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data.ai by Sensor Tower Reviews & Product Details

Verified User in Market Research
UM
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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What do you like best about data.ai by Sensor Tower?

The UI is great and tutorials make it easy to work with. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Nothing as of now. Maybe the support is little slopy. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

to arrange the datasets and make it easy to identify the targets. Review collected by and hosted on G2.com.

data.ai by Sensor Tower Overview

What is data.ai by Sensor Tower?

data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadmap, enter new markets, and optimize ROI. With data.ai Intelligence, you can: • Accelerate your app download and revenue strategy • Improve your app’s ratings and keep users coming back • See how app usage differs across 60+ countries • Optimize your launch strategy and acquisition campaigns • Benchmark your mobile performance against competitors data.ai's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market insights solution. In 2020, data.ai launched Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market insights and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 clients and 1 million connections across all geographies and industries have relied on data.ai to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.

data.ai by Sensor Tower Details
Languages Supported
German, English, French, Japanese, Korean, Russian, Chinese (Simplified)
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Product Description

data.ai provides the world's leading brands and publishers across all B2C verticals with the most comprehensive mobile market data and analytics to drive their mobile strategy, products, marketing and monetization.


Seller Details
Year Founded
2010
HQ Location
San Francisco, CA
LinkedIn® Page
www.linkedin.com
494 employees on LinkedIn®

Jean-Luc D.
JD
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Recent data.ai by Sensor Tower Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
2.5 out of 5
"Expensive inaccurate tool"
Cover worldwide App traffic with data for a lot of countries. It has a long historic database.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"App Annie is my go to"
My favorite thing about data.ai is that i can have unlimited competitor lists and download data for them easily
JE
John E.Mid-Market (51-1000 emp.)
4.5 out of 5
"Excellent Resource for Monitoring App Performance"
Data.ai is an excellent platform for grasping the big picture of the market and how app performances shift. It allows for the analysis of competito...
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data.ai by Sensor Tower Media

data.ai by Sensor Tower Demo - App Annie Intelligence
With data on over 8 million apps and thousands of websites, get the complete picture of the mobile landscape you need to acquire and retain customers, prioritize your roadmap, enter new markets, and optimize ROI.
data.ai by Sensor Tower Demo - Intuitive Navigation
We’ve made our new navigation clean and uncomplicated, so you can quickly get to the reports and data you care about most.
data.ai by Sensor Tower Demo - Top Apps
Keep tabs on mobile leaders — all from one place. We’ve consolidated and upgraded 8 existing reports into the following: Top Apps Top Companies Top SDKs Top Websites Top Advertisers Top Ad Monetizers
data.ai by Sensor Tower Demo - Soft Launches
Before being widely released or announced, new games are often soft launched by their publishers to test initial performance. Use the Soft Launches to see which games have soft launched during a certain time frame, or by a certain company. Then examine the countries in which the games have lau...
data.ai by Sensor Tower Demo - New App: App Annie Pulse
App Annie Pulse provides one touch access to mobile market estimates from App Annie Intelligence. This is the industry’s only answer to benchmark the competition, track market movers, and identify insights that are powered by the industry’s best estimates and data science.
data.ai by Sensor Tower Demo - App Annie Performance Score
The best way to win on mobile is to holistically benchmark against the competition and market. Meet App Annie’s Performance Score - a 360-degree view of your mobile performance, with options to compare and evaluate other apps.
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Video Reviews

93 out of 94 Total Reviews for data.ai by Sensor Tower

4.3 out of 5
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data.ai by Sensor Tower Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Overall Review Sentiment for data.ai by Sensor TowerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
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JE
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Data.ai is an excellent platform for grasping the big picture of the market and how app performances shift. It allows for the analysis of competitor data, the tracking of their marketing initiatives, and aids in connecting the dots between significant occurrences and user engagement patterns. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Connecting to the app store and google play store wasn't necessarily easy. The platform doesn't offer customization for the chart line colors, which would be more convenient if one could personalize them according to each competitor's brand identity. Currently, the colors are automatically assigned and vary with the number of apps analyzed, which can be less intuitive. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

It's instrumental in monitoring user behavior, for instance, illustrating the effect of national events on app engagement and identifying which apps gain the most. It's also valuable for strategizing market entries, decoding the competitive field, and assessing the significance and potential of new partnerships." Review collected by and hosted on G2.com.

Jane A.
JA
Business Development Manager
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about data.ai by Sensor Tower?

I love working with top charts of companies. The option to choose companies with HQs in specific countries and filter by parent company or by a daughter company makes it so easy to watch how companies' revenues grow/decrease in certain regions. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

I am not completely happy with the taxonomy: not enough granularity within the farming genre. We strictly distinguish between adventure/expedition based games and classic farming games since they have a lot of differences. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

I like how it's quick and easy to compare games and monitor the market of mobile games for different objectives: genre competitors, genre size, companies competitors etc. It's user friendly and comprehensive. Review collected by and hosted on G2.com.

Kandi T.
KT
Growth Marketer
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about data.ai by Sensor Tower?

data.ai is a platform designed to help app marketers better understand their app, their competitors, and the industry. It provides ASO and ASA information for app marketers to gain insights and make informed decisions. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

One feature that I really like about AppTweak is that it allows me to see estimated downloads, for example, if I change the keyword targeting in my metadata. Additionally, AppTweak provides a better overview of industry performance. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

data.ai is helping me learn more about how the Freetrade app ranks organically and assists me in monitoring our rank for each target keyword. It is also a useful tool for me to observe the influence of certain ASO changes. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Data AI's dashboard makes it easy to track daily rankings of our app, top keywords, and other KPI's that assist in our ASO efforts. Our customer success managers are also great in pulling insights and compiling learnings into a digestable fashion. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

All of the Data AI insights are useful in some capacity. I wouldn't say this is something that I dislike about Data AI but I wish there was a way to view a heat map of where users spend time on your app store profile (i.e. are they seeing the 7th screen or reading the whole long description) Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Data AI has been helpful in optimizing our keywords and getting a glimpse into competitor insights. This has been helpful for content launches in particular. We are better positioned to use the right keywords and see which competitors are bidding against our brand. Review collected by and hosted on G2.com.

GK
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about data.ai by Sensor Tower?

it's a great tool to understand the overall market landscape and performance dynamics. You can review the data on the competitors, track their advertising camapigns. Also it helps to evaluate users' behavoir: to see correlations about how some major events impact users' activity. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

It doesn't allow to change to color of lines on the charts. It could've been way eaier if I could set my own colors for each competitor that associaties with its brand color. While now the colors even change for each app depending on the number of apps selected Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Track user behavour. E.g. how major events in the country can impact user behavior in terms of time spent in app, which app is benefiting the most.

Also it helps to prepare entering new markets, understanding competitive landscape.

Or to evaluate potential partnership with another app - understanding how big and impactful it is Review collected by and hosted on G2.com.

Ravinder B.
RB
Sr Market Research Analyst
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Data.ai reporting and visualization tools are top-notch. It provides clear, visually appealing reports that are easy to understand. I really like the Insights Generator tool where its easy to compare multiple apps in one go and check for enagagement analysis like Audience Attention, Engagement Depth etc. I use the tool frequently to track competitotrs Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

The demographic data should also be available in the compare apps feature. This is currently not available Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Its helps with the below:

1. Competition Tracking and Maret Intelligence

2. Engagement Depth Understanding and Audience attention

3. Comparing apps across categories Review collected by and hosted on G2.com.

Gabrielle V.
GV
Product Manager, Mobile Apps
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

Data.ai is an incredibly user-friendly and intuitive platform that effortlessly provides valuable insights and competitor analysis with just a few clicks. It's your one-stop shop for accessing essential data about your own product and others. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

I would like to see more features and enhancements for the dashboard product. Such as, editing the whole dashboard date ranges vs individual widgets. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

I can get my app data + other apps data all in one place. It also helps me with app store optimatzations because i can easily see what competitors are doing. Review collected by and hosted on G2.com.

Ana Barbara T.
AT
Investor Relations Analyst
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about data.ai by Sensor Tower?

You can access a big variety of features to see app downloads and usage data in a very simple and visual way. The customer support is very helpful and always ready to help. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Nothing in particular, I think it would be nice if you could add some insights about big changes in the historical data. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

It helps us track app downloads data without any traction, going straight to the platform and extracting the information in a organized way Review collected by and hosted on G2.com.

Thiely M.
TM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

My favorite tools are "Top Apps" so I can see which apps are on trend, and also "Competitors' insights" to have a more strategic conversation with clients and prospects. They also have a very nice customer support that is always available and willing to help Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

Sometimes it's hard to filter the subcategories if you don't have the add-on. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Our data team isn't that big, sometimes would take weeks to get information that I can easily find with Data.ai. Review collected by and hosted on G2.com.

Jen D.
JD
Global Head of Publishing & Marketing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about data.ai by Sensor Tower?

I've been using Data.ai for almost ten years and have come to rely on the platform for all of my competitive research needs. I find the UI/UX easy to understand and use. The compare feature allows me to group apps in my competitive set. GameIQ is relatively new and is helpful when doing higher genre/sub-genre analysis. Review collected by and hosted on G2.com.

What do you dislike about data.ai by Sensor Tower?

All data analytics platforms aren't 100% accurate, but they are all on fairly equal footing with access to data from scraping the app stores.

Some of the add-on features are great but can be on the pricey side for companies on a budget. Review collected by and hosted on G2.com.

What problems is data.ai by Sensor Tower solving and how is that benefiting you?

Identify top games by genre and sub-genre to identify market gaps and opportunities.

Helps with benchmarking KPIs across acquisition, engagement, and monetization for forecasting and pitching. Review collected by and hosted on G2.com.