. Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. | 84% (Based on 16 reviews) |
Competition Monitoring
Timeline | Based on 13 data.ai by Sensor Tower reviews. Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | 77% (Based on 13 reviews) | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 14 data.ai by Sensor Tower reviews. | 82% (Based on 14 reviews) | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. 12 reviewers of data.ai by Sensor Tower have provided feedback on this feature. | 76% (Based on 12 reviews) | |
Category Ranking | Ability to monitor app's category rankings over time and compare performance with competitors. This feature was mentioned in 14 data.ai by Sensor Tower reviews. | 89% (Based on 14 reviews) |
